• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    A Beginner's Guide to Unlocking Content Marketing

    Skills you'll gain: Content Marketing, Content Strategy, Content Development and Management, Marketing Strategies, Competitive Analysis, Marketing Planning, Content Performance Analysis, Target Audience, Content Creation, Marketing, Content Optimization, Brand Marketing, Brand Strategy, Content Scheduling, Branding, Marketing Analytics, Key Performance Indicators (KPIs), Brand Management, Journey Mapping, Web Analytics and SEO

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Draft Measurable Marketing Goals with AI

    Skills you'll gain: Smart Goals, Marketing Effectiveness, Goal Setting, Campaign Planning, Marketing Planning, Marketing Strategies, Data-Driven Marketing, Key Performance Indicators (KPIs), Performance Measurement, Web Analytics, Accountability

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    المبيعات الواردة

    Skills you'll gain: Sales Presentation, Sales Presentations, Persona Development, General Sales Practices, Lead Generation, Prospecting and Qualification, Customer Acquisition Management, Sales Prospecting, Sales Strategy, Cold Calling, Sales Process, Target Audience, Phone Sales, Sales Enablement, Prioritization, Customer Engagement, Social Media Campaigns, Social Media Marketing, Communication Strategies, Personalized Service

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Data Visualization and Modeling in Python

    Skills you'll gain: Matplotlib, Plot (Graphics), Data Visualization, Predictive Modeling, Scientific Visualization, Pandas (Python Package), Data Visualization Software, Predictive Analytics, Statistical Visualization, Data Presentation, Data Manipulation, Data Wrangling, Regression Analysis, Data Analysis, Data Cleansing, Data Science, Applied Machine Learning, Machine Learning Algorithms, Model Evaluation, Statistical Inference

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Responsible Innovation and Trustworthy AI

    Skills you'll gain: Responsible AI, Data Ethics, AI Security, Regulatory Compliance, Artificial Intelligence, AI literacy, AI Integrations, Business Ethics, Risk Analysis, SAS (Software), Ethical Standards And Conduct, Human Centered Design, Accountability, Analytics, Diversity and Inclusion, Information Privacy, Data Governance, Data Security, Data Management, Model Deployment

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    حدث كايزن في شرائح جوجل

    Skills you'll gain: Process Improvement and Optimization, Process Optimization, Process Improvement, Kaizen Methodology, Root Cause Analysis, Waste Minimization, Customer experience improvement, Business Process Improvement, Business Process, Continuous Improvement Process, Performance Analysis, Performance Improvement, Employee Engagement, Performance Measurement, Presentations

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Computational Thinking with JavaScript 2: Model & Analyse

    Skills you'll gain: Plot (Graphics), Data Presentation, Data Literacy, Applied Machine Learning, Code Reusability, Analytical Skills, Data Preprocessing, Software Design Patterns, Data Import/Export, Javascript, Computer Programming, Software Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Agile & Scrum: Analyze, Apply & Deliver Excellence

    Skills you'll gain: Agile Product Development, Continuous Improvement Process, Project Estimation, Collaborative Software, Lean Methodologies

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Learn Tableau by Working on Exciting Dashboards

    Skills you'll gain: Data Presentation, Data Storytelling, Tableau Software, Dashboard, Interactive Data Visualization, Dashboard Creation, Data Visualization Software, Spreadsheet Software, Key Performance Indicators (KPIs), Trend Analysis, Portfolio Management, Performance Analysis, Investment Management, Financial Data

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Advanced Bayesian Methods and Applications

    Skills you'll gain: Bayesian Statistics, Data-Driven Decision-Making, Statistical Modeling, Predictive Analytics, Predictive Modeling, Applied Machine Learning, Markov Model, Statistical Methods, Data Science, Health Informatics, Statistical Inference, Statistical Machine Learning, Statistical Programming, Regression Analysis, Statistical Analysis, Machine Learning, Machine Learning Algorithms, Python Programming, Probability Distribution, Computational Thinking

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    الاستراتيجية التنافسية

    Skills you'll gain: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Competitive Intelligence, Product Strategy, Corporate Strategy, Strategic Partnership, Strategic Decision-Making, Market Opportunities, Market Analysis, Go To Market Strategy, Market Dynamics, New Product Development, Design and Product, Innovation, Coordination

    Mixed · Course · 1 - 3 Months

  • N

    Northeastern University

    Introduction to Enterprise Growth and Innovation

    Skills you'll gain: User Centered Design, Innovation, Market Opportunities, User Research, Target Market, Growth Strategies, Technology Strategies, Market Intelligence, Digital Transformation, New Product Development, Target Audience, New Business Development, Customer Analysis, Business Strategies, Health Technology, Company, Product, and Service Knowledge, Business Modeling, Critical Thinking

    Beginner · Course · 1 - 4 Weeks

1…364365366…540

In summary, here are 10 of our most popular customer analytics courses

  • A Beginner's Guide to Unlocking Content Marketing: Madecraft
  • Draft Measurable Marketing Goals with AI: Coursera
  • المبيعات الواردة: HubSpot Academy
  • Data Visualization and Modeling in Python: Duke University
  • Responsible Innovation and Trustworthy AI: SAS
  • حدث كايزن في شرائح جوجل: Coursera
  • Computational Thinking with JavaScript 2: Model & Analyse: University of Glasgow
  • Master Agile & Scrum: Analyze, Apply & Deliver Excellence: EDUCBA
  • Learn Tableau by Working on Exciting Dashboards: Packt
  • Advanced Bayesian Methods and Applications: University of Pittsburgh

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok