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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Small Business Marketing Using Facebook

    Skills you'll gain: Content Scheduling, Online Advertising, Facebook, Marketing Analytics, Content Performance Analysis, Advertising, Digital Advertising, Marketing Effectiveness, Social Media Content, Drive Engagement, Driving engagement, Content Development and Management, Social Media Marketing, Shared Media, Social Media Campaigns, Digital Publishing, Social Media, Target Audience, Social Media Management, Customer Engagement

    4.6 stars, 276 reviews, Mixed, Guided Project, Less Than 2 Hours

    ★ 4.6 (276) · Mixed · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • U

    University of Illinois Urbana-Champaign

    Marketing no mundo digital

    Skills you'll gain: Marketing, MarTech, Marketing Channel, Digital Marketing Tools, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Promotions and Campaigns, Product Development, Market Dynamics, Consumer Behaviour, New Product Development, E-Commerce, Innovation, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Email & Digital Marketing Strategy

    Skills you'll gain: Email Marketing, Advertising Campaigns, Email Automation, Marketing Automation, Web Presence, Target Audience, Campaign Planning, Digital Marketing, Campaign Management, Driving engagement, Search Engine Optimization, Customer Engagement, Direct Marketing, Social Media Marketing, Marketing Strategies, Marketing Strategy and Techniques, Web Analytics and SEO, Drive Engagement, Competitive Analysis, Digital Marketing Campaigns

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Analíticas y Métricas de Marketing

    Skills you'll gain: Web Analytics, Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Digital Analysis, Digital Marketing, Business Metrics, Data-Driven Marketing, Target Audience, Digital Marketing Tools, Analytics, Customer Analysis, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

    4.7 stars, 249 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (249) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Python for Data Analytics & Predictive Modeling

    Skills you'll gain: Model Evaluation, Sampling (Statistics), NumPy, Pandas (Python Package), Data Literacy, Feature Engineering, Statistical Visualization, Data Analysis, Predictive Modeling, Analytics, Regression Analysis, Predictive Analytics, Statistics, Analysis, Computational Thinking, Data Science, Business Intelligence, Applied Machine Learning, Data Quality, Machine Learning

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica de Chile

    Mejores Decisiones con Business Analytics

    Skills you'll gain: Descriptive Analytics, Data Mining, Business Analytics, Data Visualization, Data Presentation, Data Compilation, Predictive Analytics, Analytics, Data Synthesis, Business Intelligence, Forecasting, Advanced Analytics, Descriptive Statistics, Consolidation, Business Analysis, Predictive Modeling, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Business Strategy

    4.7 stars, 74 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (74) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Track & Digital Marketing Channels

    Skills you'll gain: Campaign Management, Marketing Channel, Data-Driven Marketing, Digital Advertising, Digital Marketing Campaigns, Digital Marketing, Marketing Analytics, Web Analytics, Cross-Channel Marketing, Performance Metric, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Marketing Teams

    Skills you'll gain: Collaborative Software, Marketing Operations, Ideation, Innovation, Decision Intelligence, Marketing Management, Team Management, Team Building, Project Management, Team Oriented, Team Collaboration, Internal Communications, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies

    4.8 stars, 8 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (8) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Wearable Technologies and Sports Analytics

    Skills you'll gain: Exercise Science, Injury Prevention, Athletic Training, Physiology, Analytics, Data Analysis, Advanced Analytics, Data-Driven Decision-Making, Medical Equipment and Technology, Applied Machine Learning, Vital Signs, Health Technology, Python Programming, Sensory Systems Analysis, Data Integration, Data Validation, Verification And Validation

    4.5 stars, 46 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (46) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing Strategies & Innovation

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Digital Marketing: Audience, Campaigns, and Metrics

    Skills you'll gain: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Marketing, Marketing Planning, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)

    4.6 stars, 8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (8K) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Marketing Operations, Marketing Management, Persona Development, Target Market, Target Audience, Consumer Behaviour, Customer Insights, Digital Transformation, Integrated Marketing Communications

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
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