• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Virginia

    Дизайн-мышление в инновационной деятельности

    Skills you'll gain: Design Thinking, Innovation, Ideation, Storytelling, Open Mindset, Creative Thinking, Creative Problem-Solving, Data Visualization, Case Studies, Test Tools, Leadership and Management, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    The Total Data Quality Framework

    Skills you'll gain: Data Quality, Data Collection, Data Validation, Data Analysis, Data Preprocessing, Analysis, Data Processing, Data Access

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Fundamentals of Internal Business Communications

    Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Drive Engagement, Communication Planning, Strategic Communication, Business Communication, Target Audience, Active Listening, Employee Engagement, Driving engagement, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Statistics and Data Analysis with Excel: Intermediate

    Skills you'll gain: Pivot Tables And Charts, Interactive Data Visualization, Data Visualization, Statistical Inference, Data Visualization Software, Data Presentation, Correlation Analysis, Microsoft Excel, Data Literacy, Spreadsheet Software, Probability & Statistics, Statistics, Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, Excel Formulas, Statistical Analysis, Sampling (Statistics), Statistical Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Managing Azure Infrastructure: Storage, Monitoring & Backup

    Skills you'll gain: Patch Management, Microsoft Azure, Disaster Recovery, System Monitoring, Cloud Management, Cloud Storage, File Management, Data Storage, Cloud Security, Continuous Monitoring, Event Monitoring, Virtual Machines, Data Security, Query Languages

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • H

    HubSpot Academy

    Sales Enablement

    Skills you'll gain: Sales Enablement, Prospecting and Qualification, Sales Strategy, Sales Operations, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Customer Retention, Content Strategy, Persona Development, Customer Engagement, Customer Insights, Content Creation, Goal Setting, Meeting Facilitation, Service Level Agreement, Writing, Business Writing

    3.1
    Rating, 3.1 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze Business Data with Power BI & DAX

    Skills you'll gain: Data Analysis Expressions (DAX), Dashboard Creation, Power BI, Gross Profit, Data Modeling, Data Import/Export, Interactive Data Visualization, Microsoft Power Platform, People Analytics, Data Analysis, Data Cleansing, Business Reporting, Market Data, Data Transformation, Data-Driven Decision-Making, Case Studies, Analytics, Business Intelligence, Data Manipulation, Business Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California San Diego

    مقدمة عن البيانات الضخمة

    Skills you'll gain: Apache Hadoop, Big Data, Data Science, Scalability, Data Processing, Data Analysis, Distributed Computing, Data Storage, Data Quality, File Systems

    4.5
    Rating, 4.5 out of 5 stars
    ·
    114 reviews

    Mixed · Course · 1 - 3 Months

  • S

    Sciences Po

    Be entrepreneurial in Cultural Industries in the digital age

    Skills you'll gain: Business Modeling, Product Promotion, Promotional Strategies, Organizational Structure, Entrepreneurial Finance, Entrepreneurship, Content Creation, Market Opportunities, Digital Content, Target Audience, New Business Development, Digital Transformation, Consumer Behaviour, Innovation, Fundraising and Crowdsourcing, Intellectual Property

    4.1
    Rating, 4.1 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SkillsBooster Academy

    Microsoft Excel: From Basics to AI-Powered Workflows

    Skills you'll gain: Data Ethics, Microsoft Excel, Microsoft Copilot, Excel Formulas, Excel Macros, Microsoft Power Platform, ChatGPT, Microsoft 365, Microsoft Access, Microsoft Teams, Workflow Management, Microsoft Office, Microsoft Project, Business Workflow Analysis, Operational Excellence, Microsoft Windows, Test Tools, Interactive Learning, Software Development Tools, Devops Tools

    4.4
    Rating, 4.4 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Total Data Quality

    Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Integrity, Data Collection, Data Processing, Data Analysis, Data Management, Data Preprocessing, Data Access, Statistical Analysis, Analysis, Sampling (Statistics), Verification And Validation, Design Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59 reviews

    Beginner · Specialization · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Analíticas de Datos con Pandas

    Skills you'll gain: Pandas (Python Package), Exploratory Data Analysis, Data Visualization Software, Data Manipulation, Data Analysis, Python Programming, Data Structures, Data Import/Export, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    116 reviews

    Beginner · Course · 1 - 4 Weeks

1…270271272…493

In summary, here are 10 of our most popular marketing analytics courses

  • Дизайн-мышление в инновационной деятельности: University of Virginia
  • The Total Data Quality Framework: University of Michigan
  • Fundamentals of Internal Business Communications : Coursera
  • Statistics and Data Analysis with Excel: Intermediate: Macquarie University
  • Managing Azure Infrastructure: Storage, Monitoring & Backup: Microsoft
  • Sales Enablement: HubSpot Academy
  • Analyze Business Data with Power BI & DAX: EDUCBA
  • مقدمة عن البيانات الضخمة: University of California San Diego
  • Be entrepreneurial in Cultural Industries in the digital age: Sciences Po
  • Microsoft Excel: From Basics to AI-Powered Workflows: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok