Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.

Arizona State University
Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, English Language, Business Communication, Marketing Materials, Business Planning, Negotiation, Selling Techniques, Management Reporting, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Promotional Strategies, Procurement, Marketing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Large Language Modeling, LLM Application, Responsible AI, Vibe coding, Generative AI, AI Personalization, ChatGPT, Mobile Development, Agentic systems, Anthropic Claude, Data Ethics, Apple iOS, AI Product Strategy, Software Development, Machine Learning Methods, DevSecOps, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML)
Advanced · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, Generative AI, Commercialization, Product Management, ChatGPT, Google Gemini, Product Lifecycle Management, Stakeholder Communications, LLM Application, Artificial Intelligence, Customer experience improvement, Team Building, Return On Investment, Product Development, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Creativity, Responsible AI
Intermediate · Specialization · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Business Writing, Goal Setting, Negotiation, Time Management, Business Planning, Project Controls, Feasibility Studies, Editing, Entrepreneurship, Team Leadership, Business Correspondence, Financial Statement Analysis, Project Planning, Team Performance Management, Proofreading, Team Management, Peer Review, Teamwork, Project Management, Communication
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Intellectual Property, Adobe Express, Adobe Firefly, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Responsible AI, Natural Language Processing, Business Ethics, Social Impact
Beginner · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: File I/O, Java Programming, Software Design, Computer Programming, Software Engineering, Javascript, Encryption, Algorithms, AI Personalization, Software Development, Data Processing, Problem Solving, Data Preprocessing, Classification Algorithms, Integrated Development Environments, Program Development, Data Ethics, Debugging, Cascading Style Sheets (CSS), Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Automation, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Acquisition Management, Marketing Operations, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Management, Brand Management, Business Metrics, Data Capture, Data-Driven Decision-Making, Market Research
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Data-Driven Decision-Making, Marketing Analytics, Customer Analysis, Data Collection, Predictive Modeling, Descriptive Analytics, Business Analytics, Predictive Analytics, Analytics, Customer Insights, Regression Analysis, Customer Data Management, Market Research, Consumer Behaviour
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Responsible AI, Business Analysis, ChatGPT, Data-Driven Decision-Making, Data Analysis, AI Security, Business Analytics, Artificial Intelligence, Business Process Automation, Stakeholder Communications, Business Requirements, AI Workflows, Requirements Elicitation, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Machine Learning, Context Management
Beginner · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Financial Statement Analysis, Business Analytics, Customer Analysis, Data Collection, Human Capital, Predictive Modeling, Human Resource Strategy, Operations Research, Financial Analysis, Predictive Analytics, Analytics, Operational Efficiency, Financial Data, Operational Analysis, Peer Review, Human Resources
Beginner · Specialization · 3 - 6 Months
University of California, Irvine
Skills you'll gain: Business Writing, Negotiation, Work Breakdown Structure, Editing, Project Performance, Business Correspondence, Project Planning, Communication Planning, Proofreading, Change Control, Concision, Teamwork, Project Management, Planning, Strategic Leadership, Risk Management, Emotional Intelligence, Business Leadership, Relationship Building, Communication
Beginner · Specialization · 3 - 6 Months