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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Digital Marketing Operations & Analytics

    Skills you'll gain: Content Performance Analysis, Dashboard, Conversion Funnel Analysis, Surveys, Content Scheduling, Newsletters, Search Engine Optimization, Marketing Budgets, Email Automation, Data-Driven Marketing, Marketing Analytics, Marketing Automation, Web Analytics, Email Marketing, Content Marketing, Performance Reporting, Google Analytics, Collaborative Software, Social Media Management, Lead Generation

    Beginner · Specialization · 3 - 6 Months

  • T

    The Expert Academy

    Enterprise Account Strategy And Growth

    Skills you'll gain: Service Recovery, Account Management, Account Strategy, Customer experience strategy (CX), Customer experience improvement, Rapport Building, Journey Mapping, Sales Strategy, Loyalty Programs, Customer Relationship Building, Customer Insights, Customer Retention, Emotional Intelligence, Relationship Management, Customer Service, Customer Success Management, Communication Strategies, Stakeholder Management, Data Analysis, Strategic Planning

    Intermediate · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    Strategy: Governance, Business Models and the Future

    Skills you'll gain: Risk Management, Risk Analysis, Risk Management Framework, Business Risk Management, Project Risk Management, Revenue Management, Facility Management, Data Ethics, Business Strategies, Sustainable Business, Sustainable Systems, Governance, Business Modeling, Organizational Strategy, Data Strategy, Regulatory Compliance, Stakeholder Management, Real Estate, Governance Risk Management and Compliance, Hospitality Management

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Program Management: Framework, Strategy, and Planning

    Skills you'll gain: Program Management, Program Implementation, Organizational Strategy, Project Portfolio Management, Risk Management, Project Management Life Cycle, Project Management, Benefits Administration, Plan Execution, Strategic Planning, Risk Mitigation, Risk Analysis, Program Development, Portfolio Management, Project Closure

    ★ 4.7 (48) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Search Engine Optimization and Content Strategy

    Skills you'll gain: Keyword Research, Data-Driven Marketing, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Search Engine Marketing, Digital Marketing Campaigns, Content Optimization, Research, Content Creation, Conversion Funnel Analysis, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Salesforce Marketing Cloud Integration Essentials

    Skills you'll gain: Postman API Platform, Personalized Campaigns, API Testing, Marketing Automation, Content Management Systems, Application Programming Interface (API), Drupal, Restful API, Data Mapping, Workflow Management, Data Integration, Security Controls, Compliance Management, Data Security

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing Strategies, Social Media Analytics, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Text Mining, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    ★ 4.5 (201) · Intermediate · Course · 1 - 4 Weeks

  • E

    Emory University

    Marketing Analytics Capstone Project

    Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Model Evaluation, Data-Driven Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Analytical Skills, Business Analytics, Regression Analysis, Statistical Modeling, Model Training, Data Analysis, Data Preprocessing, Descriptive Statistics

    ★ 4.4 (30) · Mixed · Course · 1 - 3 Months

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Digital Marketing

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Agile Methodology, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Graduate Certificate · 6 - 12 Months

  • C

    Coursera

    Portfolio, Interview, and Job Strategy

    Skills you'll gain: Interviewing Skills, LinkedIn, Portfolio Management, Dashboard, Responsible AI, Jira (Software), Project Management Software, Automation, Agile Methodology, Issue Tracking, Agile Project Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Digital Marketing 2

    Skills you'll gain: Data-Driven Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Digital Marketing, Digital Marketing Tools, Search Engine Marketing, Paid media, Digital Marketing Campaigns, Web Analytics, Online Advertising, Advanced Analytics, A/B Testing, Apache Hadoop, Applied Machine Learning, Machine Learning Methods, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Business Strategy in Practice (Project-centered Course)

    Skills you'll gain: Peer Review, Organizational Strategy, Strategic Thinking, Business Research, Milestones (Project Management), Project Management, Executive Presence, Business Strategy, Verbal Strategic Communication, Research Reports, Business Analysis, Strategic Decision-Making, Business Communication, Analysis, Report Writing, Business Writing, Decision Making, Constructive Feedback

    ★ 4.7 (216) · Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Digital Marketing Operations & Analytics: Coursera
  • Enterprise Account Strategy And Growth: The Expert Academy
  • Strategy: Governance, Business Models and the Future: Real Madrid Graduate School Universidad Europea
  • Program Management: Framework, Strategy, and Planning: SkillUp
  • Search Engine Optimization and Content Strategy: Coursera
  • Salesforce Marketing Cloud Integration Essentials: Coursera
  • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
  • Marketing Analytics Capstone Project: Emory University
  • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
  • Portfolio, Interview, and Job Strategy: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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