Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Tecnológico de Monterrey
Skills you'll gain: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Cultural Sensitivity, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Demography
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Consumer Behaviour, Marketing Effectiveness, Customer Insights, Digital Marketing, Sales Process, Content Strategy, Brand Awareness
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Teradata SQL, SQL, Stored Procedure, Transaction Processing, Query Languages, Performance Tuning, Database Management, Data Manipulation, Data Architecture, Data Security, Extract, Transform, Load, Database Architecture and Administration, Data Transformation, Data Storage, Relational Databases, Solution Design, Database Management Systems, Data Import/Export, Database Design, System Implementation
Intermediate · Specialization · 1 - 3 Months

Automation Anywhere
Skills you'll gain: Robotic Process Automation, Business Process Automation, Return On Investment, Automation, Process Design, Feasibility Studies, Role-Based Access Control (RBAC), Dashboard, Unstructured Data, User Accounts, Analytics, Project Design, Artificial Intelligence, Development Testing, Operational Analysis, Extensible Markup Language (XML), Business Intelligence, Workflow Management, Business Process Modeling, Business Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Creation, Instagram, Branding, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, AI Product Strategy, Marketing Automation, ChatGPT
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, New Business Development, Case Studies, Legal Research
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Structures, Time Series Analysis and Forecasting, Pandas (Python Package), Unsupervised Learning, Data Analysis, Data Manipulation, Descriptive Statistics, Data Processing, Data Cleansing, Programming Principles, Data Visualization, Python Programming, Algorithms
Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Calendar Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Event Marketing, Relationship Management, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance
Beginner · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: SAS (Software), Business Analytics, Dashboard, Data-Driven Decision-Making, Analytical Skills, Business Intelligence, Data Analysis, Forecasting, Trend Analysis, Histogram, Business Ethics, Correlation Analysis, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Innovation, Sustainable Business
Mixed · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Machine Learning Methods, Statistical Machine Learning, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Analytics, Machine Learning, Data Analysis, Python Programming, Random Forest Algorithm
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Social Media, Content Creation, Graphic Design, Brand Awareness, Color Theory, Marketing
Beginner · Guided Project · Less Than 2 Hours