Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Pinterest, Organizational Skills, Ideation, Social Media Content, Account Management, User Accounts, Meal Planning And Preparation, Direct Selling, Marketing, Business Marketing, Business Strategy, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Customer Service, Business Strategy, Competitive Analysis, Service Design, Hospitality Services, Service Recovery, Personalized Service, Brand Loyalty, Market Dynamics, Corporate Strategy, Market Analysis, Product Strategy, Growth Strategies, Product Improvement, Market Share, Product Lifecycle Management, Product Management, Market Opportunities, Business Development, Innovation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Hootsuite, Dashboard, Systems Integration, Digital Marketing Tools, Social Media Management, Social Media Content, Social Media, User Accounts, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development, Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Target Audience, Driving engagement, Customer Analysis, Customer Engagement, Persona Development, Customer Insights, Customer Retention, Data-Driven Marketing, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Ethics
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Salesforce, Salesforce Development, User Provisioning, Identity and Access Management, Cloud Deployment, Enterprise Application Management, Application Deployment, Systems Administration, Security Controls, Data Management, Customer Relationship Management (CRM) Software, Workflow Management, Internal Communications, Training and Development, Customer Service
Intermediate · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: 3D Modeling, 3D Assets, Color Theory, Computer Graphics, Post-Production, Visualization (Computer Graphics), Computer Graphic Techniques, Visual Storytelling, Design Software, Graphical Tools, Model Optimization, Data Import/Export, Image Quality, User Interface (UI), Animation and Game Design, Creative Design, Creativity
Beginner · Specialization · 1 - 3 Months

Arizona State University
Skills you'll gain: Problem Solving, Critical Thinking and Problem Solving, Creativity, Creative Problem-Solving, Human Factors, Decision Making, Human Learning, Human Computer Interaction, Mental Concentration, Human Machine Interfaces, Learning Theory, Usability, Memory Management, Human Centered Design
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Social Media, Qualitative Research, Search Engine Optimization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Goal Setting, Organizational Skills, Project Management Software, Delegation Skills, Project Performance, Collaborative Software, Project Coordination, Project Management, User Accounts, Internal Communications, Communication
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Persona Development, Experience Design, User Experience, User Centered Design, User Research, Design and Product, Customer Analysis, Customer Insights, Collaborative Software, Diversity and Inclusion, Product Development
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Experience Design, Figma (Design Software), User Interface (UI) Design, User Flows, Prototyping, Web Design, Application Design, User Accounts, Authentications
Intermediate · Guided Project · Less Than 2 Hours