• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • L

    L&T EduTech

    Industrial Applications of AI

    Skills you'll gain: Machine Learning Algorithms, Computer Vision, Applied Machine Learning, Image Analysis, Civil Engineering, Classification Algorithms, AI Enablement, Artificial Intelligence, Machine Learning Software, Electrical Substation, Machine Learning, AI literacy, Tensorflow, Construction Engineering, Convolutional Neural Networks, Deep Learning, PyTorch (Machine Learning Library), Artificial Neural Networks, Electric Power Systems, Electrical Engineering

    ★ 4.8 (16) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Cultural Frameworks

    Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Cultural Responsiveness, Diversity Marketing, Global Marketing, Culture Transformation, Diversity Awareness, Consumer Behaviour, Human Resource Management, Brand Marketing, Coordination

    ★ 4.9 (16) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Marketing Fundamentals and Strategy Case Studies

    Skills you'll gain: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Global Marketing, Performance Improvement, Brand Management, Campaign Management, Branding, Marketing Strategy and Techniques, Performance Measurement, Strategic Communication, Digital Marketing, Business

    ★ 5 (24) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Marketing Planning, Search Engine Marketing, Digital Media Strategy, Web Analytics and SEO, Technology Strategies, Business Planning, Strategic Marketing, Campaign Management, Business Analysis Tools, Marketing Strategies, Google Ads

    ★ 4.4 (7) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    AI Techniques, Causal Inference & Business Optimization

    Skills you'll gain: Root Cause Analysis, Data Ethics, Responsible AI, Law, Regulation, and Compliance, Retrieval-Augmented Generation, LLM Application, Operations Research, Regulatory Compliance, Strategic Decision-Making, Apache Kafka, Pareto Chart, Operational Analysis, Decision Intelligence, Stakeholder Communications, Revenue Management, Large Language Modeling, Real Time Data, Statistical Inference, General Data Protection Regulation (GDPR), Reinforcement Learning

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • T

    The University of Tokyo

    Let’s Read! Learning Japanese through Science & Technology-2

    Skills you'll gain: Language Competency, Vocabulary, Oral Comprehension, Grammar, Language Learning, Literacy, Materials science

    ★ 4.9 (26) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    Tecnológico de Monterrey

    Design and innovation of business model

    Skills you'll gain: Business Modeling, Business Architecture, Entrepreneurship, Storytelling, Design Thinking, Business Strategies, Process Design, Innovation, Strategic Thinking, Systems Thinking, New Business Development, Media and Communications, Case Studies, Market Opportunities, Value Propositions, General Networking

    ★ 3.8 (10) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Minnesota State University, Mankato

    Technical Communication and Artificial Intelligence

    Skills you'll gain: Technical Communication, Technical Writing, Technical Documentation, Writing and Editing, Writing, AI literacy, Communication, Organizational Structure, Artificial Intelligence, Target Audience, Generative AI, Self-Awareness

    ★ 2.3 (7) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Pearson

    A+ Core 1 V15 - Pearson Cert Prep

    Skills you'll gain: Virtualization and Virtual Machines, Cloud Deployment, Network Troubleshooting, Hardware Troubleshooting, Cloud Computing, Cloud Infrastructure, Virtualization, Computer Hardware, Network Protocols, Cloud Platforms, Virtual Machines, General Networking, Desktop Support, Hardware Architecture, TCP/IP, Peripheral Devices, Wireless Networks, Mobile Security, USB, Microsoft Intune (Mobile Device Management Software)

    ★ 4.3 (12) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • O

    O.P. Jindal Global University

    Predictive Analytics and Forecasting

    Skills you'll gain: Data Mining, Predictive Modeling, Predictive Analytics, Advanced Analytics, Business Analytics, Dimensionality Reduction, Forecasting, Data-Driven Decision-Making, Customer Analysis, Regression Analysis, Demand Planning, Classification Algorithms, Marketing Analytics, Customer Insights, Logistic Regression, Market Analysis, Unsupervised Learning, Decision Tree Learning, Artificial Neural Networks, Correlation Analysis

    Mixed · Course · 3 - 6 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Analyze Financial Fraud Using Machine Learning Analytics

    Skills you'll gain: Financial Data, Data-Driven Decision-Making, Profit and Loss (P&L) Management, Risk Modeling, Lending and Underwriting, Financial Statement Analysis, Applied Machine Learning, Financial Systems, Operational Analysis, Loans, Anomaly Detection, Statistical Machine Learning, Performance Measurement, Financial Regulation, Regulatory Compliance, Operations Research, Benchmarking

    ★ 5 (13) · Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    Edureka

    Advanced Deep Learning Architectures

    Skills you'll gain: Generative AI, Generative Model Architectures, Generative Adversarial Networks (GANs), Computer Vision, Image Analysis, Model Evaluation, Convolutional Neural Networks, Autoencoders, Model Optimization, Vision Transformer (ViT), Artificial Neural Networks, Model Deployment, Model Training, Deep Learning, Recurrent Neural Networks (RNNs), Embeddings, PyTorch (Machine Learning Library), Large Language Modeling, AI Enablement, Artificial Intelligence

    Advanced · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
1…311312313…454

In summary, here are 10 of our most popular market research courses

  • Industrial Applications of AI: L&T EduTech
  • Global Marketing: Cultural Frameworks: University of Illinois Urbana-Champaign
  • Marketing Fundamentals and Strategy Case Studies: EDUCBA
  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
  • AI Techniques, Causal Inference & Business Optimization: Coursera
  • Let’s Read! Learning Japanese through Science & Technology-2: The University of Tokyo
  • Design and innovation of business model: Tecnológico de Monterrey
  • Technical Communication and Artificial Intelligence: Minnesota State University, Mankato
  • A+ Core 1 V15 - Pearson Cert Prep: Pearson
  • Predictive Analytics and Forecasting: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok