• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • H

    HubSpot Academy

    Inbound Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Prospecting and Qualification, Persona Development, Sales Strategy, Inside Sales, Sales Process, Sales, Sales Prospecting, Lead Generation, Customer Analysis, Email Automation, Personalized Service, Needs Assessment, Prioritization, Customer Engagement

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • B

    Banco Interamericano de Desarrollo

    Gobierno Digital

    Skills you'll gain: Cybersecurity, Data Management, Infrastructure Security, Interoperability, Digital Transformation, Data Security, Data Governance, Public Administration, Governance, Case Studies, Public Key Infrastructure, Identity and Access Management, Policy Analysis, Strategic Planning

    ★ 4.7 (97) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Virginia

    Дизайн-мышление в инновационной деятельности

    Skills you'll gain: Design Thinking, Innovation, Ideation, Storytelling, Open Mindset, Creative Thinking, Creative Problem-Solving, Data Visualization, Case Studies, Creativity, Leadership and Management, Marketing

    ★ 4.8 (12) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Erste Schritte in Instagram for Business

    Skills you'll gain: Instagram, Content Development and Management, Content Scheduling, Social Media Content, Content Strategy, Social Media, Social Media Management, Social Media Marketing, Facebook, Social Media Strategy, Advertising

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    First Steps in Visme

    Skills you'll gain: Collaborative Software, Design, Graphic and Visual Design, Visual Design, Graphic and Visual Design Software, Graphic Design, Design Software, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Self Publish Your Book on Amazon Kindle Direct Publishing

    Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting

    ★ 4.4 (98) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • K

    Kotter

    The Science of Change

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Leadership Studies, Organizational Leadership, Organizational Development, Business Leadership, Organizational Structure, Culture Transformation, Leadership and Management, Leadership Development, Overcoming Obstacles, Case Studies, Organizational Strategy, Strategic Leadership, Industrial and Organizational Psychology, Leadership, Drive Engagement, Cross-Functional Collaboration, Lifelong Learning

    ★ 4.6 (101) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • B

    Board Infinity

    Sales Strategies: Mastering Complex Sales

    Skills you'll gain: Overcoming Objections, Sales Pipelines, Consultative Selling, Account Strategy, Account Management, Sales Presentations, Storytelling, Closing (Sales), Sales Development, B2B Sales, Sales Process, Consultative Approaches, Persuasive Communication, Active Listening, Sales Presentation, Sales, Selling Techniques, Sales Territory Management, Sales Management, Revenue Management

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    How To Set Up Project Sites and Spaces with Confluence

    Skills you'll gain: Collaborative Software, Project Documentation, Organizational Skills, Document Management, Content Management Systems, Collaboration, Productivity Software, Project Management Software, Workflow Management, Content Development and Management, Digital Publishing, Information Architecture, Data Management, Content Creation, Cloud Platforms

    ★ 4.2 (40) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    STARWEAVER

    Retail Sales Psychology: The Essentials of Selling More

    Skills you'll gain: Sales Training, B2B Sales, Customer Analysis, Selling Techniques, Retail Sales, Marketing Psychology, Overcoming Objections, Consumer Behaviour, Sales, Storytelling, Sales Strategy, Closing (Sales), Non-Verbal Communication, Sales Process, Customer Engagement, Behavioral Economics, Stakeholder Engagement, Negotiation, Analysis, Empathy

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    GenAI for Risk Management Essentials

    Skills you'll gain: Responsible AI, Enterprise Risk Management (ERM), Risk Management Framework, Risk Management, Governance Risk Management and Compliance, Data Ethics, Business Risk Management, Generative AI, AI Enablement, Compliance Management, AI Integrations, Risk Mitigation, Risk Analysis, Regulatory Compliance, Governance, Mitigation

    ★ 4.7 (10) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    Kennesaw State University

    Cybersecurity Foundations for Risk Management

    Skills you'll gain: Cyber Governance, Vulnerability Management, Cyber Attacks, Cybersecurity, Cyber Risk, Threat Management, Security Management, Vulnerability Assessments, Threat Detection, Cyber Security Strategy, Security Awareness, Cyber Operations, Cyber Security Policies, Risk Management Framework, Incident Response, Human Factors (Security)

    ★ 4.7 (140) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…284285286…530

In summary, here are 10 of our most popular marketing strategy courses

  • Inbound Sales: HubSpot Academy
  • Gobierno Digital: Banco Interamericano de Desarrollo
  • Дизайн-мышление в инновационной деятельности: University of Virginia
  • Erste Schritte in Instagram for Business: Coursera
  • First Steps in Visme: Coursera
  • Self Publish Your Book on Amazon Kindle Direct Publishing: Coursera
  • The Science of Change: Kotter
  • Sales Strategies: Mastering Complex Sales: Board Infinity
  • How To Set Up Project Sites and Spaces with Confluence: Coursera
  • Retail Sales Psychology: The Essentials of Selling More: STARWEAVER

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok