• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Build a XAML Multimedia Player with WPF

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, Application Development, Microsoft Visual Studio, C# (Programming Language), User Interface (UI) Design, Interactive Design, Extensible Markup Language (XML), File Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Dealing With Angry Customers In Customer Service

    Skills you'll gain: Verbal Communication Skills, Customer Complaint Resolution, De-escalation Techniques, Customer Service, Communication, Customer Retention, Emotional Intelligence, Customer Relationship Building, Conflict Management, Empathy, Professionalism

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Minnesota

    The Neurotransmitters of the Mind – Part 2

    Skills you'll gain: Pain Management, Pharmacology, Pharmacy, Pharmaceuticals, Clinical Pharmacy, Drug Interaction, Substance Abuse, Neurology, Physiology, Molecular Biology, Mental Health Diseases and Disorders, Research, Biology, Science and Research

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Foundations of Leadership and Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    UBITS

    Neuroproductividad: Adiós, procrastinación. Hola, resultados

    Skills you'll gain: Mental Concentration, Productivity, Time Management, Prioritization, Self-Discipline, Organizational Skills, Stress Management, Learning Strategies, Overcoming Obstacles, Proactivity, Goal Setting, Mindfulness, Planning, Accountability

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Traffic Analysis and Optimization

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Google Analytics, Content Performance Analysis, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Dashboard, Ad Hoc Analysis, Data-Driven Decision-Making, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    L

    Lund University

    Greening the Economy: Lessons from Scandinavia

    Skills you'll gain: Sustainable Business, Sustainable Development, Sustainable Systems, Socioeconomics, Environmental Social And Corporate Governance (ESG), Economics, Environmental Policy, Business Strategies, Consumer Behaviour, Climate Change Mitigation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    607 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    Modern Game Design Mastery with AI

    Skills you'll gain: Unity Engine, Animation and Game Design, Artificial Intelligence and Machine Learning (AI/ML), Video Game Development, Generative AI, Simulations, Game Theory, Responsible AI, Algorithms, Deep Learning, Animations, Design, Design and Product

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Agentic AI Engineering

    Skills you'll gain: LangChain, LangGraph, AI Workflows, LLM Application, AI Orchestration, Agentic Workflows, Generative AI Agents, Tool Calling, Data Transformation, Retrieval-Augmented Generation, Generative AI, Gemini, Artificial Intelligence, Prompt Engineering, Google Gemini, Large Language Modeling, Agentic systems, Data Preprocessing, Model Context Protocol, Responsible AI

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Train, Tune, & Ship: End-to-End Machine Learning Engineering

    Skills you'll gain: Model Evaluation, Predictive Modeling, Tensorflow, Statistical Machine Learning, MLOps (Machine Learning Operations), Computer Vision, Applied Machine Learning, Performance Testing, Transfer Learning, Keras (Neural Network Library), Performance Tuning, Benchmarking, Feature Engineering, Scikit Learn (Machine Learning Library), Verification And Validation, Network Architecture, Failure Analysis, Deep Learning, PyTorch (Machine Learning Library), Supervised Learning

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Communicate in Tasks

    Skills you'll gain: Project Management, Project Management Software, Project Coordination, Strategic Communication, Communication, Internal Communications, Team Oriented, Proactivity

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    OrCAD Essentials: Capture, Simulation & PCB Layout

    Skills you'll gain: Electronics Engineering, Hardware Design, Electronic Components, Schematic Diagrams, Electrical Engineering, Engineering Design Process, Wiring Diagram, Engineering Documentation, Computer-Aided Design, Design Software, Simulation and Simulation Software, Thermal Management, Manufacturing and Production, Debugging

    Intermediate · Course · 1 - 4 Weeks

1…353637…113

In summary, here are 10 of our most popular consumer behavior courses

  • Build a XAML Multimedia Player with WPF: EDUCBA
  • Dealing With Angry Customers In Customer Service: Alex Genadinik
  • The Neurotransmitters of the Mind – Part 2: University of Minnesota
  • Foundations of Leadership and Management: Minnesota State University, Mankato
  • Neuroproductividad: Adiós, procrastinación. Hola, resultados: UBITS
  • AI Traffic Analysis and Optimization : Coursera
  • Greening the Economy: Lessons from Scandinavia: Lund University
  • Modern Game Design Mastery with AI: AI CERTs
  • Agentic AI Engineering: Edureka
  • Train, Tune, & Ship: End-to-End Machine Learning Engineering: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok