• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Health Informatics and Marketspace

    Skills you'll gain: Health Informatics, Clinical Informatics, Epic EMR, Health Information Management and Medical Records, Health Systems, Health Information Management, Interoperability, Health Technology, Medical Records, Health Care, Electronic Medical Record System, Health Policy, Clinical Documentation, Medical Terminology, Stakeholder Engagement, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Sales and AI Fundamentals

    Skills you'll gain: Sales Process, Prompt Engineering, Sales, Sales Presentations, Microsoft Copilot, Product Knowledge, Sales Pipelines, Value Propositions, Personalized Campaigns, Selling Techniques, Microsoft PowerPoint, AI literacy, Presentations, Responsible AI, AI Personalization, Verbal Communication Skills, AI Workflows, Customer Relationship Management

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    CSR Strategy: Analyze, Implement & Create Value

    Skills you'll gain: Corporate Sustainability, Corporate Strategy, Business Ethics, Organizational Strategy, Sustainable Business, Business Strategy, Philanthropy, Governance Risk Management and Compliance, Governance, Compliance Management, Strategic Sourcing, Regulatory Compliance, Stakeholder Management, Stakeholder Engagement, Diversity Equity and Inclusion Initiatives, Law, Regulation, and Compliance, Ethical Standards And Conduct, Business Risk Management, Diversity and Inclusion

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Wrangling Data in the Tidyverse

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Tidyverse (R Package), Data Manipulation, Data Transformation, R Programming, R (Software), Data Processing, Data Preprocessing, Data Analysis, Statistical Programming, Text Mining, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Practical Geospatial Geostatistical Modeling

    Skills you'll gain: Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Descriptive Statistics, Statistical Modeling, R Programming, Statistical Analysis, R (Software), Probability & Statistics, Statistical Programming, Data-Driven Decision-Making, Data Analysis, Simulations, Statistical Methods, Rmarkdown, Data Cleansing, Box Plots, Plot (Graphics)

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    STARWEAVER

    GenAI for Content Creation

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI powered creativity, Generative AI, Multimodal Prompts, AI Workflows, Visual Storytelling, Gemini, Animations, Video Production, Anthropic Claude, Storyboarding, Photo/Video Production and Technology, AI literacy, Responsible AI, Content Creation, Animation and Game Design, Visualization (Computer Graphics), Ideation, Editing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    اللغة والمفاهيم التنظيمية

    Skills you'll gain: Product Lifecycle Management, Data Presentation, Data Literacy, Performance Measurement, Product Management, Business Analytics, Product Planning, Business Strategies, Business Strategy, Data Visualization Software, Business Analysis, Competitive Analysis, Organizational Strategy, Accounting, Strategic Thinking, Business Metrics, Management Accounting, Corporate Strategy, Business Intelligence, Organizational Effectiveness

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Beyond basics: Advanced Data Analysis with Python

    Skills you'll gain: A/B Testing, Statistical Hypothesis Testing, Statistical Methods, Advanced Analytics, Statistical Analysis, Statistical Reporting, Correlation Analysis, Data Analysis, Report Writing, Analytics, Analysis, Analytical Skills, Quantitative Research, People Analytics, Workflow Management, Business Analytics, Data-Driven Decision-Making, Business Process Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Crea una propuesta de negocio con Visme

    Skills you'll gain: Sales Presentations, Proposal Writing, Proposal Development, Business Writing, Presentations, Company, Product, and Service Knowledge, Marketing Design, Business Strategy, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Machine Learning for Healthcare Professionals

    Skills you'll gain: Data Mining, Health Informatics, Acute Care, Hospital Medicine, Emerging Technologies, Health Technology, Analytics, Data Preprocessing, AI Integrations, Clinical Informatics, Machine Learning, Advanced Analytics, Machine Learning Algorithms, Health Care, Applied Machine Learning, Data Analysis, Correlation Analysis, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Process Improvement

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Sourcing and Screening Applicants

    Skills you'll gain: Talent Pipelining, Talent Recruitment, Talent Sourcing, Recruitment, Talent Acquisition, Recruitment Strategies, Strategic Sourcing, Prospecting and Qualification, Professional Networking, Interviewing Skills, Presentations, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Business Strategy: Creating Competitive Advantage

    Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development, Analysis

    Beginner · Course · 1 - 4 Weeks

1…344345346…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok