Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: LinkedIn, Data Analysis, Data Processing, Spreadsheet Software, Case Studies, Google Analytics, Google Sheets, Analysis, Analytics, Analytical Skills, Interviewing Skills, Data Storytelling, Data Visualization Software, Business Analytics, Artificial Intelligence, Data-Driven Decision-Making, Portfolio Management, Research Reports, Data Cleansing, Data Visualization
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Governance, Data Storage Technologies, Analytics, Business Analytics, Data Storage, Big Data, Databases, Business Intelligence, Data Analysis, Relational Databases, Data Quality, SQL, Organizational Structure, Cloud Computing
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Predictive Analytics, Simulations, Exploratory Data Analysis, Experimentation, Research Design, Business Analytics, Operations Research, Project Design, Customer Analysis, A/B Testing, Data Mining, Business Analysis, Analytical Skills, Ideation, Advanced Analytics, Applied Machine Learning, Design Thinking, Process Mapping, Problem Solving, Critical Thinking
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Advanced Analytics, Statistical Analysis, Correlation Analysis, Analytical Skills, Business Analytics, Supervised Learning, Statistical Modeling, Scikit Learn (Machine Learning Library), Variance Analysis, Predictive Modeling, Probability & Statistics, Exploratory Data Analysis, Machine Learning, Python Programming
Advanced · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Data Visualization, Regulatory Compliance
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Tableau Software, Presentations, Data Visualization Software, Dashboard, Data Analysis, Web Content Accessibility Guidelines, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Big Data, Machine Learning Algorithms, NoSQL, Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Apache Hadoop, Exploratory Data Analysis, Apache Kafka, Apache Spark, Generative AI, Data Cleansing, Analytics, Real Time Data, Apache Cassandra, Artificial Neural Networks, Keras (Neural Network Library), PyTorch (Machine Learning Library), Machine Learning
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Simplilearn
Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Storage, Data Quality, Data Management, Data Collection, SQL, Data Import/Export, Metadata Management, Unstructured Data
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Database Design, Relational Databases, Database Application, Database Management, Database Systems, Big Data, Machine Learning Algorithms, Databases, NoSQL, SQL, MySQL, Statistical Analysis, Data Visualization, Database Theory, Data Analysis, Apache Hadoop, Exploratory Data Analysis, Transaction Processing, Apache Kafka, Stored Procedure
Build toward a degree
Intermediate · Specialization · 3 - 6 Months