• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    Edureka

    Mastering NLP: Tokenization, Sentiment Analysis & Neural MT

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Fine-tuning, Model Evaluation, Recurrent Neural Networks (RNNs), Data Ethics, Responsible AI, Text Mining, Transfer Learning, PyTorch (Machine Learning Library), Artificial Neural Networks, Data Preprocessing, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Classification Algorithms, Embeddings, Data Processing, Machine Learning, Data Analysis, Data Cleansing

    3.3
    Rating, 3.3 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Mortgage for Underwriters

    Skills you'll gain: Regulatory Compliance, Underwriting, Regulatory Requirements, Lending and Underwriting, Law, Regulation, and Compliance, Compliance Management, Regulation and Legal Compliance, Mortgage Loans, Credit Risk, Risk Mitigation, Risk Management, Quality Control, Responsible AI, Risk Analysis, AI Integrations, Financial Analysis, Decision Making, Predictive Analytics

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery Soccer Data Analysis

    Skills you'll gain: Database Software, Databases, Database Management, SQL, Query Languages, Data Analysis, Data Science, Statistical Analysis

    3.1
    Rating, 3.1 out of 5 stars
    ·
    9 reviews

    Beginner · Project · Less Than 2 Hours

  • E

    EDUCBA

    SSIS: Design, Implement & Automate ETL Workflows

    Skills you'll gain: SQL Server Integration Services (SSIS), Extract, Transform, Load, Data Warehousing, Data Transformation, Data Manipulation, Data Analysis, Microsoft SQL Servers, Data Integration, Data Mining, Advanced Analytics, Pivot Tables And Charts, Data Processing, SQL, Dataflow, Workflow Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 3 Months

  • L

    Logical Operations

    Power BI: Data Analysis, Reporting, and Connecting

    Skills you'll gain: Power BI, Business Reporting, Microsoft Power Platform, Business Intelligence, Business Intelligence Software, Data Visualization Software, Data Analysis, Microsoft Excel, Data Analysis Software, Data Modeling, Data Integration, Data Access, Self Service Technologies, Data Management, Microsoft PowerPoint, Microsoft 365, Microsoft Office

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • W

    Whizlabs

    Power BI: Data Modeling and Data Analysis

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Star Schema, Database Design, Data Security, Data Visualization Software, Spreadsheet Software, Performance Tuning, Data Access, Performance Improvement, Model Optimization, Data Manipulation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    Data Warehousing Capstone Project

    Skills you'll gain: Data Warehousing, IBM Cognos Analytics, Extract, Transform, Load, Database Architecture and Administration, Data Visualization, Database Design, Dashboard Creation, Data Modeling, MySQL, Business Intelligence, Database Management, Data Architecture, Data Visualization Software, Data Pipelines, PostgreSQL, Shell Script, Data Transformation, Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Organize an event with Canva

    Skills you'll gain: Events and Conferences, Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications, Design Elements And Principles

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    أساسيات تحليل البيانات باستخدام بايثون وباندا

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Cleansing, Graphing, Exploratory Data Analysis, Data Manipulation, Data Processing, Jupyter, Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    36 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    Create Easy Instagram Reels with Canva

    Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Image Quality, Photography, Marketing Psychology, Photo Editing, Content Scheduling, Digital Publishing, Content Creation, Social Media Content, Visual Storytelling, Performance Analysis, Graphic and Visual Design, Content Strategy, Driving engagement, Social Media, Content Development and Management, Photo/Video Production and Technology

    Beginner · Specialization · 1 - 3 Months

  • M

    Microsoft

    Fundamentals of Big Data with Microsoft Azure

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Databricks, Big Data, Distributed Computing, Public Cloud, Cloud Computing, Data Lakes, Cloud Platforms, Cloud Services, Cloud Management, Multi-Cloud, Data Processing, Data Storage Technologies, Analytics

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Business Research, Marketing, Market Research, Branding

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…311312313…493

In summary, here are 10 of our most popular marketing analytics courses

  • Mastering NLP: Tokenization, Sentiment Analysis & Neural MT: Edureka
  • Mortgage for Underwriters: Coursera
  • BigQuery Soccer Data Analysis : Google Cloud
  • SSIS: Design, Implement & Automate ETL Workflows: EDUCBA
  • Power BI: Data Analysis, Reporting, and Connecting: Logical Operations
  • Power BI: Data Modeling and Data Analysis: Whizlabs
  • Data Warehousing Capstone Project: IBM
  • Organize an event with Canva: Coursera
  • أساسيات تحليل البيانات باستخدام بايثون وباندا: Coursera
  • Create Easy Instagram Reels with Canva: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok