Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Microsoft Office, Document Management
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Marketing Analytics, Product Assortment, Regression Analysis, Cross Selling, Personalized Service, Revenue Forecasting, Data Analysis, Predictive Analytics, Revenue Management, Predictive Modeling, Business Modeling, Statistical Analysis, Business Metrics, Model Evaluation, Applied Machine Learning, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Ggplot2, Plot (Graphics), Tidyverse (R Package), Data Visualization, Statistical Visualization, Data Analysis, Exploratory Data Analysis, R Programming, Data Visualization Software, Data Wrangling, Data Manipulation, R (Software)
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Web Presence, Social Media Marketing, Social Media, Social Media Management, Driving engagement, Account Management, User Accounts, Customer Engagement, Drive Engagement, Target Audience, Registration
Beginner · Guided Project · Less Than 2 Hours
Kennesaw State University
Skills you'll gain: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Compliance Management, Strategic Marketing, Marketing Strategies, Marketing, Market Dynamics, Branding, Market Analysis, Brand Management, Market Opportunities, Economic Development
Beginner · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: Microsoft Copilot, Microsoft 365, Microsoft Teams, Microsoft Office, Data Visualization, Productivity Software, AI literacy, Microsoft Excel, Artificial Intelligence, Technical Communication, Generative AI, Microsoft Word, Microsoft PowerPoint, Generative AI Agents, Productivity, Excel Formulas, Data Analysis, Data-Driven Decision-Making, Data Management, Communication
Intermediate · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Generative AI Agents, Agentic Workflows, AI Orchestration, LLM Application, OpenAI API, Java Programming, Java, AI Workflows, Agentic systems, Generative AI, Prompt Patterns, Prompt Engineering, AI Integrations, Persona (User Experience), Document Management, Secure Coding, Business Logic, Software Design Documents, Plan Execution, Software Design Patterns
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Event Marketing, Events and Conferences, Social Media Content, Drive Engagement, Content Creation, Campaign Planning, Social Media, Social Media Marketing, Social Media Campaigns, Promotional Strategies, Driving engagement, Branding, Video Production, Photo/Video Production and Technology, Integrated Marketing Communications, Promotions and Campaigns, Storytelling, Interactive Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AWS Kinesis, AWS SageMaker, AWS CloudFormation, Cloud Engineering, Data Quality, Docker (Software), Data Pipelines, Software Development Tools, Data Security, Data Import/Export, Database Systems, Databases, Version Control, Apache Spark, Apache Airflow, Data Modeling, Cloud Security, Database Management Systems, AWS Identity and Access Management (IAM), Data Processing
Beginner · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Transformation, Data Analysis Software, Data Science, Data Analysis, R (Software), R Programming, Software Installation, Package and Software Management, Version Control
Mixed · Course · 1 - 4 Weeks

Harvard Business Review
Skills you'll gain: Marketing Planning, Selling Techniques, Customer experience strategy (CX), Customer Engagement, Value Propositions, Strategic Marketing, Customer Analysis, Customer Relationship Building, Marketing Strategies, Target Market, Marketing Strategy and Techniques, Customer Insights, Customer experience improvement, Communication, Marketing, Target Audience, Team Building, Marketing Communications, Market Research, Customer Support
Intermediate · Course · 1 - 4 Weeks

University of Leeds
Skills you'll gain: Exploratory Data Analysis, Data Cleansing, Statistical Visualization, Plot (Graphics), Statistical Modeling, Data Visualization, Statistics, R (Software), Data Analysis, Statistical Software, Probability & Statistics, Statistical Inference, R Programming, Descriptive Statistics, Data Preprocessing, Box Plots, Data Visualization Software, Histogram, Probability, Probability Distribution
Intermediate · Course · 1 - 4 Weeks