Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Responsible AI, Account Management, Proposal Writing, Sales Enablement, Proposal Development, Market Analysis, Market Trend, Market Opportunities, Workflow Management, Innovation, Business Ethics, Customer Communications Management, AI Integrations, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Campaign Planning, Marketing Collateral, Branding, Content Optimization, Search Engine Optimization, AI Workflows, Large Language Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop
Beginner · Project · Less Than 2 Hours
Logical Operations
Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, Prompt Patterns, Multimodal Prompts, AI powered creativity, Data Ethics, Responsible AI, Image Quality, Business Ethics, Presentations, Photo Editing, Creativity, Artificial Intelligence, Photo/Video Production and Technology, Graphic and Visual Design, Promotional Materials, Law, Regulation, and Compliance, Customer Service, Marketing
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Labor Relations, Labor Law, Employee Relations, Court Systems, Social Studies, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Global Marketing, International Relations, Business Economics, Demography, Franchising, Business, Public History, Cultural Diversity, Culture
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Drive Engagement, Driving engagement, Live Streaming, Content Development and Management, Digital Publishing, Content Scheduling, Social Media Marketing, Growth Strategies, Customer Engagement, Social Media Content, Content Management, Social Media Strategy, Content Optimization, Video Production, Content Strategy, Content Creation, Production Schedule
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cold Calling, Sales Prospecting, Overcoming Objections, Phone Sales, Prospecting and Qualification, Outbound Calls, Booking (Sales), Selling Techniques, Sales, Telephone Skills, Sales Strategy, Setting Appointments, Sales Pipelines, Rapport Building, Relationship Building, Active Listening
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Statistical Analysis, Data Analysis, Data Science, Statistical Programming, Statistical Methods, Statistical Machine Learning, Statistical Modeling, Applied Machine Learning, Model Evaluation, Regression Analysis, Statistics, Machine Learning Methods, Machine Learning Algorithms, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning, Unsupervised Learning, Predictive Modeling, Logistic Regression
Build toward a degree
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Order Fulfillment, Customer Analysis, Business Analytics, Data-Driven Decision-Making, Data Literacy, Business Intelligence, Business Intelligence Software, Order Processing, Customer Insights, Google Cloud Platform, Order Management, Dashboard, Business Analysis, Data Analysis, Sales Management, Sales, Enterprise Resource Planning
Beginner · Project · Less Than 2 Hours
Skills you'll gain: Organizational Skills, Project Management Software, Organizational Structure, Collaborative Software, Organizational Effectiveness, Team Management, Project Management, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Generative AI, Data Pipelines, Responsible AI, Data Processing, AI Workflows, Data Analysis, AI Integrations, Automation, SQL, Data Cleansing, Debugging
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, Social Media Content, Content Performance Analysis, Instagram, Social Media, Social Media Marketing, Content Optimization, Growth Strategies, Social Media Analytics, Social Media Strategy, Keyword Research, Drive Engagement, User Accounts
Beginner · Guided Project · Less Than 2 Hours