• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    Universitat Politècnica de València

    Introduction to SQL and relational databases

    Skills you'll gain: SQL, Database Management Systems, Data Integrity, Database Management, Relational Databases, Database Systems, Database Administration, Databases, Database Theory, Query Languages, Database Design, Secure Coding, Back-End Web Development, Web Applications, Application Security, Data Manipulation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Impulsa la productividad mediante la pila de tecnología

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Development, Salesforce, Sales Prospecting, Sales, Lead Generation, Sales Strategy, Business Software, Productivity Software, Social Media Marketing, Social Media, LinkedIn, Workflow Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Foundations & Strategy Basics

    Skills you'll gain: Marketing Effectiveness, Social Media, Social Media Marketing, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Social Media Strategy, Customer Analysis, Social Media Campaigns, Social Media Content, Campaign Planning, Marketing, Marketing Analytics, Digital Brand Strategy, Strategic Marketing, Product Promotion, Promotional Strategies, Digital Marketing, Consumer Behaviour, Facebook

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Practical Engineering Data Mining: Techniques and Uses

    Skills you'll gain: Data Mining, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Preprocessing, Data Cleansing, Data Transformation, Data-Driven Decision-Making, Predictive Analytics, Forecasting, Data Analysis, Classification Algorithms, Data Visualization Software, Unsupervised Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Créer des pipelines de flux de données sur Google Cloud

    Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Google Cloud Platform, Data Integration, Data Architecture, Data Processing, Extract, Transform, Load, Cloud-Based Integration, Big Data, Data Import/Export, Analytics, Data Storage, Data Collection

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Innovation in Government: Navigating the Age of AI

    Skills you'll gain: Innovation, AI Enablement, Artificial Intelligence, Initiative and Leadership, AI literacy, Business Transformation, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Irvine

    데이터 스토리텔링

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Data Literacy, Statistical Visualization, Tableau Software, Exploratory Data Analysis, Correlation Analysis, Storytelling, Data Ethics, Data Analysis, Advanced Analytics, Data Integrity

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize, Analyze, and Boost Marketing Performance

    Skills you'll gain: Dashboard, Dashboard Creation, Marketing Analytics, Data-Driven Marketing, Performance Analysis, Business Intelligence, Business Intelligence Software, Conversion Funnel Analysis, Performance Measurement, Marketing Effectiveness, Interactive Data Visualization, Campaign Management, Business Workflow Analysis, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Performance Improvement, Gap Analysis

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Using BigQuery and Cloud Logging to Analyze BigQuery Usage

    Skills you'll gain: Google Cloud Platform, Cloud Management, Data Integration, Cloud Computing, Cloud-Based Integration, Event Monitoring, Cloud Storage, Data Import/Export, Analytics

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    EDUCBA

    Apply Natural Language Processing Techniques in Python

    Skills you'll gain: Data Transformation, Unstructured Data, Feature Engineering, Predictive Analytics, Applied Machine Learning, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apache Spark with Scala: Master Data Building & Analysis

    Skills you'll gain: Apache Spark, Scala Programming, Apache Hadoop, Apache Maven, Big Data, Apache, Real Time Data, Data Processing, Scalability, Data Structures, Live Streaming, Data Transformation, Object Oriented Programming (OOP), Systems Integration

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidades Anáhuac

    Ciencia de Datos e IA : De los Fundamentos a la Práctica

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Cleansing, Time Series Analysis and Forecasting, Database Management, Artificial Neural Networks, SQL, Predictive Analytics, Databases, Model Training, Keras (Neural Network Library), Deep Learning, Applied Machine Learning, Data Quality, Tensorflow, Statistical Modeling, Data Modeling, Data Visualization Software, Forecasting, Convolutional Neural Networks

    3
    Rating, 3 out of 5 stars
    ·
    8 reviews

    Intermediate · Specialization · 1 - 3 Months

1…388389390…541

In summary, here are 10 of our most popular customer analytics courses

  • Introduction to SQL and relational databases: Universitat Politècnica de València
  • Impulsa la productividad mediante la pila de tecnología: Salesforce
  • Digital Marketing Foundations & Strategy Basics: EDUCBA
  • Practical Engineering Data Mining: Techniques and Uses: Northeastern University
  • Créer des pipelines de flux de données sur Google Cloud: Google Cloud
  • Innovation in Government: Navigating the Age of AI: University of Maryland, College Park
  • 데이터 스토리텔링: University of California, Irvine
  • Visualize, Analyze, and Boost Marketing Performance: Coursera
  • Using BigQuery and Cloud Logging to Analyze BigQuery Usage: Google Cloud
  • Apply Natural Language Processing Techniques in Python: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok