• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • B

    Board Infinity

    Mastering Brand Awareness: Fundamentals to Advanced

    Skills you'll gain: Brand Marketing, Target Audience, Data-Driven Marketing, Marketing Psychology, Digital Advertising, Digital Media Strategy, Owned Media, Target Market, Digital Brand Strategy, Content Performance Analysis, Online Advertising, Paid media, Marketing Analytics, Digital Analysis, Social Media Campaigns, Persona Development, Customer Analysis, Marketing, Google Analytics, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for People and Talent Management

    Skills you'll gain: Employee Performance Management, Workforce Planning, Talent Management, Performance Management, AI Personalization, Human Resources Management and Planning, People Development, Human Resource Strategy, Workforce Development, HR Tech, Diversity Equity and Inclusion Initiatives, Human Resources, Diversity Programs, Diversity Training, People Analytics, Workforce Management, Employee Training, Innovation, Analytics, Adaptability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Wetland Science and Conservation

    Skills you'll gain: Stakeholder Engagement, Environmental Monitoring, Hydrology, Cultural Responsiveness, Community Outreach, Water Resource Management, Environmental Engineering and Restoration, Water Resources, Cultural Diversity, Diversity Awareness, Policty Analysis, Research, and Development, Land Management, Policy Analysis, Social Sciences, Cultural Sensitivity, Environment and Resource Management, Environmental Laws, Natural Resource Management, Water Quality, Climate Change Adaptation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Y

    Yale University

    South Asian Religions & Ecology

    Skills you'll gain: Environmental Issue, Sustainable Development, Environment and Resource Management, Cultural Sensitivity, Culture, Social Justice, Liberal Arts, Cultural Diversity, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • X

    Xbox

    Interaction Design and UX/UI Principles

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, Interaction Design, Figma (Design Software), Wireframing, User Interface (UI) Design, Usability, User Experience, User Experience Design, User Centered Design, Graphic and Visual Design, Web Design, User Flows, Prototyping, Design Elements And Principles, Graphic Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment Créer des Réponses Automatisées pour Facebook Ads

    Skills you'll gain: Meta Ads Manager, Advertising, Advertising Campaigns, Facebook, Marketing Automation, Campaign Planning, Marketing, Social Media, Social Media Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado System

    Exploring the Origins of Selfhood

    Skills you'll gain: Culture, Cultural Diversity, digital literacy, Intercultural Competence, Diversity Awareness, Liberal Arts, Human Development, World History, Psychology, Ethical Standards And Conduct, Social Sciences, Sociology

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Posicionamiento: La base del éxito en la estrategia de marketing

    Skills you'll gain: Target Market, Value Propositions, Product Marketing, Strategic Marketing, Marketing Planning, Marketing, Marketing Strategy and Techniques, Target Audience, Marketing Strategies, Market Analysis, Market Trend, Customer Insights, Market Dynamics, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    286 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Banco Interamericano de Desarrollo

    Liderazgo femenino: potencia habilidades e impulsa el cambio

    Skills you'll gain: Persuasive Communication, Communication, Public Speaking, Emotional Intelligence, Empowerment, Resilience, Personal Development, Professional Networking, Mentorship, Professional Development, Self-Awareness, Branding, Leadership Development, Self-Motivation, Assertiveness, Coaching, Leadership, Empathy, Shared Media, Relationship Building

    5
    Rating, 5 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Statistics and Data Analysis with Excel: Intermediate

    Skills you'll gain: Pivot Tables And Charts, Interactive Data Visualization, Data Visualization, Statistical Inference, Data Visualization Software, Data Presentation, Correlation Analysis, Microsoft Excel, Data Literacy, Spreadsheet Software, Probability & Statistics, Statistics, Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, Excel Formulas, Statistical Analysis, Sampling (Statistics), Statistical Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Interpretable machine learning applications: Part 5

    Skills you'll gain: Model Evaluation, Responsible AI, Exploratory Data Analysis, Histogram, Predictive Modeling, Data Visualization, Predictive Analytics, Data Preprocessing, Machine Learning, Policy Analysis, Statistical Methods, Data Science, Descriptive Statistics, Data Ethics, Economics, Policy, and Social Studies, Development Environment, Software Engineering

    4.6
    Rating, 4.6 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Understanding the Campaign Components

    Skills you'll gain: Campaign Planning, Communication Planning, Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Integrated Marketing Communications, Brand Strategy, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Paid media, Key Performance Indicators (KPIs), Research and Design, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

1…435436437…688

In summary, here are 10 of our most popular social media analytics courses

  • Mastering Brand Awareness: Fundamentals to Advanced: Board Infinity
  • GenAI for People and Talent Management: Coursera
  • Wetland Science and Conservation: University of Illinois Urbana-Champaign
  • South Asian Religions & Ecology: Yale University
  • Interaction Design and UX/UI Principles: Xbox
  • Comment Créer des Réponses Automatisées pour Facebook Ads: Coursera
  • Exploring the Origins of Selfhood: University of Colorado System
  • Posicionamiento: La base del éxito en la estrategia de marketing: IE Business School
  • Liderazgo femenino: potencia habilidades e impulsa el cambio: Banco Interamericano de Desarrollo
  • Statistics and Data Analysis with Excel: Intermediate: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok