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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    The Cycle: Management of Successful Arts and Cultural Organizations

    Skills you'll gain: Fundraising, Resource Management, Fundraising and Crowdsourcing, Business Management, Organizational Strategy, Management Training And Development, Governance, Drive Engagement, Promotional Strategies, Marketing Strategies, Stakeholder Engagement, Business Planning, Marketing Communications, Marketing, Strategic Marketing, Marketing Planning, Planning, Driving engagement, Business Strategies, Performing Arts

    4.8
    Rating, 4.8 out of 5 stars
    ·
    738 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Surveys, Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Methodologies, Research Design, Market Data, Customer Analysis, Experimentation, Decision Making, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    753 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Criação de Startups: Como desenvolver negócios inovadores

    Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Market Research, User Feedback, Business Modeling, User Research, New Product Development, Marketing, Product Development, Business Planning, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategies, Ideation, Scalability, Entrepreneurial Finance, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    614 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Brand Management, Diversity Marketing, Marketing, Marketing Management, Branding, Global Marketing, Strategic Marketing, Business-To-Consumer, Business Marketing, Digital Media Strategy, Market Dynamics, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Marketing, Customer Analysis, Digital Brand Strategy, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    319 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Build a mobile app with Google Sheets on Glide and no coding

    Skills you'll gain: No-Code Development, Mobile Development, Google Sheets, Application Development, Mobile Development Tools, Google Workspace, Application Design, Application Deployment, Development Testing, Spreadsheet Software, Data Structures, User Interface (UI), User Accounts, Persona (User Experience), Authentications, User Feedback, Web Development, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    691 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Inglés Empresarial: el márketing y ventas

    Skills you'll gain: Sales Presentations, Marketing Design, Brainstorming, Presentations, English Language, Marketing Materials, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Employee Surveys, Business Communication, Data Visualization, Communication Strategies, Marketing, Marketing Psychology, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
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    325 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Content Development and Management, Ideation, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Design Online Course Printables using Canva

    Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Color Matching, Design Elements And Principles

    4.6
    Rating, 4.6 out of 5 stars
    ·
    240 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Sensory Systems Analysis, Neurology, Science and Research, Experimentation, Marketing Strategy and Techniques, Research Methodologies, Research Design, Data Collection, Analysis, Anatomy, Decision Making, Electrophysiology, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    201 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Demand management: Breaking down today’s commercial silos

    Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Asset Management, Marketing, Hospitality, Revenue Forecasting, Demand Planning, Marketing Channel, Forecasting, Business Valuation, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    379 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Introduction to Market Research

    Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Proposal Writing, Research Reports, Research Methodologies, Business Research, Marketing Management, Marketing, Surveys, Report Writing, Research, Qualitative Research, Data Analysis, Focus Group, Business Ethics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Data-Driven Marketing, Online Advertising, Performance Measurement, Advertising, Advertising Campaigns, Digital Advertising, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Social Media Analytics, Campaign Management, Product Promotion, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing courses

  • The Cycle: Management of Successful Arts and Cultural Organizations: University of Maryland, College Park
  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • Build a mobile app with Google Sheets on Glide and no coding: Coursera
  • Inglés Empresarial: el márketing y ventas: Arizona State University
  • Generative AI for Marketers: Microsoft
  • Design Online Course Printables using Canva: Coursera
  • The Neuromarketing Toolbox: Copenhagen Business School
  • Demand management: Breaking down today’s commercial silos: ESSEC Business School

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