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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Brand Marketing, Diversity Marketing, Strategic Marketing, Marketing, Cultural Sensitivity, Marketing Management, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Strategic Planning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    127 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Pipelines and SQL for Product Analytics

    Skills you'll gain: Data Pipelines, SQL, Apache Airflow, Extract, Transform, Load, JSON, Pandas (Python Package), Data Manipulation, Data Warehousing, Database Design, Star Schema, Query Languages, Data Transformation, Performance Tuning, Real Time Data, Big Data, Data Validation, Performance Analysis, Data Quality, Verification And Validation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Hospitality & Healthcare Services Marketing

    Skills you'll gain: Hospitality Management, Hospitality and Food Services, Hospitality, Customer Service, Guest Relations, Customer experience strategy (CX), Customer Relationship Management, Service Design, Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Service Improvement, Hospital Experience, Marketing, Patient-centered Care

    4.7
    Rating, 4.7 out of 5 stars
    ·
    557 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Fundamentos del Marketing Deportivo

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Marketing digital para E-commerce

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, Digital Media Strategy, Marketing Strategies, Data-Driven Marketing, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing Tools, Analysis, Entrepreneurship, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    250 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Using Neuroscience to Improve Your Marketing

    Skills you'll gain: Marketing Psychology, Consumer Behaviour, Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Branding, Brand Awareness, Data-Driven Marketing, Brand Strategy, Decision Making, Product Strategy, Sensory Systems Analysis, Behavioral Economics, Business-To-Consumer, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI for Marketing and Sales

    Skills you'll gain: Prompt Engineering, Email Marketing, Prompt Engineering Tools, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    26 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Manage Agile Workflows with Product Roadmaps in Miro

    Skills you'll gain: Product Roadmaps, Workflow Management, Agile Methodology, Agile Project Management, Agile Product Development, Product Management, Product Planning, Technology Roadmaps, Performance Metric, Business Priorities, Collaborative Software, Product Strategy, Project Design, Team Management, Business Metrics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Marketing Research and Analytics

    Skills you'll gain: Market Research, Surveys, Survey Creation, Consumer Behaviour, Sampling (Statistics), Report Writing, Business Research, Research Methodologies, Research Design, Customer Analysis, Research Reports, Case Studies, Statistical Hypothesis Testing, Global Marketing, Marketing, Data Collection, Quantitative Research, Customer Insights, Competitive Analysis, Data Analysis

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Preparando o Marketing Digital

    Skills you'll gain: Marketing Strategies, Digital Brand Strategy, Customer Analysis, Customer experience strategy (CX), Marketing Planning, Target Market, Digital Marketing, Customer Insights, Content Strategy, Target Audience, Marketing Effectiveness, Brand Marketing, Persona Development, Brand Strategy, Agile Methodology, Journey Mapping, Storytelling, Consumer Behaviour, Conversion Funnel Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Inteligencia Artificial aplicada al Marketing

    Skills you'll gain: Canva (Software), No-Code Development, Google Gemini, Lead Generation, Content Scheduling, Content Creation, Gemini, Social Media Content, Email Automation, Email Marketing, Make.com, AI powered creativity, Digital Media Strategy, Generative AI, Digital Content, Data-Driven Marketing, Marketing Strategies, Digital Brand Strategy, Digital Marketing, Product Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Text Mining for Marketing

    Skills you'll gain: Text Mining, Customer Analysis, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Data-Driven Marketing, Marketing, Data Processing, Responsible AI, MarTech, Applied Machine Learning, Customer experience improvement, Brand Management, Data Capture, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign
  • Data Pipelines and SQL for Product Analytics: Coursera
  • International Hospitality & Healthcare Services Marketing: Yonsei University
  • Fundamentos del Marketing Deportivo: Real Madrid Graduate School Universidad Europea
  • Marketing digital para E-commerce: Universidad de Palermo
  • Using Neuroscience to Improve Your Marketing: Madecraft
  • AI for Marketing and Sales: SkillsBooster Academy
  • Manage Agile Workflows with Product Roadmaps in Miro: Coursera
  • Marketing Research and Analytics: EDUCBA
  • Preparando o Marketing Digital: Fundação Instituto de Administração

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Market (economics) (28)
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Social Media Marketing (9)
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