Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Data Cleansing, Exploratory Data Analysis, Data Wrangling, Data Preprocessing, Data Manipulation, Data Quality, Data Analysis, Google Cloud Platform, Data Management
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Analytics, Query Languages, Data Analysis, Data Manipulation, SQL, Data Management
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Meta Ads Manager, Online Advertising, Contextual Advertising, Social Media Marketing, Target Audience, Web Analytics
Beginner · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: HubSpot CRM, Data Visualization, Data-Driven Decision-Making, Customer Relationship Management (CRM) Software, Dashboard, Business Analytics, Customer Relationship Management, Business Reporting, Forecasting, Content Performance Analysis, Key Performance Indicators (KPIs), Sales, Sales Management, Sales Process, Customer Engagement, Performance Reporting, Customer Insights, Goal Setting, Customer Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Financial Market, Risk Mitigation, Cash Management, Financial Systems, Market Liquidity, Risk Management, Securities (Finance), Cash Flows, International Finance, Banking, Investment Banking, Financial Policy, Bidding, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Market Research, User Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Advertising Campaigns, Online Advertising, Digital Advertising, Content Performance Analysis, Customer Insights, Social Media Campaigns, Advertising, Social Media Analytics, Data-Driven Marketing, Performance Reporting, Report Writing, Marketing Analytics, Digital Marketing, Marketing Management
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Financial Modeling, Business Planning, Operations Management, Market Opportunities, Strategic Thinking, Business Strategy, Go To Market Strategy, Production Planning, Marketing Planning, Risk Analysis, Business Communication, Business Analysis, Marketing Communications, Financial Analysis, Cash Flow Forecasting, Oral Expression, New Product Development, Sales Presentation, Verbal Communication Skills
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Customer Retention, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Engagement, Customer Relationship Management, Customer Relationship Building, Customer Analysis, Target Audience, HubSpot CRM, Marketing Automation, Customer Insights, Email Marketing, Email Automation
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Storytelling, Data Presentation, Technical Communication, People Analytics, Presentations, Report Writing, Stakeholder Communications, Oral Expression, Strategic Communication, Anthropic Claude, Target Audience, Prompt Engineering Tools, Communication, ChatGPT, Business Communication, Concision, Verification And Validation, Analysis, Business Writing, Business Continuity Planning
Beginner · Course · 1 - 4 Weeks

Institut Mines-Télécom
Skills you'll gain: Image Analysis, Computer Vision, Image Quality, Data Processing, Digital Signal Processing, Systems Of Measurement, Data Analysis, Computer Programming, Medical Imaging, Python Programming, Mathematical Modeling, Histogram, Algorithms, Machine Learning Algorithms, Applied Mathematics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Model Training, Model Evaluation, Machine Learning Software, Workflow Management, Predictive Modeling, Governance Risk Management and Compliance, SAS (Software), Text Mining, R Programming, Performance Analysis, Scheduling
Intermediate · Course · 1 - 4 Weeks