• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • C

    Coursera

    Exploratory Data Analysis With Python and Pandas

    Skills you'll gain: Exploratory Data Analysis, Correlation Analysis, Plot (Graphics), Matplotlib, Seaborn, Data Cleansing, Data Visualization, Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Data Science, Statistical Analysis, Data Wrangling, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    445 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Board Infinity

    Prepare for SnowPro Core Exam: Architecture & SQL

    Skills you'll gain: Snowflake Schema, Performance Tuning, Data Architecture, User Accounts, Data Warehousing, SQL, Database Architecture and Administration, Database Management, Data Modeling, Data Transformation, Data Import/Export, Cloud Computing Architecture, Data Integration, Cloud-Based Integration, Role-Based Access Control (RBAC), Data Governance, Data Security

    3
    Rating, 3 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Adobe

    Get going with short video in Adobe Express

    Skills you'll gain: Storyboarding, Video Production, Adobe Express, Videography, Storytelling, Video Editing, Social Media Strategy, Visual Storytelling, Content Creation, Editing, Media Production, Cinematography, Post-Production, Creativity

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    Urban Air Mobility

    Skills you'll gain: Traffic Flow Optimization, Transportation Management, Transportation Operations, Sustainable Systems, Demand Planning, Environmental Regulations, Sustainable Design, Environmental Issue, Sustainable Engineering, Regulatory Requirements, Law, Regulation, and Compliance, Sustainable Business, Feasibility Studies, Regulatory Affairs, Emerging Technologies, Regulatory Compliance, Safety Assurance, Concept Of Operations, Customer Demand Planning, Data-Driven Decision-Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    92 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Analítica y ciencia de datos para negocios

    Skills you'll gain: Data Preprocessing, Business Analytics, Dimensionality Reduction, Data Processing, Analytics, Data Cleansing, Data Transformation, Anomaly Detection, Project Management Life Cycle, Databases, R (Software), R Programming, Data Analysis, Data Quality, Data Science, Big Data, Statistical Programming, Unsupervised Learning, Supervised Learning, Software Installation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Erstelle einen Instagram Business Account

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Content, Social Media Marketing, Social Media Strategy, Facebook, Product Promotion, Promotional Strategies, Promotions and Campaigns, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistics and Data Analysis with Excel, Part 1

    Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Probability & Statistics, Scatter Plots, Statistics, Microsoft Excel, Excel Formulas, Data Analysis, Statistical Methods, Spreadsheet Software, Bayesian Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Digital Technology in Manufacturing

    Skills you'll gain: Product Lifecycle Management, Embedded Systems, Embedded Software, Automation Engineering, Machine Controls, Manufacturing and Production, Manufacturing Processes, Product Engineering, Robotic Process Automation, Control Systems, Computer-Aided Design, Manufacturing Operations, Automation, Internet Of Things, Production Process, Robotics, Cyber Engineering, Digital Transformation, Industrial Engineering, Business Process Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Michigan

    AI-Powered Data Analysis: A Practical Introduction

    Skills you'll gain: Data Wrangling, Analytical Skills, Data Analysis, Data Preprocessing, Data Cleansing, Data Literacy, AI literacy, Generative AI, ChatGPT, Analytics, Prompt Engineering Tools, Version Control, Data Visualization Software, Statistical Analysis, LLM Application, Software Versioning, Data Collection, Data Management, GitHub, Technical Support

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Systems Thinking Basics

    Skills you'll gain: Systems Thinking, Creative Thinking, Innovation, Systems Analysis, Complex Problem Solving, Analysis, Business Systems Analysis, Strategic Thinking, Critical Thinking, Organizational Change, Decision Making, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    86 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Leadership and organizational behavior

    Skills you'll gain: Organizational Leadership, Stress Management, Leadership, Leadership Studies, Influencing, Motivational Skills, Leadership Development, Industrial and Organizational Psychology, Leadership and Management, Team Motivation, Business Leadership, Strategic Leadership, Business Ethics, Employee Engagement, Persuasive Communication, Professional Networking, Empowerment, General Networking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    211 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    User Experience & Interaction Design for AR/VR/MR/XR

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Storyboarding, Augmented Reality, Virtual Reality, Interactive Design, Usability Testing, Design Thinking, User Experience, Experience Design, Prototyping, User Experience Design, Interaction Design, Visual Storytelling, Storytelling, Usability, Human Centered Design, Design Reviews, Ideation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    182 reviews

    Intermediate · Course · 1 - 4 Weeks

1…319320321…692

In summary, here are 10 of our most popular social media analytics courses

  • Exploratory Data Analysis With Python and Pandas: Coursera
  • Prepare for SnowPro Core Exam: Architecture & SQL: Board Infinity
  • Get going with short video in Adobe Express: Adobe
  • Urban Air Mobility: Technical University of Munich (TUM)
  • Analítica y ciencia de datos para negocios: Pontificia Universidad Católica del Perú
  • Erstelle einen Instagram Business Account: Coursera
  • Statistics and Data Analysis with Excel, Part 1: University of Colorado Boulder
  • Digital Technology in Manufacturing: L&T EduTech
  • AI-Powered Data Analysis: A Practical Introduction: University of Michigan
  • Systems Thinking Basics: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok