• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Pivot Campaign Data

    Skills you'll gain: Email Marketing, Data-Driven Marketing, Gap Analysis, Marketing Analytics, Performance Analysis, Microsoft Excel, Campaign Management, Data-Driven Decision-Making, Performance Measurement, Variance Analysis, Performance Improvement, Data Analysis, Performance Reporting, Correlation Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer une présentation d’entreprise avec Piktochart

    Skills you'll gain: Presentations, Sales Presentation, User Accounts, Account Management, Productivity Software, Data Visualization, Business Communication, Data Storytelling, Content Creation, Entrepreneurship, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Mastering Python for Data Science

    Skills you'll gain: Data Science, Statistical Inference, Machine Learning Methods, Data Visualization, Pandas (Python Package), Probability & Statistics, Statistical Methods, Statistics, Regression Analysis, Applied Machine Learning, Apache Hadoop, Big Data, Machine Learning Algorithms, Data Mining, Data Analysis, Python Programming, Data Mapping, Object Oriented Programming (OOP), JavaScript Frameworks, HTML and CSS

    Intermediate · Course · 1 - 3 Months

  • L

    Logical Operations

    R Programming: Data Analysis and Modeling

    Skills you'll gain: R Programming, R (Software), Plot (Graphics), Data Visualization, Statistical Visualization, Statistical Modeling, Data Analysis, Data Science, Statistical Analysis, Data Import/Export, Statistical Machine Learning, Machine Learning Methods, Machine Learning, Decision Tree Learning, Machine Learning Algorithms, Regression Analysis, Data Structures, Computer Programming, Computer Programming Tools, Software Development

    Mixed · Course · 1 - 3 Months

  • D

    Dell

    Dell Technologies Establishing Your Sales Strategy

    Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Sales Development, Customer Relationship Building, Sales Strategy, Selling Techniques, Consultative Selling, Data Centers, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Eye Tracking the User Experience: From Design to Analysis

    Skills you'll gain: User Experience, UI/UX Research, User Experience Design, Usability Testing, Design Research, Data Visualization, Usability, User Research, Interactive Data Visualization, Data Presentation, Data Analysis, Qualitative Research, Quantitative Research

    Beginner · Course · 3 - 6 Months

  • G

    Google Cloud

    Caching and Datagroups with LookML

    Skills you'll gain: Looker (Software), Performance Tuning, Data Store, Query Languages, Data Management, Data Visualization Software, Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Connected Sheets: Qwik Start

    Skills you'll gain: Google Sheets, Pivot Tables And Charts, Spreadsheet Software, Big Data, Data Analysis, Excel Formulas, Data Import/Export, Data Visualization, Interactive Data Visualization, Network Analysis, SQL

    Beginner · Project · Less Than 2 Hours

  • U

    University of Pennsylvania

    비즈니스와 사회의 글로벌 트렌드

    Skills you'll gain: Demography, Social Studies, International Finance, International Relations, Political Sciences, Market Trend, Socioeconomics, Trend Analysis, Economics, Policy, and Social Studies, World History, Social Sciences, Global Marketing, Cultural Diversity, Economic Development, Sociology, Consumer Behaviour, Financial Systems, Economics, Business Economics, Market Opportunities

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Remplir les commandes sur Facebook

    Skills you'll gain: Facebook, Payment Processing, Payment Systems, Order Fulfillment, Order Processing, Product Knowledge, Direct Selling, E-Commerce, Product Promotion, Selling Techniques, Social Media, Marketing, General Sales Practices, Sales, Shipping and Receiving, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    Founder's Legacy

    Skills you'll gain: Management Training And Development, Team Management, Team Building, Team Performance Management, Staff Management, Personal Development, Sustainable Business, Fiscal Management, Leadership Development, Organizational Leadership, Business Strategy, Governance, Business Continuity, Entrepreneurship, Resilience, Business Leadership, Self-Awareness, Business Operations, Entrepreneurial Finance, Growth Strategies

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Fiverr Freelancing: Strategies To Become a Top-1% Freelancer

    Skills you'll gain: Customer Retention, Sales Strategy, Upselling, Client Services, General Sales Practices, Customer Acquisition Management, Revenue Management, Telecommuting, Growth Strategies, Promotional Strategies, Entrepreneurship, Search Engine Optimization, Subcontracting, Copywriting, Branding

    Mixed · Course · 1 - 3 Months

1…443444445…493

In summary, here are 10 of our most popular marketing analytics courses

  • Pivot Campaign Data: Coursera
  • Créer une présentation d’entreprise avec Piktochart: Coursera
  • Mastering Python for Data Science: Packt
  • R Programming: Data Analysis and Modeling: Logical Operations
  • Dell Technologies Establishing Your Sales Strategy: Dell
  • Eye Tracking the User Experience: From Design to Analysis: Packt
  • Caching and Datagroups with LookML: Google Cloud
  • Connected Sheets: Qwik Start: Google Cloud
  • 비즈니스와 사회의 글로벌 트렌드: University of Pennsylvania
  • Remplir les commandes sur Facebook: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok