Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Skills you'll gain: Facebook, Target Audience, Social Media Analytics, Social Media, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Advertising, Customer Analysis, Web Presence
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Online Advertising, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Digital Communications, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Strategic Communication, Driving engagement, MarTech, Target Audience, Communication
Mixed · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Curiosity, Creativity, Innovation, Cultural Diversity, Culture, Ethical Standards And Conduct, Social Studies, Human Development, Diversity Awareness, Economics, Policy, and Social Studies, Psychology, Diversity Equity and Inclusion Initiatives, Child Development, Art History
★ 4.8 (216) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Data-Driven Marketing, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing, Data Import/Export
★ 4.3 (12) · Beginner · Course · 1 - 4 Weeks

Princeton University
Skills you'll gain: Health Disparities, Food and Beverage, Health Equity, Social Justice, Sustainable Systems, Ethical Standards And Conduct, Nutrition and Diet, Sustainability Standards, International Relations, Environmental Issue, Policy Analysis, Sustainable Development, Cultural Diversity, Cultural Sensitivity, Environment and Resource Management, Community Development
★ 4.6 (98) · Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Business Economics, Competitive Analysis, Business Strategies, Growth Strategies, Business, Economics, Natural Resource Management, Digital Transformation
★ 4.9 (262) · Beginner · Course · 1 - 4 Weeks

École Nationale des Ponts et Chaussées
Skills you'll gain: Electrical Systems, Energy and Utilities, Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Sustainable Business, Economic Development, Sustainable Engineering, Economics, Policy, and Social Studies, Environmental Engineering, Climate Change Mitigation, Market Dynamics, Economics, Market Analysis, Environmental Science, Public Policies, Financial Inclusion, Cost Benefit Analysis, Product Lifecycle Management
★ 4.7 (110) · Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Bayesian Network, Linear Algebra, Numerical Analysis, Mathematical Modeling, Estimation, Matlab, Statistical Modeling, Markov Model, Simulations, Integral Calculus, Correlation Analysis, Control Systems, Probability, Simulation and Simulation Software, Probability & Statistics, Statistical Methods, Applied Mathematics, Probability Distribution, Predictive Analytics, Engineering Analysis
★ 4.9 (36) · Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Statistical Inference, Statistical Modeling, Regression Analysis, Data Ethics, Statistical Methods, Statistical Hypothesis Testing, Data Science, R Programming, Statistical Programming, Statistical Analysis, Predictive Modeling, Predictive Analytics, Probability & Statistics, Correlation Analysis, Model Evaluation, Plot (Graphics)
★ 4.3 (37) · Intermediate · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Governance, Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainable Business, Corporate Strategy, Business Strategies, Sustainability Reporting, Sustainable Development, Customer Advocacy, Sustainability Standards, Ethical Standards And Conduct, Environmental Issue, Business Reporting, Corporate Communications, Annual Reports, Strategic Communication, Environment and Resource Management, Stakeholder Management, Stakeholder Engagement
★ 4.7 (305) · Beginner · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Customer Service, Customer Relationship Building, Customer Inquiries, Customer and Client Support, Client Services, Customer Complaint Resolution, Customer Support, Customer Relationship Management, Customer Retention, Customer Engagement, Customer experience strategy (CX), Business Planning, Communication Strategies, Communication
★ 4.8 (255) · Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Interpersonal Communications, Emotional Intelligence, Empathy & Emotional Intelligence, Constructive Feedback, Leadership, Team Collaboration, Empathy, Social Skills, Rapport Building, Trustworthiness, Technical Communication, Leadership Development, Management Training And Development, Engineering Management, Verbal Communication Skills, Active Listening, Communication, Communication Strategies, Supervision, Coaching
★ 4.5 (72) · Beginner · Course · 1 - 4 Weeks