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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    How To Get Started With Pinterest Shopping

    Skills you'll gain: Pinterest, Organizational Skills, Ideation, Social Media Content, Account Management, User Accounts, Meal Planning And Preparation, Direct Selling, Marketing, Business Marketing, Business Strategy, Business Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Growing the Core Business in a Competitive Marketplace

    Skills you'll gain: Customer Service, Business Strategy, Competitive Analysis, Service Design, Hospitality Services, Service Recovery, Personalized Service, Brand Loyalty, Market Dynamics, Corporate Strategy, Market Analysis, Product Strategy, Growth Strategies, Product Improvement, Market Share, Product Lifecycle Management, Product Management, Market Opportunities, Business Development, Innovation

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    How to integrate apps into Hootsuite dashboard

    Skills you'll gain: Hootsuite, Dashboard, Systems Integration, Digital Marketing Tools, Social Media Management, Social Media Content, Social Media, User Accounts, Marketing Communications, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Business Strategy: Creating Competitive Advantage

    Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Driving engagement, Customer Analysis, Customer Engagement, Persona Development, Customer Insights, Customer Retention, Data-Driven Marketing, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Ethics

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Salesforce Admin Functions

    Skills you'll gain: Salesforce, Salesforce Development, User Provisioning, Identity and Access Management, Cloud Deployment, Enterprise Application Management, Application Deployment, Systems Administration, Security Controls, Data Management, Customer Relationship Management (CRM) Software, Workflow Management, Internal Communications, Training and Development, Customer Service

    3.7
    Rating, 3.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Nomad Sculpt for Beginners

    Skills you'll gain: 3D Modeling, 3D Assets, Color Theory, Computer Graphics, Post-Production, Visualization (Computer Graphics), Computer Graphic Techniques, Visual Storytelling, Design Software, Graphical Tools, Model Optimization, Data Import/Export, Image Quality, User Interface (UI), Animation and Game Design, Creative Design, Creativity

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Human Cognitive Capacities & Limitations

    Skills you'll gain: Problem Solving, Critical Thinking and Problem Solving, Creativity, Creative Problem-Solving, Human Factors, Decision Making, Human Learning, Human Computer Interaction, Mental Concentration, Human Machine Interfaces, Learning Theory, Usability, Memory Management, Human Centered Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Building a Strong Business Foundation

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Social Media, Qualitative Research, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Creating Tasks and Goals for a Project in ClickUp

    Skills you'll gain: Goal Setting, Organizational Skills, Project Management Software, Delegation Skills, Project Performance, Collaborative Software, Project Coordination, Project Management, User Accounts, Internal Communications, Communication

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create Personas to Represent Targeted Users in Miro

    Skills you'll gain: Persona Development, Experience Design, User Experience, User Centered Design, User Research, Design and Product, Customer Analysis, Customer Insights, Collaborative Software, Diversity and Inclusion, Product Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Prototypes in Figma: Creating an Initial Low Fidelity Design

    Skills you'll gain: User Experience Design, Figma (Design Software), User Interface (UI) Design, User Flows, Prototyping, Web Design, Application Design, User Accounts, Authentications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • How To Get Started With Pinterest Shopping: Coursera
  • Growing the Core Business in a Competitive Marketplace: Kennesaw State University
  • How to integrate apps into Hootsuite dashboard: Coursera
  • Business Strategy: Creating Competitive Advantage: IBM
  • How to Identify Your Target Audience: Coursera
  • Salesforce Admin Functions: LearnKartS
  • Nomad Sculpt for Beginners: Skillshare
  • Human Cognitive Capacities & Limitations: Arizona State University
  • Building a Strong Business Foundation: Packt
  • Creating Tasks and Goals for a Project in ClickUp: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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