• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Strategy and Game Theory for Management

    Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Culture Transformation, Complex Problem Solving, Problem Solving, Business Economics, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Economics, Competitive Analysis, Negotiation, Risk Management, Mergers & Acquisitions, Advertising, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    295 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Perform Cohort Analysis

    Skills you'll gain: Customer Retention, Customer Analysis, Brand Loyalty, Conversion Funnel Analysis, Customer Insights, Web Analytics, Google Analytics, Customer Success Management, Customer Engagement, Customer Acquisition Management, Trend Analysis, Marketing Effectiveness, Customer experience improvement, Business Metrics, Analysis, Performance Metric, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Strength of Materials Fundamentals

    Skills you'll gain: Structural Engineering, Structural Analysis, Mechanical Engineering, Mechanical Design, Engineering Analysis, Mechanics, Materials science, Engineering Calculations, Torque (Physics), Engineering, Failure Analysis, Numerical Analysis, Thermal Management, Engineering, Scientific, and Technical Instruments, Safety Assurance, Critical Thinking and Problem Solving, Problem Solving, Complex Problem Solving, Creative Problem-Solving

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Mortgage Loans, Property Law and Housing Finance

    Skills you'll gain: Mortgage Loans, General Lending, Lending and Underwriting, Consumer Lending, Loan Origination, Loans, Real Estate, Property and Real Estate, Loan Documentation, Credit Risk, Property Management, Real Estate Transactions, Legal Risk, Banking, Underwriting, Risk Management, Property Management Systems, Finance, Mediation, Environment

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Introdução à Análise Macroeconômica

    Skills you'll gain: Economics, Financial Policy, Financial Systems, Financial Market, International Finance, Business Economics, Tax, Economic Development, Fiscal Management, Investments, Policy Analysis, Market Dynamics, Analysis, Supply And Demand, Consumer Behaviour, Expectation Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    345 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Network Virtualization & SDN: Secure & Automate OpenFlow

    Skills you'll gain: Software-Defined Networking, Virtual Networking, Network Architecture, Role-Based Access Control (RBAC), Network Administration, Network Switches, Network Planning And Design, Network Security, Network Troubleshooting, Network Performance Management, Security Controls, IT Automation, Automation, Network Analysis, Event-Driven Programming, Cryptographic Protocols, Python Programming, IT Management, Pandas (Python Package)

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Linux Kernel Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    No-Code Websites: Learn with Projects

    Skills you'll gain: Email Automation, WordPress, Web Presence, AI Personalization, Event Management, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, AI powered creativity, Content Optimization, Blogs, Content Performance Analysis, Web Design, Web Development, Web Analytics, No-Code Development, Content Creation, Digital Publishing, Content Management, Brand Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7.6K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Responsible AI

    Skills you'll gain: Responsible AI, Incident Management, Governance, Incident Response, Data Governance, Compliance Management, Policy Development, Risk Management, Governance Risk Management and Compliance, Data Ethics, AI Security, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Data Quality, Data Analysis, Data-Driven Decision-Making, Digital Analysis, Data Collection, Search Engine Optimization

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Target Audience, Social Media Campaigns, Paid media, Social Media Strategy, Customer Analysis, Content Creation, Marketing Effectiveness, Persona Development, Marketing Analytics, Advertising Campaigns, Social Media Analytics, Instagram, Presentations, Digital Marketing, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    H

    Hugging Face

    Building AI Apps with Hugging Face Spaces and Gradio

    Skills you'll gain: Fine-tuning, Hugging Face, LLM Application, Model Deployment, Transfer Learning, UI Components, Real Time Data, Data Preprocessing, Model Evaluation, Application Design, Event-Driven Programming, Model Training, Cloud Deployment, Applied Machine Learning, AI Workflows, Large Language Modeling, Application Deployment, Data Processing, Application Programming Interface (API), User Interface (UI) Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    K

    KodeKloud

    Linux System Administration: Deployment and Security

    Skills you'll gain: Linux Administration, Linux, Linux Servers, Linux Commands, Scripting, Data Integrity

    Intermediate · Course · 1 - 4 Weeks

1…424344…141

In summary, here are 10 of our most popular consumer behavior courses

  • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
  • Perform Cohort Analysis: Coursera
  • Strength of Materials Fundamentals: EDUCBA
  • Mortgage Loans, Property Law and Housing Finance: EDUCBA
  • Introdução à Análise Macroeconômica: Universidade de São Paulo
  • Network Virtualization & SDN: Secure & Automate OpenFlow: Coursera
  • Linux Kernel Programming: Packt
  • No-Code Websites: Learn with Projects: Coursera
  • Responsible AI: Edureka
  • Meta Social Media Marketing: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok