Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Davis
Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Interactive Data Visualization, Key Performance Indicators (KPIs), Tableau Software, Data Visualization Software, Data-Driven Decision-Making, Data Analysis, Business Metrics, Data Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Star Schema, Data Warehousing, Data Security, Data Visualization Software, Pivot Tables And Charts, Performance Tuning, Business Intelligence, Excel Formulas, Role-Based Access Control (RBAC)
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Presentations, Business Writing, Marketing Materials, Business Planning, Product Demonstration, Sales Presentations, Price Negotiation, Marketing Design, Business Strategy, Product Promotion, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Advertising, Marketing, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: R Programming, Statistical Analysis, Combinatorics, Data Analysis, Probability, Statistics, Probability Distribution, Probability & Statistics, Bayesian Statistics, Applied Mathematics, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Simulations
Intermediate · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Histogram, Data Visualization, Data Literacy, Data Presentation, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Statistical Visualization, Sampling (Statistics), Data Validation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Product Roadmaps, Product Improvement, Product Design, Customer experience strategy (CX), User Research, User Feedback, Continuous Improvement Process, Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Text Mining, Data Processing, Microsoft Azure, Cloud Storage, Database Development, Data Storage, Unstructured Data, Web Applications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Manipulation, Data Processing, Data Pipelines, Data Transformation, Data Quality, Data Cleansing, Data Import/Export, Extract, Transform, Load, Exploratory Data Analysis, Big Data, Google Cloud Platform, Google Analytics
Intermediate · Project · Less Than 2 Hours

Ball State University
Skills you'll gain: Data Visualization, Rmarkdown, Exploratory Data Analysis, Data Visualization Software, Ggplot2, Interactive Data Visualization, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Data Storytelling, Data Presentation, Histogram, Scatter Plots, Data Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Prompt Engineering, Responsible AI, Data Ethics, AI Product Strategy, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Business Ethics, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Supervised Learning, Data Modeling, Unsupervised Learning, Applied Machine Learning, Data Analysis, Reinforcement Learning, Artificial Intelligence, Classification And Regression Tree (CART), Tensorflow, Machine Learning Algorithms, Keras (Neural Network Library), Artificial Neural Networks, Deep Learning, Predictive Modeling, Machine Learning, Regression Analysis, Data Ethics, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Random Forest Algorithm
Beginner · Specialization · 1 - 3 Months