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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
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    Scrum Alliance

    Get Started with AI Prompt Engineering

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Engineering Tools, AI Workflows, AI Enablement, AI Product Strategy, Artificial Intelligence, Agile Methodology, Generative AI, Kanban Principles

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Integrating Apps into Your Hootsuite Dashboard

    Skills you'll gain: Hootsuite, Content Scheduling, Scheduling, Social Media Management, Social Media, Google Workspace, Digital Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    EDUCBA

    Technical Charts & Dow Theory Fundamentals

    Skills you'll gain: Technical Analysis, Market Trend, Market Data, Trend Analysis, Financial Trading, Market Analysis, Market Dynamics

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Approche agile et design thinking

    Skills you'll gain: User Story, Persona (User Experience), Agile Product Development, Design Thinking, Agile Methodology, Product Development, Team Oriented, User Research, Persona Development, Usability Testing, User Feedback, User Centered Design, Value Propositions, Innovation, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Intro to Digital Experience and Content Management

    Skills you'll gain: Adobe Experience Manager, Content Management Systems, Content Development and Management, Digital Content, Digital Publishing, Version Control, Web Content, Asset Management, Scalability, Business Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Innovation: Prototyping, Markets, Strategy

    Skills you'll gain: Innovation, Ideation, Strategic Thinking, New Business Development, Business Strategy, Product Development, Entrepreneurship, Resource Management, Market Opportunities, Resource Allocation, Business Systems, Business Research, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Fundamentos del emprendimiento en la empresa familiar

    Skills you'll gain: Value Propositions, Ideation, Market Opportunities, Entrepreneurship, New Product Development, Business Modeling, Innovation, New Business Development, Strategic Thinking, Entrepreneurial Finance, Sales Presentation, Business Leadership, Presentations, Customer Analysis, Succession Planning, Trend Analysis, Leadership

    Advanced · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crea un mapa de proceso con Canva

    Skills you'll gain: Process Mapping, Process Design, Process Flow Diagrams, Diagram Design, Data Visualization, Graphic Design, Account Management, Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Putting it All Together: Problem-Solve Like an Entrepreneur

    Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Technology Solutions, Customer Analysis, Solution Design, Customer Insights, Market Research, User Feedback, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Capstone Project: Predicting Safety Stock

    Skills you'll gain: Model Evaluation, Time Series Analysis and Forecasting, Feature Engineering, Inventory Management System, Inventory Management, Demand Planning, Matplotlib, Inventory Control, Predictive Modeling, Forecasting, Plot (Graphics), Exploratory Data Analysis, Data Visualization, Model Optimization, Pandas (Python Package), Data Analysis, Data Manipulation, Machine Learning

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Responsive Web Design

    Skills you'll gain: Responsive Web Design, HTML and CSS, Cascading Style Sheets (CSS), Web Design, Web Design and Development, Front-End Web Development, Hypertext Markup Language (HTML), Web Development, Application Deployment, Cloud Deployment, User Interface (UI), User Interface (UI) Design, Typography, Cloud Hosting, Software Engineering

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Créer une carte de visite professionnelle avec Canva

    Skills you'll gain: Canva (Software), Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design Software, Graphic and Visual Design, Creative Design, Visual Design, Marketing Collateral, Content Creation, Marketing, Business Communication, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Get Started with AI Prompt Engineering: Scrum Alliance
  • Integrating Apps into Your Hootsuite Dashboard: Coursera
  • Technical Charts & Dow Theory Fundamentals: EDUCBA
  • Approche agile et design thinking: University of Virginia
  • Intro to Digital Experience and Content Management: Adobe
  • Business Innovation: Prototyping, Markets, Strategy: Coursera
  • Fundamentos del emprendimiento en la empresa familiar: Tecnológico de Monterrey
  • Crea un mapa de proceso con Canva: Coursera
  • Putting it All Together: Problem-Solve Like an Entrepreneur: Arizona State University
  • Capstone Project: Predicting Safety Stock: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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