• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • F

    Fundação Instituto de Administração

    Estratégia Digital e o Comportamento de Busca do Consumidor

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Digital Brand Strategy, Digital Marketing, Digital Marketing Campaigns, Strategic Marketing, Marketing Planning, Marketing Analytics, Sales Strategy, Consumer Behaviour, Brand Awareness, Brand Management, Drive Engagement, Branding, Performance Measurement, A/B Testing, Community Development

    Beginner · Course · 1 - 4 Weeks

  • C

    CertNexus

    Follow a Machine Learning Workflow

    Skills you'll gain: Data Preprocessing, Data Analysis, Model Training, Data Collection, AI Workflows, MLOps (Machine Learning Operations), Statistical Analysis, Model Deployment, Data Processing, Data Cleansing, Applied Machine Learning, Predictive Modeling, Machine Learning, Model Evaluation, Descriptive Statistics, Machine Learning Algorithms, Process Management

    ★ 4.7 (21) · Intermediate · Course · 1 - 3 Months

  • U

    University of California San Diego

    Teaching Impacts of Technology: Data Collection, Use, and Privacy

    Skills you'll gain: Data Ethics, Big Data, Cybersecurity, Data Security, Cryptography, Information Privacy, Encryption, Digital pedagogy, AI Personalization, Computer Science, Web Servers, Machine Learning, Machine Learning Methods, Supervised Learning, Artificial Neural Networks

    ★ 4.6 (10) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Cómo crear medios imprimibles en Canva

    Skills you'll gain: Canva (Software), Graphic Design, Graphical Tools, Design, Design Software, Creative Design, Design Elements And Principles, Content Marketing, Marketing

    ★ 4 (7) · Beginner · Guided Project · Less Than 2 Hours

  • T

    Technical University of Munich (TUM)

    Lean Production Fundamentals

    Skills you'll gain: Process Mapping, Lean Manufacturing, Process Analysis, Production Process, Process Design, Lean Methodologies, Process Management, Process Flow Diagrams, Process Optimization, Production Management, Workflow Management, Production Planning, Process Improvement, Manufacturing Operations, Resource Utilization, Capacity Management, Waste Minimization

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Como criar data lakes e data warehouses no Google Cloud

    Skills you'll gain: Data Governance, Data Pipelines, Data Lakes, Metadata Management, Data Management, Data Infrastructure, Data Warehousing, Data Architecture, Google Cloud Platform, Data Integration, Analytics, Advanced Analytics, Data Security, Cloud Storage, Data Loss Prevention, Cloud Computing, Data Storage Technologies, Applied Machine Learning, Open Source Technology

    ★ 4.8 (23) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Crea un mapa de proceso con Canva

    Skills you'll gain: Process Mapping, Process Design, Process Flow Diagrams, Diagram Design, Data Visualization, Graphic Design, Account Management, Marketing

    ★ 4.3 (12) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Sales Operations Specialists

    Skills you'll gain: Responsible AI, Sales Process, General Sales Practices, Generative AI Agents, Sales Management, Sales, Data Ethics, Business Ethics, Forecasting, Customer Relationship Management, Strategic Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Monetize with ChatGPT: Earn and Grow with AI Tools

    Skills you'll gain: Copywriting, ChatGPT, Lead Generation, Social Media Content, Digital Publishing, Sales Process, Web Content, Social Media Campaigns, Content Creation, Email Automation, Digital Content, Digital Assets, Advertising, Email Marketing, Prompt Engineering, Growth Strategies, Entrepreneurship, Persona Development

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Build Image Quality Inspection using AWS Lookout for Vision

    Skills you'll gain: Model Training, Model Evaluation, Image Analysis, Amazon Web Services, Image Quality, Computer Vision, Anomaly Detection, Data Science, Machine Learning, Cloud Computing

    ★ 4.8 (21) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Instagram Content Creation Essentials

    Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Visual Storytelling, Photography, Media Production, Social Media, Graphic and Visual Design, Content Strategy, Writing, Design Elements And Principles, Writing and Editing

    Beginner · Course · 1 - 4 Weeks

  • C

    Corporate Finance Institute

    Advanced Tableau - LOD Calculations

    Skills you'll gain: Data Presentation, Interactive Data Visualization, Tableau Software, Data Visualization Software, SQL, Data Analysis

    ★ 5 (11) · Advanced · Course · 1 - 3 Months

1…316317318…493

In summary, here are 10 of our most popular marketing analytics courses

  • Estratégia Digital e o Comportamento de Busca do Consumidor: Fundação Instituto de Administração
  • Follow a Machine Learning Workflow: CertNexus
  • Teaching Impacts of Technology: Data Collection, Use, and Privacy: University of California San Diego
  • Cómo crear medios imprimibles en Canva: Coursera
  • Lean Production Fundamentals: Technical University of Munich (TUM)
  • Como criar data lakes e data warehouses no Google Cloud: Google Cloud
  • Crea un mapa de proceso con Canva: Coursera
  • GenAI for Sales Operations Specialists: Coursera
  • Monetize with ChatGPT: Earn and Grow with AI Tools: LearnKartS
  • Build Image Quality Inspection using AWS Lookout for Vision: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok