• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Amazon Ecommerce Marketing And Sales: SEO & Ads

    Skills you'll gain: Selling Techniques, Product Promotion, Sales Strategy, Search Engine Optimization, Social Media Campaigns, Content Optimization, Social Media Marketing, Pay Per Click Advertising, Advertising Campaigns, Product Planning, Online Advertising, Advertising, Product Marketing, Keyword Research, Paid media, Web Analytics and SEO, Search Engine Marketing, Promotional Strategies, Campaign Management, Competitive Analysis

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Interpretable machine learning applications: Part 3

    Skills you'll gain: Artificial Neural Networks, Tensorflow, Keras (Neural Network Library), Data-Driven Decision-Making, Applied Machine Learning, Machine Learning Software, Deep Learning, Machine Learning, Feature Engineering, Risking, Model Evaluation, Mortgage Loans, Consumer Lending

    4.5
    Rating, 4.5 out of 5 stars
    ·
    30 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    The Science of Generosity: Do Good...Feel Good

    Skills you'll gain: Compassion, Philanthropy, Positivity, Optimism, Empathy, Social Impact, Cultural Diversity, Cultural Sensitivity, Self-Awareness, Culture, Decision Making, Goal Setting, Planning, Behavioral Economics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Researcher's guide to RNA sequencing data

    Skills you'll gain: Molecular Biology, Bioinformatics, Data Literacy, Science and Research, Data Analysis, Spatial Data Analysis, Scientific Methods, Data Processing, Cell Biology, Informatics, Biology, Data Collection

    3.5
    Rating, 3.5 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    P

    PepsiCo

    The Water Cycle

    Skills you'll gain: Water Resources, Hydrology, Water Resource Management, Water Sustainability, Water Quality, Environment and Resource Management, Land Management, Natural Resource Management, Environment, Environmental Science, Environmental Issue, Quantitative Research, Biology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    RStudio for Six Sigma - Hypothesis Testing

    Skills you'll gain: Statistical Hypothesis Testing, Logistic Regression, Lean Six Sigma, Correlation Analysis, Six Sigma Methodology, R (Software), R Programming, Statistical Programming, Statistical Analysis, Test Tools, Statistical Methods, Statistical Software, Regression Analysis, Probability & Statistics, Data Literacy, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Social Computing

    Skills you'll gain: Responsible AI, Social Media Analytics, Social Network Analysis, Data Ethics, Driving engagement, Social Impact, Behavioral Economics, Network Analysis, Game Design, Digital Analysis, AI literacy, Social Sciences, Systems Thinking, Research, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    Designing User Interfaces and User Interactions

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Interface (UI), Information Architecture, User Experience Design, Interaction Design, User Flows, Persona (User Experience), User Centered Design, User Interface (UI) Design, Wireframing, User Research, Ideation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Empathy, Data, and Risk

    Skills you'll gain: Data Visualization, Data Visualization Software, Empathy, Data Storytelling, Tableau Software, Risk Analysis, Data-Driven Decision-Making, Data Analysis, Risk Management, Empathy & Emotional Intelligence, Stakeholder Analysis, Business Risk Management, Human Centered Design, Decision Making, User Research, Risk Control, Diversity and Inclusion, Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Business Strategy and Value Creation In Action

    Skills you'll gain: Business Strategy, Business Strategies, Corporate Strategy, Strategic Thinking, Organizational Strategy, Business, Competitive Analysis, Business Management, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of the Arts London

    Fashion Values: Society

    Skills you'll gain: Social Justice, Design Thinking, Social Impact, Community Organizing, Sustainable Design, Diversity Awareness, Advocacy, Creative Thinking, Social Sciences, Sustainable Development, Design, Systems Thinking, Ideation, Empathy, Corporate Sustainability, Sustainability Standards, Problem Solving, Research, Prototyping, Collaboration

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Vector Database Projects: AI Recommendation Systems

    Skills you'll gain: Vector Databases, Hugging Face, AI Personalization, Artificial Intelligence, Embeddings, Natural Language Processing, Feature Engineering, MongoDB

    4.2
    Rating, 4.2 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

1…307308309…414

In summary, here are 10 of our most popular market research courses

  • 2026 Amazon Ecommerce Marketing And Sales: SEO & Ads: Alex Genadinik
  • Interpretable machine learning applications: Part 3: Coursera
  • The Science of Generosity: Do Good...Feel Good: University of Pennsylvania
  • Researcher's guide to RNA sequencing data: Fred Hutchinson Cancer Center
  • The Water Cycle: PepsiCo
  • RStudio for Six Sigma - Hypothesis Testing: Coursera
  • Introduction to Social Computing: Johns Hopkins University
  • Designing User Interfaces and User Interactions: Indian Institute of Technology Guwahati
  • Empathy, Data, and Risk: University of Illinois Urbana-Champaign
  • Business Strategy and Value Creation In Action: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok