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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing

    Skills you'll gain: Data-Driven Marketing, Digital Brand Strategy, Digital Marketing Campaigns, Customer Engagement, Journey Mapping, Digital Marketing Tools, Direct Marketing, Driving engagement, Marketing Strategy and Techniques, Online Advertising, Digital Advertising, MarTech, Data Architecture, Strategic Marketing, Social Media Marketing, Consumer Behaviour, Customer Insights, Emerging Technologies, Experimentation, Data Visualization

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Gemini for Beginners: Develop a Social Media Marketing Plan

    Skills you'll gain: Timelines, Google Gemini, Calendar Management, Project Schedules, Scheduling, Google Sheets, Spreadsheet Software, Content Scheduling, Social Media Management, Social Media Marketing, Brainstorming

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Introducción al Marketing de Redes Sociales con Visme

    Skills you'll gain: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Digital Marketing Masterclass: A-Z Marketing Strategy - 2026

    Skills you'll gain: Market Research, Marketing Planning, Marketing Strategies, Meta Ads Manager, Blogs, Marketing, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Shared Media, Paid media, Marketing Channel, Google Ads, Content Creation, Social Media Management, Web Presence

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Facebook, Instagram, and Snapchat Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Marketing, Social Media Management, Facebook, Instagram, Content Performance Analysis, Target Audience, Online Advertising, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Social Media Analytics, Digital Advertising, Brand Awareness, Target Market, Advertising, Performance Measurement, Performance Metric, Performance Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    88 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Twitter, LinkedIn, and YouTube Marketing

    Skills you'll gain: LinkedIn, Content Performance Analysis, Campaign Management, Social Media Campaigns, Social Media Marketing, Online Advertising, Social Media, Digital Advertising, Social Media Content, Marketing, B2B Sales, Social Media Management, Professional Networking, Digital Marketing Campaigns, Advertising Campaigns, Social Media Strategy, Business Marketing, Marketing Analytics, Video Production, Social Media Analytics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media Analytics and Sentiment Insights

    Skills you'll gain: Content Scheduling, Social Media Marketing, Social Media Analytics, Content Performance Analysis, Social Media Management, Social Media Campaigns, Social Media Content, Digital Media Strategy, Social Media Strategy, Customer Engagement, Digital Marketing, Content Optimization, Performance Analysis, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Relationship Management, Web Analytics, Marketing Communications, Analytics, Market Data

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    The Sage Handbook of Social Media Marketing

    Skills you'll gain: Social Media Strategy, Consumer Behaviour, Social Media Marketing, Digital Media Strategy, Social Media, Global Marketing, Paid media, Social Media Management, Social Media Analytics, Big Data, Social Media Campaigns, Social Media Content, Service Recovery, Marketing, Social Network Analysis, Marketing Communications, Market Research, Business-To-Consumer, Marketing Management, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Social Media Marketing Capstone

    Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Campaign Management, Digital Marketing Campaigns, Oral Expression, Digital Marketing, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    744 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Social Media Marketing and Brand Advocacy

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Content, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Data-Driven Marketing, Social Media Analytics, Campaign Management, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Planning, Marketing, Strategic Marketing, UI/UX Strategy, Brand Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Online Marketing: Social Media, Ads & E-commerce Certificate

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Content Scheduling, Social Media Campaigns, Content Creation, Data-Driven Marketing, Customer Retention, Meta Ads Manager, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, Driving engagement, Keyword Research, Brand Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    42 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce: Social Media Ads for Sales Success

    Skills you'll gain: Meta Ads Manager, Campaign Planning, Data-Driven Marketing, Conversion Funnel Analysis, Performance marketing, Marketing Analytics, Marketing Budgets, Target Market, Google Ads, Web Analytics, Google Analytics, E-Commerce, Budget Management, Content Creation, Account Management, Video Production, Apple iOS

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular social media marketing courses

  • Digital Marketing: University of Illinois Urbana-Champaign
  • Gemini for Beginners: Develop a Social Media Marketing Plan: Coursera
  • Introducción al Marketing de Redes Sociales con Visme: Coursera
  • Digital Marketing Masterclass: A-Z Marketing Strategy - 2026: Alex Genadinik
  • Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
  • Twitter, LinkedIn, and YouTube Marketing: Digital Marketing Institute
  • Social Media Analytics and Sentiment Insights: Coursera
  • The Sage Handbook of Social Media Marketing: Sage Publications
  • Meta Social Media Marketing Capstone: Meta
  • Social Media Marketing and Brand Advocacy: Simplilearn

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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