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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    LLM Optimization & Evaluation

    Skills you'll gain: Apache Airflow, MLOps (Machine Learning Operations), Fine-tuning, User Acceptance Testing (UAT), Prompt Patterns, LLM Application, AI Security, Extract, Transform, Load, Scripting, Technical Communication, SQL, Model Optimization, Data Pipelines, Data Presentation, Large Language Modeling, Python Programming, Performance Tuning, Root Cause Analysis, Statistical Analysis, Version Control

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Mastering Generative AI for Customer Service Excellence

    Skills you'll gain: Prompt Engineering, Miro AI, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Responsible AI, AI Product Strategy, No-Code Development, Generative AI, Workflow Management, Email Automation, Process Design, ChatGPT, Customer Analysis, Content Performance Analysis, Customer Data Management, Customer Inquiries, Customer and Client Support, AI Workflows, Emotional Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    IA en el Deporte: El Enfoque de un Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Personalized Service, Innovation, Internet Of Things, Machine Learning, Digital Transformation, Deep Learning, Analytical Skills, Predictive Analytics, Big Data, Health Technology, Ethical Standards And Conduct, Data Analysis, Natural Language Processing, Data Security, User Experience

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Notion for Beginners: Build Powerful Dashboards & Databases

    Skills you'll gain: Database Management, Database Application, Database Design, Planning, Calendar Management, Content Management, Organizational Skills, No-Code Development, Information Architecture, Kanban Principles

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI for Brand Visibility

    Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Campaign Planning, Marketing Collateral, Branding, Content Optimization, Search Engine Optimization, AI Workflows, Large Language Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security: Incident Response - Theory to Practice

    Skills you'll gain: Incident Response, Incident Management, Computer Security Incident Management, Event Monitoring, Threat Management, Cyber Attacks, Cyber Security Policies, Cyber Security Assessment, Cybersecurity, Cyber Risk, Corporate Communications, Security Controls, Crisis Management, Disaster Recovery, Communication Planning, Internal Communications, Security Awareness, Analysis, Record Keeping

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    High-Fidelity Design and User Testing with Sketch

    Skills you'll gain: Usability Testing, Usability, User Centered Design, User Experience Design, Responsive Web Design, Software Design Documents, Prototyping, Interaction Design, Software Documentation, Mockups, Systems Design, UI/UX Research, Design, Wireframing, User Interface (UI) Design, Design Elements And Principles

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Crafting Effective User Stories in Agile - Agile Excellence

    Skills you'll gain: Scaled Agile Framework, Kaizen Methodology, Lean Methodologies, Quality Improvement, Continuous Improvement Process, Process Improvement, DevOps, Scrum (Software Development), Sprint Planning, Agile Software Development, Agile Product Development, Agile Project Management, Continuous Delivery, Scalability, Organizational Development, CI/CD, Agile Methodology, Performance Metric, Coordinating, Continuous Integration

    3.3
    Rating, 3.3 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Grande Distribution et RSE : Comprendre et Agir

    Skills you'll gain: Corporate Sustainability, Social Impact, Environmental Social And Corporate Governance (ESG), Sustainable Development, Environmental Issue, Sustainable Business, Public Health, Natural Resource Management, Business Ethics, Climate Change Mitigation, Environment and Resource Management, Consumer Behaviour, Waste Minimization, Packaging and Labeling, Pollution Prevention, Nutrition and Diet, Environmental Regulations

    4.9
    Rating, 4.9 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Structures for Designers Using Python

    Skills you'll gain: Object Oriented Programming (OOP), Object Oriented Design, Software Design, Program Development, Data Structures, Visualization (Computer Graphics), Graphic and Visual Design, Systems Design, Computer Graphics, Creative Design, Python Programming, Linear Algebra

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Use Basecamp for Project Management

    Skills you'll gain: Collaborative Software, Organizational Skills, Document Management, Project Management Software, Project Coordination, Telecommuting, Project Management, Productivity Software, Project Documentation, Internal Communications, Data Security, File Management, User Accounts, Information Privacy, Account Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Create your First Twitter Ad

    Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Advertising Sales, Social Media Marketing, Digital Advertising, Lead Generation, Automation

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • LLM Optimization & Evaluation: Coursera
  • Mastering Generative AI for Customer Service Excellence: Edureka
  • IA en el Deporte: El Enfoque de un Club: Real Madrid Graduate School Universidad Europea
  • Notion for Beginners: Build Powerful Dashboards & Databases: Skillshare
  • AI for Brand Visibility: Coursera
  • Cyber Security: Incident Response - Theory to Practice: Macquarie University
  • High-Fidelity Design and User Testing with Sketch: Coursera
  • Crafting Effective User Stories in Agile - Agile Excellence: Board Infinity
  • Grande Distribution et RSE : Comprendre et Agir: ESSEC Business School
  • Data Structures for Designers Using Python: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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