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Web Analytics Courses

Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.


Popular Web Analytics Courses and Certifications


  • U

    University of Pennsylvania

    People Analytics

    Skills you'll gain: People Analytics, Human Resource Strategy, Human Resources Management and Planning, People Management, Human Resources, Workforce Planning, Talent Management, Organizational Effectiveness, Performance Metric, Workforce Management, Analytics, Performance Appraisal, Staff Management, Performance Measurement, Employee Performance Management, Data-Driven Decision-Making, Performance Analysis, Social Network Analysis, Performance Management, Collaboration

    ★ 4.6 (6.2K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Google Analytics for SEO Queries

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Content Optimization, Prioritization, Data Import/Export, Gap Analysis, Workflow Management, Data Integration, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • B

    Board Infinity

    Google Analytics: Quick Wins and Hacks for Marketers

    Skills you'll gain: Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Web Analytics, Data-Driven Marketing, Digital Analysis, Content Performance Analysis, Customer Analysis, Content Optimization, Campaign Management, Target Audience, Customer Insights, A/B Testing, Dashboard Creation, Performance Metric, Content Strategy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • A

    Amazon Web Services

    Fundamentals of Analytics on AWS

    Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Data Storage Technologies, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Data Storage, Amazon Web Services, Machine Learning

    ★ 4.5 (66) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • G

    Google

    Foundations: Data, Data, Everywhere

    Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Data Literacy, Spreadsheet Software, Analytical Skills, Tableau Software, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL, Query Languages

    ★ 4.8 (122K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    GA Goal Tracking & Setup

    Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Digital Marketing Campaigns, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, System Testing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Analyze Web Metrics for Marketing Mastery

    Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Analytics, Content Performance Analysis, Digital Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Performance Metric, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • G

    Google Cloud

    Analyzing and Visualizing Data in Looker

    Skills you'll gain: Looker (Software), Dashboard Creation, Dashboard, Data Visualization Software, Pivot Tables And Charts, Data Analysis, Data Sharing, Data Visualization, Data Presentation, Data Manipulation, Data Import/Export, Content Management

    ★ 4.7 (372) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • G

    Google

    Google Data Analytics Capstone: Complete a Case Study

    Skills you'll gain: LinkedIn, Data Analysis, Data Processing, Spreadsheet Software, Case Studies, Analysis, Analytics, Analytical Skills, Interviewing Skills, AI Enablement, Data Visualization Software, Artificial Intelligence, Portfolio Management, Data Cleansing, Data Visualization, Web Presence, Presentations

    ★ 4.8 (20K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Virginia

    Product Analytics and AI

    Skills you'll gain: Agile Product Development, Product Improvement, Customer Analysis, Analytics, Analytical Skills, Demand Planning, Usability Testing, Product Management, Customer Insights, AI Product Strategy, A/B Testing, Product Development, Agile Methodology, User Experience, Customer Demand Planning, Advanced Analytics, Data-Driven Decision-Making, Customer experience improvement, Agile Software Development, Software Development

    ★ 4.7 (505) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    Illinois Tech

    Social Media Marketing Analytics

    Skills you'll gain: Web Analytics, Paid media, Digital Marketing, Email Marketing, Social Media Analytics, Digital Media Strategy, Digital Marketing Campaigns, Digital Marketing Tools, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Social Media Marketing, Marketing Effectiveness, Earned Media, Social Media Campaigns, Social Media, Media Strategy, Content Performance Analysis, Analytics, Owned Media

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Data-Driven Marketing, Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Advanced Analytics, Business Analytics, Analytics, Predictive Modeling, Customer Data Management, Consumer Behaviour, Data Collection, Model Optimization, Revenue Management, Regression Analysis, Business Marketing, Correlation Analysis

    ★ 4.6 (12K) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
1…456…655

In summary, here are 10 of our most popular web analytics courses

  • People Analytics: University of Pennsylvania
  • Google Analytics for SEO Queries: Coursera
  • Google Analytics: Quick Wins and Hacks for Marketers: Board Infinity
  • Fundamentals of Analytics on AWS: Amazon Web Services
  • Foundations: Data, Data, Everywhere: Google
  • GA Goal Tracking & Setup: Coursera
  • Analyze Web Metrics for Marketing Mastery: Coursera
  • Analyzing and Visualizing Data in Looker: Google Cloud
  • Google Data Analytics Capstone: Complete a Case Study: Google
  • Product Analytics and AI: University of Virginia

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