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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    AI CERTs

    AI for Human Resources

    Skills you'll gain: Human Resources Software, HR Tech, Workforce Planning, Human Resources Management and Planning, Human Resources, People Analytics, Employee Engagement, Human Resource Strategy, Workforce Management, Human Capital, Data Ethics, Human Resource Management, Recruitment, Workforce Development, Talent Recruitment, AI Enablement, Recruitment Strategies, Talent Management, Artificial Intelligence, Decision Making

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Simple Linear Regression for the Absolute Beginner

    Skills you'll gain: Scientific Visualization, Data Preprocessing, Regression Analysis, Scikit Learn (Machine Learning Library), Feature Engineering, Data Cleansing, Predictive Modeling, Data Analysis, Statistical Modeling, Model Training, Statistical Methods, Supervised Learning, Model Evaluation, Machine Learning, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    67 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Alibaba Cloud Academy

    Alibaba Cloud Computing

    Skills you'll gain: Relational Databases, Plot (Graphics), Load Balancing, Data Visualization Software, Cloud Security, Network Security, Cloud Management, Cloud Computing, Database Systems, Cloud Hosting, Database Management Systems, Big Data, Database Management, General Networking, Apache Hadoop, Cloud Infrastructure, Operating System Administration, Network Architecture, Apache Spark, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    145 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    GenAI for Customer Insights

    Skills you'll gain: Customer Insights, AI Personalization, Customer Analysis, Customer experience strategy (CX), Generative AI, User Feedback, Customer experience improvement, Customer Engagement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Media Relations and Crisis Management

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Python for Data Science (and Version Control with GitHub)

    Skills you'll gain: A/B Testing, Pandas (Python Package), Matplotlib, Plotly, Statistical Methods, GitHub, Data Manipulation, Statistical Hypothesis Testing, Version Control, Statistical Analysis, Data Science, Data Visualization Software, Python Programming, NumPy, Statistics, Data Analysis, Git (Version Control System), Collaborative Software, AI Workflows, Data Transformation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Natural Language Processing with Real-World Projects

    Skills you'll gain: Pandas (Python Package), Matplotlib, NumPy, Embeddings, Statistical Visualization, Machine Learning Algorithms, Natural Language Processing, Applied Machine Learning, Data Manipulation, Pivot Tables And Charts, Model Optimization, Machine Learning Methods, Linear Algebra, Deep Learning, Text Mining, Classification Algorithms, Markov Model, Unsupervised Learning, Data Preprocessing, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    How to edit photos for Social media with Canva

    Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Visualization using Plotly

    Skills you'll gain: Plotly, Exploratory Data Analysis, Scatter Plots, Plot (Graphics), Data Visualization, Data Visualization Software, Interactive Data Visualization, Data Analysis, Python Programming

    4
    Rating, 4 out of 5 stars
    ·
    51 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    User Interface Design: Principles, Prototyping, Practices

    Skills you'll gain: User Interface (UI), Prototyping, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, User Research, Interactive Design, Design Software, Design Strategies, Design, User Experience, User Centered Design, User Experience Design, Visual Design, Graphic and Visual Design Software, Figma (Design Software), Graphic and Visual Design, Design Elements And Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Дизайн-мышление в инновационной деятельности

    Skills you'll gain: Design Thinking, Innovation, Ideation, Storytelling, Open Mindset, Creative Thinking, Creative Problem-Solving, Data Visualization, Case Studies, Test Tools, Leadership and Management, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Interactive Brokers

    ESG Data & Accountability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Market Data, Data Ethics, Financial Data, Investments, Data Collection, Due Diligence, Financial Services, Big Data, Analytics, Investment Management, Data-Driven Decision-Making, Financial Market, Business Ethics, Data Quality, Corporate Sustainability, Financial Industry Regulatory Authorities, Sustainable Business, Portfolio Management, Accountability

    4.4
    Rating, 4.4 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI for Human Resources: AI CERTs
  • Simple Linear Regression for the Absolute Beginner: Coursera
  • Alibaba Cloud Computing: Alibaba Cloud Academy
  • GenAI for Customer Insights: Coursera
  • Media Relations and Crisis Management: Microsoft
  • Python for Data Science (and Version Control with GitHub): Coursera
  • Natural Language Processing with Real-World Projects: Packt
  • How to edit photos for Social media with Canva: Coursera
  • Data Visualization using Plotly: Coursera
  • User Interface Design: Principles, Prototyping, Practices: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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