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  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • C

    Coursera

    Hands-On Python Challenge: TrendWave Media

    Skills you'll gain: Data Visualization, Data Presentation, Data Storytelling, Technical Communication, Technical Documentation, Data Science, Version Control, Data Analysis, Analytical Skills, Analytics, Project Planning, Social Media Analytics, Project Documentation, Software Versioning, Content Performance Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Minnesota

    Analytics Project Ideation

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Simulations, Exploratory Data Analysis, Experimentation, Research Design, Business Analytics, Operations Research, Project Design, Business Planning, Simulation and Simulation Software, Customer Analysis, Advanced Analytics, A/B Testing, Data Mining, Business Analysis, Ideation, Sprint Planning, Problem Solving, Critical Thinking

    Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    Trends and Innovations in Sports Media

    Skills you'll gain: Driving engagement, AI Personalization, Media Production, Media Strategy, Media and Communications, Community Organizing, Augmented and Virtual Reality (AR/VR), Digital Media Strategy, Content Creation, Social Media Strategy, Web Content, Social Media, Revenue Management, Innovation, Brand Management, Data-Driven Decision-Making, E-Commerce, Video Production, User Centered Design, Game Theory

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Digital Marketing Strategy: Navigating Emerging Media and AI

    Skills you'll gain: Data-Driven Marketing, Strategic Communication, Journey Mapping, Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, Cross-Channel Marketing, AI Personalization, Data-Driven Decision-Making, Personalized Campaigns, MarTech, Integrated Marketing Communications, Communication Strategies, Consumer Behaviour, Data Ethics, Social Media

    ★ 4.4 (2.9K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • B

    Birla Institute of Technology & Science, Pilani

    Video Games - Technology and Social Impacts

    Skills you'll gain: Game Design, Video Game Development, Live Streaming, Systems Thinking, Social Studies, Aesthetics, Social Sciences, Economics, Policy, and Social Studies, Liberal Arts, Culture, Education and Training, Social Impact, Psychology, Interactive Learning, Storytelling, Journalism, User Experience, Media Strategy, Critical Thinking, Digital Media Strategy

    Beginner · Course · 1 - 3 Months

    Category: Build toward a degree
    Build toward a degree
  • U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Paid media, Search Engine Marketing, Web Analytics and SEO, Digital Marketing, Data-Driven Decision-Making, Digital Marketing Tools, A/B Testing, Data Analysis, AI Personalization, Contextual Advertising, Big Data, Customer Analysis, Customer Data Management, Machine Learning

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Business Strategies for Social Impact

    Skills you'll gain: Social Impact, Philanthropy, Sustainable Business, Return On Investment, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Development, Strategic Leadership, Business Strategies, Business Leadership, Business Strategy, Case Studies, Decision Making, Performance Measurement, Community Development, Business Ethics, Strategic Decision-Making, Investment Management, Organizational Leadership, Investments

    ★ 4.6 (558) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Applied Social Network Analysis in Python

    Skills you'll gain: Network Analysis, Social Network Analysis, Network Model, Graph Theory, Data Analysis, Analysis, Predictive Analytics, Predictive Modeling, Python Programming, Algorithms

    ★ 4.6 (2.7K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    Emory University

    Foundations of Marketing Analytics

    Skills you'll gain: Social Media Analytics, Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Descriptive Statistics, Data-Driven Marketing, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Social Media, Model Evaluation, Microsoft Excel, Marketing

    ★ 4.3 (537) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • T

    Tableau Learning Partner

    Introduction to Business Analytics

    Skills you'll gain: Data Literacy, Tableau Software, Business Analysis, Analytics, Business Analytics, Business Intelligence, Data Analysis, Data-Driven Decision-Making, Business Intelligence Software, Project Management, Descriptive Analytics, Predictive Analytics

    ★ 4.7 (497) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • W

    Whizlabs

    AWS: Data Analytics

    Skills you'll gain: AWS SageMaker, AWS Kinesis, Data Integration, Data Lakes, Business Intelligence Software, Business Intelligence, Apache Hive, Apache Spark, Amazon Web Services, Extract, Transform, Load, Big Data, Apache Hadoop, Real Time Data, Applied Machine Learning, Data Processing, Data Sharing, Serverless Computing, Data Transformation

    ★ 4.4 (10) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Madecraft

    Data Analytics for Students

    Skills you'll gain: Business Analytics, Analytics, Data Analysis, Dashboard Creation, Dashboard, Business Intelligence, Marketing Analytics, Analytical Skills, Analysis, Data-Driven Decision-Making, Data Presentation, Excel Formulas, Data Literacy, Data Visualization, Business Analysis, Microsoft Excel, Predictive Analytics, Key Performance Indicators (KPIs), Descriptive Analytics, Statistical Reporting

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular social media analytics courses

  • Hands-On Python Challenge: TrendWave Media: Coursera
  • Analytics Project Ideation: University of Minnesota
  • Trends and Innovations in Sports Media: Real Madrid Graduate School Universidad Europea
  • Digital Marketing Strategy: Navigating Emerging Media and AI: University of Illinois Urbana-Champaign
  • Video Games - Technology and Social Impacts: Birla Institute of Technology & Science, Pilani
  • Digital Marketing Analytics: University of Maryland, College Park
  • Business Strategies for Social Impact: University of Pennsylvania
  • Applied Social Network Analysis in Python: University of Michigan
  • Foundations of Marketing Analytics: Emory University
  • Introduction to Business Analytics: Tableau Learning Partner

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