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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Jasper AI: Writing a Product Review Blog Post

    Skills you'll gain: Target Audience, Blogs, Copywriting, User Feedback, Writing, Prompt Engineering, Generative AI Agents, Content Creation, Product Knowledge, Editing, Digital Content

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Segment and Validate Your Live Marketing Data

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Target Audience, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Performance marketing, Data Validation, Real Time Data, Customer Insights, Trend Analysis, Data Quality, Anomaly Detection, Benchmarking

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Managing Data as a Product: Scalable Data Architectures

    Skills you'll gain: Data Architecture, Data Infrastructure, Distributed Computing, Data Modeling, Scalability, Data Management, Data Strategy, Microservices, Solution Architecture, Data Governance, Software Architecture, Semantic Web, Data Integration, Information Architecture, CI/CD, Software Design, Maintainability, Enterprise Architecture, Data Analysis, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    A

    Alex Genadinik

    Reddit Marketing To Boost Traffic And Sales

    Skills you'll gain: Social Media Marketing, Blogs, Product Promotion, Social Media, Advertising, Content Marketing, Target Audience, Lead Generation, Web Analytics and SEO, Drive Engagement, Community Development

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Tailwind CSS Practice Project: Build a Product Card

    Skills you'll gain: Cascading Style Sheets (CSS), Responsive Web Design, UI Components, Animations, Mockups, Front-End Web Development, Typography, Web Development

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Miro for Beginners: Create a Product Innovation Board

    Skills you'll gain: Collaborative Software, Brainstorming, Innovation, Design Thinking, Ideation, New Product Development, Product Development, Collaboration, Analysis, Project Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Create Your AI Marketing Plan

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Marketing Analytics, Marketing Automation, Budgeting, Customer Analysis, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs), Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    688 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Agile Product Owner Level 2 – Certification & Mock Exams

    Skills you'll gain: Backlogs, Product Strategy, Agile Product Development, Stakeholder Management, Business Modeling, Forecasting, Product Planning, Release Management, Product Roadmaps, Product Management, Agile Methodology, Sprint Planning, User Story, Customer Advocacy, Agile Project Management, Delegation Skills, Prioritization, Contract Management, Business Metrics

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Social Media Marketing Specialists

    Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Innovation, Marketing Automation, Social Media Campaigns, Prompt Engineering, Instagram, Customer Engagement, Advertising Campaigns, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

    Skills you'll gain: Prompt Engineering, Generative AI, Marketing, AI Personalization, ChatGPT, Strategic Marketing, Content Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Digital Marketing, Persona Development, Social Media Campaigns, Content Creation, Automation, Ethical Standards And Conduct, Analytics, Graphic and Visual Design, Creativity, Natural Language Processing, Personal Development

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Jasper AI: Writing a Product Review Blog Post: Coursera
  • Segment and Validate Your Live Marketing Data: Coursera
  • Managing Data as a Product: Scalable Data Architectures: Packt
  • Reddit Marketing To Boost Traffic And Sales: Alex Genadinik
  • Tailwind CSS Practice Project: Build a Product Card: Scrimba
  • Implementación del Marketing Mix Proyecto Capstone: IE Business School
  • Miro for Beginners: Create a Product Innovation Board: Coursera
  • Analyze and Create Your AI Marketing Plan: Coursera
  • Marketing estratégico: claves para competir con éxito: IESE Business School
  • Agile Product Owner Level 2 – Certification & Mock Exams: Packt

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Market (economics) (28)
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Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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