Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

University of Maryland, College Park
Skills you'll gain: Ideation, Innovation, Entrepreneurship, Risk Management, Risk Analysis, New Product Development, Business Strategies, Value Propositions, Brainstorming, Competitive Analysis, Business Modeling, Product Development, Customer Analysis, Customer Insights, Needs Assessment, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Research, JSON, Hypertext Markup Language (HTML), User Experience Design, Design Research, Linux Commands, Javascript, Unix, Usability, Cascading Style Sheets (CSS), User Centered Design, Experience Design, Software Visualization, Web Content Accessibility Guidelines, Pseudocode, User Interface and User Experience (UI/UX) Design, UI Components, Unit Testing, Mobile Development Tools, Code Reusability
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: User Story, Software Development Life Cycle, Risk Management, Team Motivation, Software Architecture, Stakeholder Engagement, Project Planning, Peer Review, Agile Software Development, Scrum (Software Development), Project Management Life Cycle, Risk Management Framework, Stakeholder Management, Stakeholder Communications, Project Management, Information Technology, Interviewing Skills, Agile Project Management, Leadership, Communication
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Time Series Analysis and Forecasting, Retrieval-Augmented Generation, AI Personalization, Feature Engineering, Personalized Service, Customer Insights, Generative AI, Data-Driven Marketing, Customer Analysis, Key Performance Indicators (KPIs), Data Transformation, Generative Model Architectures, Customer Engagement, Marketing Strategies, Generative Adversarial Networks (GANs), Predictive Modeling, Responsible AI, Predictive Analytics, Trend Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, AI Personalization, Responsible AI, Data Ethics, Education Software and Technology, AI literacy, LLM Application, Digital pedagogy, Artificial Intelligence and Machine Learning (AI/ML), AI Integrations, Augmented and Virtual Reality (AR/VR), Information Privacy, Model Evaluation, Machine Learning, Data Synthesis, Emerging Technologies
Beginner · Specialization · 1 - 3 Months
Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies, Customer Engagement
Beginner · Course · 1 - 4 Weeks

ESSCA School of Management
Skills you'll gain: Persona (User Experience), Design Thinking, Persona Development, Human Centered Design, Generative AI, AI literacy, Innovation, User Research, Responsible AI, User Centered Design, Solution Design, Product Development, Ideation, Customer Analysis, Customer Insights, Market Research, Needs Assessment
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Process Modeling, Prompt Patterns, Generative AI, Business Workflow Analysis, Systems Analysis, AI Workflows, AI literacy, Process Optimization, Miro AI, Process Mapping, Systems Architecture, Solution Architecture, Software Architecture, Systems Thinking, Responsible AI, Machine Learning, Project Documentation, Stakeholder Communications, Technical Consulting
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Business Analysis, Data Storytelling, Business Analysis Tools, Stakeholder Management, Stakeholder Analysis, Process Optimization, Requirements Management, Prompt Engineering, Business Systems Analysis, Business Requirements, Process Modeling, Process Improvement and Optimization, Data Presentation, Digital Transformation, Responsible AI, Business Process Modeling, Excel Formulas, Data Cleansing, Business Analytics, Process Analysis
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT
Beginner · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Brand Loyalty, Culture Transformation, Employee Engagement, Marketing Management, Global Marketing, Experience Design, Customer experience strategy (CX), Human Resource Strategy, Human Resources, Strategic Marketing, Organizational Change, Organizational Development, Behavior Management, Customer Engagement, Business Valuation
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Power BI, Dashboard Creation, Microsoft Excel, Data Visualization, Model Optimization, Advanced Analytics, Data Integrity, Data Analysis, Snowflake Schema, Statistical Visualization, Data Storage, Data Quality, Database Design, Microsoft Power Platform, Business Intelligence, Analytics, Statistical Analysis, Data Analysis Software, Business Intelligence Software, SQL
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months