• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • B

    Board Infinity

    Reimagining Brand Strategy for the Digital Age

    Skills you'll gain: Digital Brand Strategy, Driving engagement, Competitive Analysis, Brand Strategy, Experience Design, Brand Management, Customer experience strategy (CX), Brand Awareness, Branding, Digital Marketing, Storytelling, Customer Engagement, Cross-Channel Marketing, Digital Analysis, Digital Media Strategy, Journey Mapping, Market Opportunities, Data-Driven Marketing, Customer Insights, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • T

    The Expert Academy

    Sales Skills: Handle Objections And Close Complex Deals

    Skills you'll gain: Enterprise Sales, B2B Sales, Loyalty Programs, Customer Success Management, Closing (Sales), Overcoming Objections, Customer Retention, Selling Techniques, Procurement, Negotiation, Customer Relationship Management, Brand Loyalty, Price Negotiation, Customer Relationship Management (CRM) Software, Sales Strategy, Customer experience strategy (CX), Customer experience improvement, Sales Management, Sales, Stakeholder Engagement

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Develop Lead Tracking

    Skills you'll gain: Sales Process, B2B Sales, Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Sales Management, Sales Strategy, HubSpot CRM, Customer Relationship Management, Data Quality, Data-Driven Decision-Making, Data Integrity, Data Maintenance, Data Entry, Forecasting, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Value Propositions, Customer experience strategy (CX), Storytelling, Branding, Brand Marketing, Customer experience improvement, Content Marketing, Content Creation, Driving engagement, Logo Design, Drive Engagement, Journey Mapping, Brand Management, Journalism, Campaign Management, Creativity, Target Audience, Marketing Operations, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google

    Make the Sale: Build, Launch, and Manage E-commerce Stores

    Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Order Delivery, Order Processing, Order Management, Google Ads, Digital Advertising, General Sales Practices, Customer experience improvement, Market Research, Marketing, Retail Management, Advertising Campaigns, Sales, Retail Store Operations, Shipping and Receiving, Marketing Strategies, Market Trend, Campaign Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Use AI During Calls

    Skills you'll gain: Overcoming Objections, Phone Sales, Telephone Skills, Closing (Sales), Return On Investment, B2B Sales, Price Negotiation, Prompt Engineering, Customer Service, Data Storytelling, Real Time Data, Data-Driven Decision-Making, Persona (User Experience), Analysis, Data Visualization, Storytelling, Performance Metric, Business Metrics, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    Strategic Business Analytics

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Business Analytics, Statistical Programming, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, Customer Analysis, Case Studies, R (Software), Information Technology, Analytical Skills, Digital Transformation, Advanced Analytics, Marketing Strategies, Complex Problem Solving, Data Synthesis, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.3K reviews

    Advanced · Specialization · 3 - 6 Months

  • G

    Google

    Conduct UX Research and Test Early Concepts

    Skills you'll gain: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Experience, Usability, User Research, Mobile Development, Design Research, Data Ethics, User Interface and User Experience (UI/UX) Design, Public Speaking, Research Design, Prototyping, Research Methodologies, Interviewing Skills, Information Privacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Y

    Yale University

    Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

    Skills you'll gain: Negotiation, Conflict Management, Communication Strategies, Communication, Persuasive Communication, Influencing, Relationship Building, Collaboration, Decision Making, Game Theory, Strategic Decision-Making, Strategic Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.2K reviews

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    Generative AI: Prompt Engineering Basics

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    8K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Building AI Powered Chatbots Without Programming

    Skills you'll gain: AI Workflows, Workflow Management, No-Code Development, Self Service Technologies, Application Deployment, IBM Cloud, Generative AI Agents, LLM Application, Generative AI, Customer Service, Context Management, Operational Efficiency, AI Integrations, Customer experience improvement, WordPress

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.8K reviews

    Beginner · Course · 1 - 3 Months

  • S

    Stanford University

    Introduction to Statistics

    Skills you'll gain: Descriptive Statistics, Statistics, Probability & Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Hypothesis Testing, Regression Analysis, Statistical Inference, Probability, Exploratory Data Analysis, Analysis, Statistical Machine Learning, Statistical Visualization, Data Collection, Probability Distribution, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.3K reviews

    Beginner · Course · 1 - 3 Months

1…303132…426

In summary, here are 10 of our most popular customer insights courses

  • Reimagining Brand Strategy for the Digital Age: Board Infinity
  • Sales Skills: Handle Objections And Close Complex Deals: The Expert Academy
  • Develop Lead Tracking: Coursera
  • Branding: The Creative Journey: IE Business School
  • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google
  • Use AI During Calls: Coursera
  • Strategic Business Analytics: ESSEC Business School
  • Conduct UX Research and Test Early Concepts: Google
  • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
  • Generative AI: Prompt Engineering Basics: IBM

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok