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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Mastering Data Analysis with Pandas: Learning Path Part 4

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Time Series Analysis and Forecasting, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Cleveland Clinic

    Machine Learning in Healthcare: Foundations and Applications

    Skills you'll gain: Machine Learning Methods, Machine Learning, Model Optimization, Machine Learning Algorithms, Healthcare Industry Knowledge, Health Informatics, Applied Machine Learning, Model Training, Health Care, Supervised Learning, Clinical Experience, Health Technology, Artificial Intelligence, Reinforcement Learning, Data-Driven Decision-Making, Data Science

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Erste Schritte in Instagram for Business

    Skills you'll gain: Instagram, Content Development and Management, Content Scheduling, Social Media Content, Content Strategy, Social Media, Social Media Management, Social Media Marketing, Facebook, Social Media Strategy, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • V

    Vanderbilt University

    From Data to Decisions: Getting Started with AI

    Skills you'll gain: Generative AI, Descriptive Analytics, Data Literacy, Data-Driven Decision-Making, Data Analysis, Exploratory Data Analysis, Descriptive Statistics, Predictive Analytics, Prompt Engineering, Analytical Skills, Statistical Analysis, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Data Engineering on AWS - The Complete Training

    Skills you'll gain: AWS Kinesis, Data Engineering, Amazon Redshift, Amazon Web Services, Apache Kafka, Cloud Computing Architecture, Data Lakes, Real Time Data, Amazon Elastic Compute Cloud, Data Management, Cloud Engineering, Cloud Management, Data Visualization Software, Amazon S3, Data Integration, Data Architecture, Data Migration, Performance Tuning, Serverless Computing, AWS Identity and Access Management (IAM)

    Intermediate · Specialization · 3 - 6 Months

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Estratégia competitiva

    Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, Market Opportunities, New Product Development, Market Analysis, Innovation, Coordination

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Big Data Processing Using Hadoop

    Skills you'll gain: Apache Hadoop, Big Data, Apache Hive, Apache Spark, NoSQL, Data Infrastructure, File Systems, Data Processing, Data Management, Analytics, Data Science, Databases, Data Integration, SQL, Query Languages, File I/O, Data Architecture, Data Manipulation, Distributed Computing, Performance Tuning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • P

    Packt

    Foundations of Data Analysis with Pandas and Python

    Skills you'll gain: Data Import/Export, Pandas (Python Package), Pivot Tables And Charts, Jupyter, Microsoft Excel, Data Analysis, Data Manipulation, Data Wrangling, Data Access, Programming Principles, Python Programming, Data Structures, Development Environment, Scripting, Package and Software Management, Software Installation, Object Oriented Programming (OOP)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Campaign Planning, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Customer Insights, Online Advertising, Advertising, Conversion Funnel Analysis, Digital Advertising, Performance marketing, Content Performance Analysis, Content Creation, Marketing Budgets, Video Production

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Engajamento, Conversão e o Consumidor

    Skills you'll gain: Marketing Analytics, Conversion Funnel Analysis, Sales Strategy, Data-Driven Marketing, Customer Analysis, Digital Analysis, Marketing Strategies, Data Visualization Software, Customer Engagement, Driving engagement, Sales, Consumer Behaviour, Market Analysis, Regression Analysis, Statistical Analysis, Target Market, Decision Tree Learning, Decision Making, Journey Mapping, Logistic Regression

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Covid-19 Death Medical Analysis & Visualization using Plotly

    Skills you'll gain: Plotly, Plot (Graphics), Data Visualization, Scientific Visualization, Datamaps, Interactive Data Visualization, Data Visualization Software, Scatter Plots, Python Programming, Exploratory Data Analysis, Data Import/Export, Data Analysis, Medical Science and Research, Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Get Started with Microsoft Forms

    Skills you'll gain: Surveys, Employee Surveys, User Feedback, Microsoft Office, Microsoft 365

    4.3
    Rating, 4.3 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Mastering Data Analysis with Pandas: Learning Path Part 4: Coursera
  • Machine Learning in Healthcare: Foundations and Applications: Cleveland Clinic
  • Erste Schritte in Instagram for Business: Coursera
  • From Data to Decisions: Getting Started with AI: Vanderbilt University
  • Data Engineering on AWS - The Complete Training: Packt
  • Estratégia competitiva : Ludwig-Maximilians-Universität München (LMU)
  • Big Data Processing Using Hadoop: Johns Hopkins University
  • Foundations of Data Analysis with Pandas and Python: Packt
  • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
  • Engajamento, Conversão e o Consumidor: Fundação Instituto de Administração

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