Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Salesforce
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Order Entry, Closing (Sales), Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, General Sales Practices, Service Management
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Retrieval-Augmented Generation, Generative AI, Generative Model Architectures, Generative Adversarial Networks (GANs), Responsible AI, Large Language Modeling, LangChain, Data Ethics, AI Personalization, Personalized Campaigns, LLM Application, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Augmented and Virtual Reality (AR/VR), Transfer Learning, Customer Insights, Digital Marketing, Data Science
Intermediate · Course · 1 - 3 Months

Meta
Skills you'll gain: React Native, Version Control, User Research, UI/UX Research, Usability Testing, Unix Commands, JSON, Restful API, Web Development Tools, Git (Version Control System), Jest (JavaScript Testing Framework), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface and User Experience (UI/UX) Design, Mobile Development, Javascript, React.js
Beginner · Specialization · 3 - 6 Months
Duke University
Skills you'll gain: Predictive Modeling, Data Storytelling, Database Design, Dashboard, Predictive Analytics, MySQL, Data Presentation, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Process Development, Data Visualization, Business Analysis, Data Analysis, Big Data, Business Communication, Microsoft Excel
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Copywriting, Content Marketing, User Feedback, Marketing Materials, Target Audience, Product Knowledge, Persona Development, Campaign Planning, Marketing Collateral, Concision, Communication Planning, Sales Presentation, Writing and Editing, Customer Insights, Editing, Usability Testing, Customer Analysis, Content Optimization, Communication Strategies, Sales
Beginner · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Sales Prospecting, Closing (Sales), Sales Presentation, Sales Process, Sales Management, Active Listening, Selling Techniques, Conflict Management, Customer Acquisition Management, Sales, Prospecting and Qualification, Account Strategy, Sales Strategy, General Sales Practices, Persuasive Communication, Customer Relationship Management, Customer Analysis, Sales Development, Ethical Standards And Conduct, Network Administration
Beginner · Specialization · 3 - 6 Months
University of California, Davis
Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Content Development and Management, Brand Marketing, Brand Strategy, Writing, Marketing Analytics, Marketing Channel, B2B Sales, Auditing
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Automation, Marketing Effectiveness, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Strategies, Customer Retention, Growth Strategies, Customer Acquisition Management, HubSpot CRM, Customer experience strategy (CX), Customer Analysis, Email Marketing, Campaign Management, Campaign Planning, Performance Measurement, Business Metrics, Customer Engagement, Key Performance Indicators (KPIs), Customer Communications Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Plotly, Data Visualization Software, Data Visualization, Plot (Graphics), Dashboard, Interactive Data Visualization, Dashboard Creation, Matplotlib, Graphing, Geospatial Information and Technology, Histogram, Spatial Data Analysis, Seaborn, Data Analysis, Scatter Plots, Python Programming
Intermediate · Course · 1 - 3 Months
IE Business School
Skills you'll gain: Brand Strategy, Value Propositions, Customer experience strategy (CX), Storytelling, Branding, Customer experience improvement, Content Marketing, Brand Management, Content Creation, Brand Awareness, Driving engagement, Logo Design, Drive Engagement, Journey Mapping, Journalism, Campaign Management, Creativity, Target Audience, Marketing Operations, Communication
Beginner · Specialization · 3 - 6 Months

Creo Incubator
Skills you'll gain: Performance Measurement, Business Development, Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurship, Business Metrics, Performance Metric, New Business Development, Customer experience improvement, Customer Acquisition Management, Go To Market Strategy, Conversion Funnel Analysis, Customer Insights, Earned Media, Journey Mapping, Scalability, Product Management, Marketing Planning, Strategic Planning, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Inventory and Warehousing, Supply Chain, Supply Chain Management, Supply Management, Supply Chain Systems, Warehouse Management, Retail Store Operations, Reverse Logistics, Retail Management, Logistics, Merchandising, Customer Service, Procurement, Warehousing, Inventory Control, Operations, Business Operations, Forecasting, Cost Control, Planning
Beginner · Specialization · 3 - 6 Months