• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    S

    Simplilearn

    Introduction to Linear Regression Training

    Skills you'll gain: Predictive Analytics, Regression Analysis, Predictive Modeling, Machine Learning, Forecasting, Machine Learning Algorithms, Case Studies, Algorithms

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo encontrar intereses de la audiencia con Meta Business

    Skills you'll gain: Target Audience, Campaign Management, Marketing Effectiveness, Meta Ads Manager, Advertising Campaigns, Customer Insights, Online Advertising, Customer Analysis, Content Creation, Target Market, Promotions and Campaigns, Facebook, Content Strategy, Data-Driven Marketing, Content Marketing, Data Import/Export, Social Media Analytics, Social Media, Social Media Marketing, Business Metrics

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    BigQuery Soccer Data Analytical Insight

    Skills you'll gain: Analytics, Query Languages, Data Analysis, Data Manipulation, SQL, Data Management

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Creating Permanent Tables and Access-Controlled Views in BigQuery

    Skills you'll gain: Data Manipulation, Data Access, Database Development, Data Warehousing, Data Store, Google Cloud Platform, Transaction Processing, Google Analytics, Role-Based Access Control (RBAC), SQL

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Search Engine Optimization (SEO) with AI

    Skills you'll gain: Agentic Workflows, Search Engine Optimization, Agentic systems, Web Analytics and SEO, AI Workflows, Content Optimization, Generative AI Agents, Cross-Functional Team Leadership, Keyword Research, Prompt Engineering, Semantic Web, Prompt Patterns, ChatGPT, LLM Application, Content Strategy, Artificial Intelligence, Marketing Automation, Generative AI, Predictive Analytics, Business Strategy

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    الاقتصاد الجزئي: قوة الأسواق | Microeconomics

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Market Analysis, Public Policies, Consumer Behaviour, Demand Planning, Cost Benefit Analysis, Policy Analysis, Research, and Development, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Write Blog Posts With Outranking: Rank Articles With AI

    Skills you'll gain: Content Optimization, Search Engine Optimization, Blogs, Keyword Research, Content Creation, Content Strategy, Content Performance Analysis, AI Enablement, Editing, AI Integrations, Generative AI, Technology Strategies, Writing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Erstelle Social Media Anzeigen in Canva

    Skills you'll gain: Canva (Software), Social Media Content, Graphical Tools, Social Media, Collaborative Software, Social Media Marketing, Social Media Strategy, Graphic and Visual Design Software, Video Editing, Instagram, Graphic and Visual Design, Graphic Design, Content Creation, Animations, Design, Brand Awareness

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Using R for Geostatistical Geospatial Modeling

    Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Analysis, Spatial Data Analysis, Descriptive Statistics, Box Plots, Geospatial Mapping, Statistical Modeling, Geospatial Information and Technology, R Programming, Plot (Graphics), Rmarkdown, Data Analysis, Data Cleansing, Statistical Methods, R (Software), Statistical Programming, Data Preprocessing, Simulations, Package and Software Management

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - Español

    Skills you'll gain: Metadata Management, Data Pipelines, Google Cloud Platform, Extract, Transform, Load, Cloud Storage, Data Infrastructure, Data Processing, Data Import/Export, Data Migration, Apache Airflow, PySpark, Data Storage, Data Lakes, Data Integration, Big Data, Data Management, Data Transformation, Serverless Computing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Staff Morale: Analyze and Create Engagement

    Skills you'll gain: Employee Engagement, Performance Metric, Staff Management, Driving engagement, Education Software and Technology, People Analytics, Key Performance Indicators (KPIs), Employee Relations, Program Evaluation, Program Management, Organizational Leadership, Change Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Master Advanced Google Ads Optimization Strategies

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Keyword Research, Online Advertising, Target Audience, Digital Advertising, Paid media, Conversion Funnel Analysis, Performance marketing, Campaign Planning, Campaign Management, Advertising Campaigns, Budget Management, Data-Driven Marketing, Forecasting, Bidding, Automation

    Beginner · Course · 1 - 4 Weeks

1…425426427…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok