• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • C

    Coursera

    Graduate Admission Prediction with Pyspark ML

    Skills you'll gain: Data Cleansing, PySpark, Data Manipulation, Data Preprocessing, Data Processing, Apache Spark, Data Analysis, Applied Machine Learning, Predictive Modeling, Big Data, Machine Learning, Regression Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • V

    Voxy

    Intermediate English: Multichannel Communication

    Skills you'll gain: Business Correspondence, Verbal Communication Skills, Business Communication, English Language, Business Writing, Oral Expression, Telephone Skills, Writing, Interpersonal Communications, Communication, Social Media Content, Social Media, Language Competency, Media and Communications, Language Learning, Vocabulary, Grammar

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Sustainability Leadership Development

    Skills you'll gain: Sustainable Development, Sustainable Systems, Culture Transformation, Sustainable Business, Leadership Development, Strategic Leadership, Corporate Sustainability, Organizational Change, Leadership, Professional Development, Environmental Issue, Organizational Leadership, Change Management, Initiative and Leadership, Thought Leadership, Visionary, Systems Thinking, Problem Solving, Self-Awareness, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crea un perfil de negocios en Twitter

    Skills you'll gain: Social Media Content, Trend Analysis, Social Media, Social Media Management, Web Presence, Social Media Strategy, Account Management, User Accounts, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Track & Digital Marketing Channels

    Skills you'll gain: Campaign Management, Marketing Channel, Data-Driven Marketing, Digital Advertising, Digital Marketing Campaigns, Marketing Effectiveness, Digital Marketing, Online Advertising, Marketing Analytics, Web Analytics, Cross-Channel Marketing, Performance Metric, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Master Data Analysis with Pandas: Learning Path 1 (Enhanced)

    Skills you'll gain: Pandas (Python Package), Data Manipulation, Data Analysis, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Job Ready
    Job Ready
    O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Diplomacy, Surveys, Intelligence Collection and Analysis, Survey Creation, Risk Mitigation, Quantitative Research, R (Software), Environmental Laws, Political Sciences, Economic Development, International Relations, Cybersecurity, Policy Development, Climate Change Adaptation, Socioeconomics, Policty Analysis, Research, and Development, Public Safety and National Security, Social Studies, Ancient History, Security Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • K

    Khalifa University

    AI for Executives

    Skills you'll gain: Data Strategy, Customer Relationship Management (CRM) Software, Data Management, AI Personalization, Sales Enablement, Model Deployment, Feature Engineering, Data Governance, Responsible AI, Model Evaluation, AI Integrations, Data Preprocessing, Customer Analysis, Transfer Learning, Customer Data Management, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Reinforcement Learning, Natural Language Processing

    3.7
    Rating, 3.7 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Qlik Sense for Beginners: Analyze and Visualize Data

    Skills you'll gain: Data Storytelling, Data Presentation, Customer Analysis, Data Integration, Data Visualization, Data Analysis, Customer Insights, Data-Driven Decision-Making, Data Analysis Software, Exploratory Data Analysis, Customer Retention, Analytics, Data Visualization Software

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Models & Frameworks to Support Sales Planning

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Selling Techniques, Sales Support, General Sales Practices, Account Management, Communication, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Developing Effective Sports Marketing Strategies

    Skills you'll gain: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Generalized Linear Models and Nonparametric Regression

    Skills you'll gain: Statistical Modeling, R Programming, Statistical Analysis, Statistical Programming, Data Analysis, R (Software), Data Science, Data Ethics, Statistical Software, Statistical Methods, Regression Analysis, Predictive Modeling, Machine Learning, Logistic Regression, Probability & Statistics, Statistical Inference, Model Evaluation, Probability Distribution, Linear Algebra, Calculus

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

1…404405406…691

In summary, here are 10 of our most popular social media analytics courses

  • Graduate Admission Prediction with Pyspark ML: Coursera
  • Intermediate English: Multichannel Communication: Voxy
  • Sustainability Leadership Development: University of Michigan
  • Crea un perfil de negocios en Twitter: Coursera
  • Track & Digital Marketing Channels: Coursera
  • Master Data Analysis with Pandas: Learning Path 1 (Enhanced): Coursera
  • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
  • AI for Executives: Khalifa University
  • Qlik Sense for Beginners: Analyze and Visualize Data: Coursera
  • Models & Frameworks to Support Sales Planning : Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok