• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • G

    Google

    Analitik Data Google

    Skills you'll gain: Data Presentation, Rmarkdown, Data Cleansing, Data Storytelling, Data Ethics, Data Validation, Query Languages, Spreadsheet Software, Interactive Data Visualization, Tableau Software, Ggplot2, R (Software), Data Literacy, Analytical Skills, Data Visualization Software, Dashboard, Data Analysis, Data Integrity, Database Management, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Crea Videos para Redes Sociales con PicsArt

    Skills you'll gain: Marketing Budgets, Social Media Content, Photo/Video Production and Technology, Collaborative Software, Social Media Marketing, Content Creation, Video Editing, Social Media, Graphical Tools, Content Marketing, Marketing, Graphic and Visual Design Software, Graphic Design, Photo Editing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Essential Linear Algebra for Data Science

    Skills you'll gain: Linear Algebra, Applied Mathematics, Data Science, Data Analysis, Statistical Methods, Algebra, Numerical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    190 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    كيفية إنشاء قناة في تحليلات فيسبوك

    Skills you'll gain: Marketing Channel, Facebook, Sales, Marketing, Conversion Funnel Analysis, Social Media Marketing, Social Media Analytics, Web Analytics, Business Strategy, Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Shanghai Jiao Tong University

    当代应用心理学

    Skills you'll gain: Human Factors, Consumer Behaviour, Marketing Psychology, Organizational Leadership, Psychological Evaluations, Psychology, Professional Development, Organizational Effectiveness, Mental and Behavioral Health, Mental Health, Leadership Studies, Occupational Safety And Health, Criminal Investigation and Forensics, Human Development, Social Sciences, Leadership, Personal Attributes, Self-Awareness, Decision Making, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    97 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Speaking and Presenting: Conversation Starters

    Skills you'll gain: Verbal Communication Skills, Oral Expression, Public Speaking, Persuasive Communication, Communication, Tactfulness, Communication Strategies, Presentations, Interpersonal Communications, Cognitive flexibility, Social Skills, Active Listening, Driving engagement, Friendliness, Adaptability, Ingenuity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Snowflake

    Introduction to Generative AI with Snowflake

    Skills you'll gain: Prompt Engineering, Generative AI, Fine-tuning, Generative Model Architectures, LLM Application, Large Language Modeling, Application Deployment, Unstructured Data, Application Development, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Washington

    مقدمة عن مخاطبة الجمهور - باللغة العربية

    Skills you'll gain: Public Speaking, Oral Expression, Persuasive Communication, Lecturing, Verbal Communication Skills, Communication, Peer Review, Constructive Feedback, Communication Strategies, Stress Management, Organizational Skills, Planning, Leadership and Management, Human Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    318 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    157 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Inteligencia Artificial aplicada al Marketing

    Skills you'll gain: Canva (Software), No-Code Development, Google Gemini, Lead Generation, Content Scheduling, Content Creation, Gemini, Social Media Content, Email Automation, Email Marketing, Make.com, AI powered creativity, Digital Media Strategy, Generative AI, Digital Content, Data-Driven Marketing, Marketing Strategies, Digital Brand Strategy, Digital Marketing, Product Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Inteligencia Emocional: Un enfoque práctico

    Skills you'll gain: Emotional Intelligence, Self-Awareness, Empowerment, Personal Development, Composure, Organizational Leadership, Professional Development, Self-Discipline, Team Collaboration, Social Skills, Relationship Management, Empathy, Growth Mindedness, Optimism, Assertiveness, Decision Making, Self-Motivation, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Erste Schritte in Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Social Media Management, Social Media Marketing, Social Media, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Advertising, Advertising Campaigns, Online Advertising, Paid media, Budget Management, Web Presence, Customer Engagement

    Intermediate · Guided Project · Less Than 2 Hours

1…311312313…691

In summary, here are 10 of our most popular social media analytics courses

  • Analitik Data Google: Google
  • Crea Videos para Redes Sociales con PicsArt: Coursera
  • Essential Linear Algebra for Data Science: University of Colorado Boulder
  • كيفية إنشاء قناة في تحليلات فيسبوك: Coursera
  • 当代应用心理学: Shanghai Jiao Tong University
  • Speaking and Presenting: Conversation Starters: University of Michigan
  • Introduction to Generative AI with Snowflake: Snowflake
  • مقدمة عن مخاطبة الجمهور - باللغة العربية: University of Washington
  • Voice of the Customer (VoC): Enhancing Experiences : Coursera
  • Inteligencia Artificial aplicada al Marketing: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok