Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Northeastern University
Skills you'll gain: Data Warehousing, Extract, Transform, Load, Data Integration, Data Modeling, Data Architecture, Star Schema, Data Governance, Database Design, Data Management, SQL, Relational Databases, Business Intelligence, Data Mining, Data Quality, Data Analysis, Systems Design
Mixed · Course · 1 - 3 Months

Case Western Reserve University
Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Analysis, Geospatial Information and Technology, Geographic Information Systems, Geospatial Mapping, Data Cleansing, Data Analysis, Statistical Modeling, Statistical Analysis, Oil and Gas, Statistical Reporting, Statistical Methods, Estimation, Simulation and Simulation Software, Data Integration
Intermediate · Course · 1 - 3 Months

Skills you'll gain: AWS SageMaker, AWS Identity and Access Management (IAM), Dashboard, Amazon Web Services, Interactive Data Visualization, Data Visualization Software, Amazon Redshift, Big Data, Cloud Security, Security Controls, Encryption, Applied Machine Learning, Amazon Elastic Compute Cloud, Amazon S3, Key Management
Advanced · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Model Deployment, Keras (Neural Network Library), Transfer Learning, Data Analysis, Data Preprocessing, Image Analysis, Deep Learning, Classification Algorithms, Applied Machine Learning, Computer Vision, Model Evaluation, Machine Learning, Performance Tuning
Intermediate · Course · 3 - 6 Months

Coursera
Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, User Accounts, Telecommuting, Teamwork, Graphic Design, Productivity, Content Marketing, Business Communication, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: TikTok, Content Strategy, Content Marketing, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Marketing Planning, Operational Efficiency, Scheduling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Google Cloud Platform, Generative AI, Marketing Analytics, Customer Insights, Analytics, Business Intelligence, AI Enablement, Predictive Analytics, Query Languages
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: MySQL, Oracle Databases, Database Management, Performance Tuning, Query Languages, Database Architecture and Administration, Relational Databases
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Cleansing, Exploratory Data Analysis, Data Preprocessing, Data Manipulation, Data Transformation, Data Quality, Data Analysis, Data Visualization, Google Cloud Platform, Data Management
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Social Media Content, Content Performance Analysis, Brand Awareness, Social Media Strategy, Brand Management, Performance Analysis, Instagram
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, User Experience Design, User Interface and User Experience (UI/UX) Design, Design Reviews, Professional Development, Design Thinking, Artificial Intelligence, Experience Design, Persona (User Experience), UI/UX Research, User Centered Design, Prompt Patterns, User Interface (UI), Design Research, Presentations, Wireframing, Prototyping, User Interface (UI) Design, User Story, Storyboarding
Advanced · Course · 1 - 3 Months