• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Leadership and Influence

    Skills you'll gain: Influencing, Negotiation, Leadership, Conflict Management, Persuasive Communication, Leadership Development, Professional Development, Communication, Personal Development, Professionalism, Personal Attributes, Personal Integrity, Team Building, Constructive Feedback

    4.6
    Rating, 4.6 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crea un Storyboard con Canva

    Skills you'll gain: Storyboarding, Canva (Software), Visual Storytelling, Storytelling, Graphical Tools, Animations, Organizational Skills, Video Production, Graphic Design, Graphic and Visual Design, Writing, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Your Brand's SEO Visibility

    Skills you'll gain: Search Engine Marketing, Content Optimization, Marketing, Google Ads, Digital Marketing Tools, Web Analytics, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media Analytics and Sentiment Insights

    Skills you'll gain: Content Scheduling, Social Media Marketing, Social Media Analytics, Content Performance Analysis, Social Media Management, Social Media Campaigns, Social Media Content, Social Media Strategy, Customer Engagement, Digital Marketing, Content Optimization, Performance Analysis, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Relationship Management, Content Development and Management, Web Analytics, Marketing Communications, Analytics, Market Data

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Exam Prep AZ-400: Microsoft DevOps Engineer Expert

    Skills you'll gain: Azure DevOps Pipelines, CI/CD, Authorization (Computing), Package and Software Management, Infrastructure as Code (IaC), Continuous Delivery, Authentications, Application Deployment, Azure DevOps, Continuous Integration, Cloud Deployment, DevSecOps, DevOps, OAuth, Security Controls, GitHub, Continuous Deployment, Git (Version Control System), Performance Tuning, Agile Methodology

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The University of Notre Dame

    Ethics of Communication

    Skills you'll gain: Active Listening, Conflict Management, Communication Strategies, Business Communication, Corporate Communications, Business Ethics, Interpersonal Communications, Crisis Management, Strategic Communication, Communication, Ethical Standards And Conduct, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Holistic Mobile App Design & Development

    Skills you'll gain: React Native, Mobile Development, Responsive Web Design, Docker (Software), Azure DevOps, Restful API, Cross Platform Development, Azure DevOps Pipelines, Microservices, Containerization, User Interface (UI), User Interface and User Experience (UI/UX) Design, DevOps, UI Components, User Interface (UI) Design, ASP.NET, UI/UX Strategy, Secure Coding, Mobile Development Tools, Version Control

    4.2
    Rating, 4.2 out of 5 stars
    ·
    56 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Brand Loyalty, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Customer Data Management, B2B Sales, Target Market, Operating Cost, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills

    Skills you'll gain: Data Presentation, Data Entry, Data Processing, Data Science, Organizational Skills, Business Analytics, Data Management, Business Intelligence, Microsoft 365, Productivity Software, Record Keeping, Customer Data Management, Productivity, Financial Analysis, Marketing Planning, Project Management, Event Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Skills for a Modern Entrepreneur or Business Owner

    Skills you'll gain: Value Propositions, Oral Expression, Emotional Intelligence, Empathy & Emotional Intelligence, Business Planning, Verbal Communication Skills, Target Market, Productivity, Financial Statements, Financial Acumen, User Research, Target Audience, Marketing, Microsoft Excel, Marketing Strategies, Financial Analysis, Market Research, Social Media Strategy, Digital Marketing, Data Visualization

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Estratégia de Negócios

    Skills you'll gain: Business Strategy, Stakeholder Analysis, Business Strategies, Business Modeling, Strategic Thinking, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Stakeholder Management, Stakeholder Engagement, New Business Development, Growth Strategies, Competitive Analysis, Market Opportunities, Market Dynamics, Organizational Effectiveness, Resource Management, Innovation, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Business Modeling Tools

    Skills you'll gain: Regression Analysis, Data-Driven Decision-Making, Data Modeling, Business Modeling, Business Analytics, Statistical Analysis, Statistical Methods, Spreadsheet Software, Analysis, Forecasting, Data Analysis, Microsoft Excel, Data Analysis Software, Predictive Modeling, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

1…273274275…530

In summary, here are 10 of our most popular marketing strategy courses

  • Leadership and Influence: University of Illinois Urbana-Champaign
  • Crea un Storyboard con Canva: Coursera
  • Boost Your Brand's SEO Visibility: Coursera
  • Social Media Analytics and Sentiment Insights: Coursera
  • Exam Prep AZ-400: Microsoft DevOps Engineer Expert: Whizlabs
  • Ethics of Communication: The University of Notre Dame
  • Holistic Mobile App Design & Development: Board Infinity
  • Selecting the Right Customer & Channel: University of Maryland, College Park
  • Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills: Knowledge Accelerators
  • Skills for a Modern Entrepreneur or Business Owner: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok