• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Disrupción Digital

    Skills you'll gain: Business Strategies, Business Strategy, Digital Analysis, Business Planning, Technology Strategies, Strategic Planning, Digital Transformation, Innovation, Organizational Strategy, Business Transformation, Business Modeling, Emerging Technologies, Business Analysis Tools, Customer Relationship Management

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    51 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Create A Book For Your Personal Branding Without Writing

    Skills you'll gain: Business Planning, Planning, Content Creation, Intellectual Property, Digital Publishing, Writing, Writing and Editing, Subcontracting, Marketing Strategies, Editing, Journals, Product Promotion, Branding

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    7 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    As CompetĆŖncias do Especialista no Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer Relationship Building, Customer Relationship Management, Consultative Approaches, Market Analysis, Market Opportunities, Organizational Structure, Market Data, Business Relationship Management, Rapport Building, Business Modeling, Business Solutions, Business Technologies, Active Listening, Consulting, Relationship Building, Technology Solutions

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    26 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Game Mechanics with Python and Pygame

    Skills you'll gain: Animation and Game Design, Video Game Development, Game Design, 3D Assets, Event-Driven Programming, Animations, Graphics Software, Computer Graphics, Visualization (Computer Graphics), Interactive Design, Computer Graphic Techniques, Debugging, User Interface (UI), User Interface (UI) Design, UI Components, Computer Displays, Program Development, Code Reusability, Python Programming, Development Environment

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    33 reviews

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Mastering Adobe Photoshop 2024

    Skills you'll gain: AI powered creativity, Adobe Firefly, Adobe Photoshop, Marketing Collateral, Typography, Marketing Design, Photo Editing, Animations, Graphic Design, Brand Marketing, Branding, Creative Design, Graphic and Visual Design, Brand Awareness, Social Media, Social Media Content, Digital Design, Image Quality, Marketing Materials, Digital Advertising

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    CrƩer un compte de gestionnaire d'entreprise Facebook

    Skills you'll gain: Facebook, Meta Ads Manager, Social Media Management, Instagram, Social Media, Account Management, Social Media Marketing, User Accounts, Security Controls, User Provisioning, Marketing Analytics, Online Advertising, Marketing

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • P

    Packt

    Autodesk Civil 3D 2025 Unleashed

    Skills you'll gain: AutoCAD Civil 3D, Autodesk Revit, Autodesk, Grading (Landscape), AutoCAD, Drafting and Engineering Design, Collaborative Software, Design Specifications, Network Model, Design, Design and Product, Data Management

    Beginner Ā· Course Ā· 3 - 6 Months

  • C

    Coursera

    Customer Support digital transformation with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Digital Transformation, Process Optimization, Business Technologies, Customer Relationship Management, Customer Support, Business Transformation, Technology Strategies, Process Improvement, Customer and Client Support, Business Development

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    14 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Getting Started with Zoho CRM for Sales Reps

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Process, Business Software, Sales Enablement, Sales Pipelines, Sales Management, Sales, Sales Strategy, Automation, Business Process Automation

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Using AI & ChatGPT for Content: Research & Planning

    Skills you'll gain: Storytelling, Content Development and Management, Content Strategy, AI powered creativity, ChatGPT, Prompt Engineering, Content Creation, Content Marketing, Driving engagement, Social Media Content, Target Audience, Persona Development, AI literacy, User Research, Problem Solving, Brainstorming, Ideation

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Project Managers and Scrum Masters

    Skills you'll gain: Responsible AI, Agile Project Management, Sprint Planning, Jira (Software), Agile Product Development, Agile Methodology, AI Enablement, Scrum (Software Development), Project Management Software, AI Workflows, AI Orchestration, Project Management, Artificial Intelligence, Project Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Project Management Life Cycle, Project Planning, Project Scoping, Generative AI Agents, Generative AI

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Agile Sprint Planning and Delivery with Jira

    Skills you'll gain: Jira (Software), Sprint Retrospectives, Backlogs, Sprint Planning, Agile Methodology, Agile Project Management, User Story, Agile Product Development, Cross-Functional Collaboration, Timelines, Project Coordination, Continuous Improvement Process, Coordination, Project Planning, Accountability, Meeting Facilitation, Estimation

    Beginner Ā· Course Ā· 1 - 3 Months

1…294295296…479

In summary, here are 10 of our most popular product marketing courses

  • Disrupción Digital:Ā Universidad de Palermo
  • Create A Book For Your Personal Branding Without Writing:Ā Alex Genadinik
  • As CompetĆŖncias do Especialista no Sucesso do Cliente:Ā Fundação Instituto de Administração
  • Game Mechanics with Python and Pygame:Ā EDUCBA
  • Mastering Adobe Photoshop 2024:Ā Packt
  • CrĆ©er un compte de gestionnaire d'entreprise Facebook:Ā Coursera
  • Autodesk Civil 3D 2025 Unleashed:Ā Packt
  • Customer Support digital transformation with HubSpot:Ā Coursera
  • Getting Started with Zoho CRM for Sales Reps:Ā Zoho Corporation
  • Using AI & ChatGPT for Content: Research & Planning:Ā Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok