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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Meta Ads Manager, Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Marketing Strategy and Techniques, Statistical Software, Sampling (Statistics), A/B Testing, Data Collection, Marketing, Analytics, Performance marketing, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Campaign Optimization

    Skills you'll gain: Digital Marketing, Email Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Blogs, Digital Media Strategy, Content Performance Analysis, Marketing Strategies, Online Advertising, Advertising Campaigns, Campaign Management, Digital Brand Strategy, Marketing Planning, Digital Marketing Tools, Marketing Effectiveness, Contextual Advertising, Social Media, Data-Driven Marketing, Social Media Marketing, Marketing Strategy and Techniques

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Backlog Mastery, Product Ownership, and Industry Tools

    Skills you'll gain: Backlogs, Agile Product Development, Product Roadmaps, Stakeholder Communications, Release Management, Technology Roadmaps, Stakeholder Engagement, Agile Project Management, User Story, Stakeholder Management, Initiative and Leadership, Agile Methodology, Innovation, Continuous Deployment, CI/CD, Strategic Planning, Collaborative Software, Business Planning, Timelines, Scope Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Consumer Behavior & Service Marketing

    Skills you'll gain: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Customer Service, Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Service Design, Consumer Behaviour, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Brand Management, Marketing Communications, Communication Strategies, Strategic Communication, Marketing, Social Media Analytics

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Scrum.org

    Professional Scrum Product Backlog Management Skills™

    Skills you'll gain: Backlogs, Stakeholder Engagement, Stakeholder Management, Agile Product Development, Stakeholder Communications, Scrum (Software Development), Product Management, Agile Software Development, Agile Project Management, Agile Methodology, User Story, Business Requirements, AI Enablement, Prioritization, Business Planning, Business Priorities, Business Analysis, Critical Thinking and Problem Solving, Customer Insights, Generative AI

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Event Marketing & Management Fundamentals

    Skills you'll gain: Event Marketing, Events and Conferences, Event Management, Brand Marketing, Event Planning, Marketing Effectiveness, Driving engagement, Marketing Strategies, Marketing Communications, Media Strategy, Branding, Stakeholder Management, Brand Management, Brand Strategy, Stakeholder Engagement, Drive Engagement, Stakeholder Communications, Plan Execution, Brand Awareness, Customer Insights

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing Entry and Execution

    Skills you'll gain: Global Marketing, Diversity Marketing, Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Marketing Management, Business-To-Consumer, Marketing Strategies, Innovation, Cross-Channel Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Go To Market Strategy, Market Opportunities, Target Audience, Product Marketing, Market Analysis, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    342 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Nonprofit Marketing, Engagement, and Governance

    Skills you'll gain: Newsletters, Governance, Event Planning, Event Management, Public Relations, Branding, Brand Strategy, Philanthropy, Fundraising, Stakeholder Communications, Stakeholder Management, Digital Media Strategy, Storytelling, Marketing and Public Relations, Media and Communications, Organizational Effectiveness, Organizational Leadership, Marketing, Marketing Strategy and Techniques, Operations

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Google Cloud

    Google Cloud Product Fundamentals em Português Brasileiro

    Skills you'll gain: Digital Transformation, Google Cloud Platform, Google Workspace, Business Transformation, Collaborative Software, Cloud Management, Cost Management, Business Technologies, Cloud Solutions, Cloud Platforms, Artificial Intelligence and Machine Learning (AI/ML), Application Development, Cloud Infrastructure, Cloud Computing, IT Infrastructure, Productivity Software, Machine Learning Methods, Applied Machine Learning, Data Storage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners: Product

    Skills you'll gain: Agentic Workflows, Prompt Engineering, Agentic systems, Prompt Patterns, AI Workflows, Generative AI Agents, AI Personalization, Context Engineering, AI literacy, Human Computer Interaction, Human Centered Design, Responsible AI, Experience Design, User Flows, Design Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Marketing Execution

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Prompt Engineering, Campaign Management, Marketing Automation, Marketing Strategies, Meta Ads Manager, Customer Analysis, Competitive Analysis, Email Marketing, Digital Advertising, Email Automation, Search Engine Optimization, Generative AI, ChatGPT, Market Research, AI Personalization, Content Optimization, A/B Testing, Content Creation

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Integrated Marketing Communications and Advertising

    Skills you'll gain: Integrated Marketing Communications, Advertising, Advertising Campaigns, Media Planning, Media and Communications, Marketing Communications, Consumer Behaviour, Target Market, Marketing, Digital Media Strategy, Digital Advertising, Online Advertising, Strategic Marketing, Customer Analysis, Media Strategy, Target Audience, Digital Marketing Campaigns, Communication, Planning, Design

    Mixed · Course · 1 - 3 Months

1…323334…477

In summary, here are 10 of our most popular product marketing courses

  • Meta Marketing Science Certification Prep: Meta
  • Digital Marketing Campaign Optimization: EDUCBA
  • Backlog Mastery, Product Ownership, and Industry Tools: Board Infinity
  • Consumer Behavior & Service Marketing: EDUCBA
  • Professional Scrum Product Backlog Management Skills™: Scrum.org
  • Event Marketing & Management Fundamentals: EDUCBA
  • International Marketing Entry and Execution: Yonsei University
  • Nonprofit Marketing, Engagement, and Governance: John Wiley & Sons
  • Google Cloud Product Fundamentals em Português Brasileiro: Google Cloud
  • Agentic AI Content for Practitioners: Product: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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