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Copywriting Courses

Copywriting courses can help you learn persuasive writing techniques, audience analysis, brand voice development, and SEO strategies. You can build skills in crafting compelling headlines, structuring engaging content, and optimizing text for digital platforms. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline your writing process.


Popular Copywriting Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, Generative AI, Digital Advertising, Email Marketing, ChatGPT, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Search Engine Optimization, Deep Learning, Image Quality

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Marketing Digital e E-Commerce

    Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Writing and Producing Music in Your Home Studio

    Skills you'll gain: Musical Composition, Music Theory, Music, Peer Review, Music Performance, Post-Production, Media Production, Storytelling, Editing, Organizational Skills, Writing, Technology Solutions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Writing and Editing: Word Choice and Word Order

    Skills you'll gain: Writing, Storytelling, Editing, Detail Oriented, Resourcefulness, Decision Making, Creativity, Communication Strategies, Professionalism, Time Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Introduction to Technical Writing

    Skills you'll gain: Technical Writing, Technical Documentation, Software Documentation, Technical Communication, Professional Networking, Writing and Editing, Writing, Collaborative Software, Graphic and Visual Design, Portfolio Management, Target Audience, Visual Design, Design, Augmented and Virtual Reality (AR/VR), Data Ethics, Ethical Standards And Conduct, Multimedia, Content Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    410 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Effective Communication: Writing, Design, and Presentation

    Skills you'll gain: Business Writing, Presentations, Peer Review, Infographics, Graphic Design, Graphic and Visual Design, Business Correspondence, Public Speaking, Business Communication, Graphic and Visual Design Software, Verbal Communication Skills, Design, Visual Design, Storytelling, Writing, Organizational Skills, Project Design, Data Presentation, Concision, Microsoft PowerPoint

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Content Creation:Elevate Copywriting with Humata

    Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Marketing Psychology, Online Advertising, Copywriting, Marketing Materials, Advertising Campaigns, Generative AI, Content Creation

    4
    Rating, 4 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    High-Impact Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations, Communication Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Writing is Designing: UX Content & Interface Strategy

    Skills you'll gain: Web Content Accessibility Guidelines, User Experience Design, Design and Product, Digital Design, User Interface (UI), Technical Writing, Usability Testing, Design Research, User Centered Design, Content Creation, Style Guides, Content Strategy, Writing, Information Architecture, Product Design

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Sales Presentation, Customer Engagement, Canva (Software), Video Production, Marketing Materials, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Product Promotion, Marketing, Social Media Marketing, Target Audience, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    M

    Michigan State University

    Write Your First Novel

    Skills you'll gain: Peer Review, Storytelling, Editing, Proofreading

    4.3
    Rating, 4.3 out of 5 stars
    ·
    371 reviews

    Beginner · Course · 3 - 6 Months

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In summary, here are 10 of our most popular copywriting courses

  • Generative AI for Digital Marketing: IBM
  • Google Marketing Digital e E-Commerce: Google
  • Writing and Producing Music in Your Home Studio: Berklee
  • Writing and Editing: Word Choice and Word Order: University of Michigan
  • Introduction to Technical Writing: Board Infinity
  • Effective Communication: Writing, Design, and Presentation: University of Colorado Boulder
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • AI-Enhanced Content Creation:Elevate Copywriting with Humata: Coursera
  • High-Impact Business Writing: University of California, Irvine
  • Writing is Designing: UX Content & Interface Strategy: Packt

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Digital Marketing (13)
Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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