• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    University of Michigan

    파이썬의 응용 소셜 네트워크 분석

    Skills you'll gain: Social Network Analysis, Network Analysis, Network Model, Graph Theory, Predictive Analytics, Python Programming, Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Agile Leadership for Distributed Teams

    Skills you'll gain: Collaborative Software, Agile Project Management, Team Leadership, Leadership Studies, Virtual Teams, Agile Methodology, Organizational Leadership, Drive Engagement, Telecommuting, Innovation, Team Management, Team Building, Team Performance Management, Communication, Communication Strategies, Employee Engagement, Change Management, Empowerment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Microsoft Power BI - The Complete Masterclass - 2026 EDITION

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Pivot Tables And Charts, Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Data Integration, Dashboard, Role-Based Access Control (RBAC), Data Import/Export, Relational Databases, Security Controls

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    What are GPTs and How can they work for my business?

    Skills you'll gain: ChatGPT, AI Enablement, AI Product Strategy, Market Research, Financial Forecasting, AI Personalization, Strategic Thinking, Market Analysis, Generative AI Agents, Market Intelligence, Supply Chain, LLM Application, Generative AI, Supply Chain Planning, Strategic Decision-Making, Supply Chain Management, Digital Transformation, Innovation, AI Integrations, Forecasting

    3.9
    Rating, 3.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    2026 Google Search Console: #1 SEO Tool To Track SEO

    Skills you'll gain: Web Analytics, Google Analytics, Frontend Performance, Content Performance Analysis, Performance Metric, Usability, Content Optimization, Digital Marketing Tools, User Experience, Debugging, Verification And Validation

    Mixed · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    مقاييس التسويق وربحية التسويق

    Skills you'll gain: Production Line, Marketing Effectiveness, Business Metrics, Performance Measurement, Profit and Loss (P&L) Management, Production Management, Marketing, Marketing Strategies, Marketing Analytics, Strategic Marketing, Return On Investment, Key Performance Indicators (KPIs), Benchmarking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • W

    Whizlabs

    Monitoring and Backup in Azure

    Skills you'll gain: Microsoft Azure, Virtual Networking, Cloud Services, System Monitoring, Infrastructure As A Service (IaaS), Network Monitoring, Cloud Engineering, Application Performance Management, Cloud Management, Network Troubleshooting, Cloud Infrastructure, Cloud Storage, Virtual Machines, Event Monitoring, Disaster Recovery, Continuous Monitoring, Data Storage, Query Languages

    4
    Rating, 4 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Exploratory Data Analysis for the Public Sector with ggplot

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Data Literacy, Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Statistical Analysis, Graphic and Visual Design, Histogram, Tidyverse (R Package), Public Administration, Statistical Programming, Trend Analysis

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Presenting The Estimate

    Skills you'll gain: Construction Estimating, Cost Estimation, Building Information Modeling, Project Estimation, Project Risk Management, Cost Management, Risk Management, Estimation, Oral Expression, Verbal Communication Skills, Risk Mitigation, Bidding, Architecture and Construction, Communication, Presentations, Contingency Planning, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Understanding the Value of Human-Centered Design

    Skills you'll gain: Human Centered Design, Stakeholder Engagement, Design Thinking, Design Research, Creativity, Ideation, Stakeholder Analysis, Cooperation, Data Collection, Storytelling, Collaboration, Innovation, Stakeholder Communications, Data Storytelling, User Research, Process Mapping, Communication, Needs Assessment, Diversity and Inclusion, Coordination

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    Salesforce Certified AI Associate Certification

    Skills you'll gain: Salesforce Development, Salesforce, Data Ethics, Artificial Intelligence, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, AI literacy, AI Security, Data Quality, AI Integrations, Customer Relationship Management (CRM) Software, Predictive Analytics, Data Management, Data Sharing, Data Capture, Personalized Service

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Search Engine Optimization and Content Strategy

    Skills you'll gain: Keyword Research, Data-Driven Marketing, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Search Engine Marketing, Digital Marketing Campaigns, Content Optimization, Research, Content Creation, Conversion Funnel Analysis, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics

    Intermediate · Specialization · 1 - 3 Months

1…450451452…690

In summary, here are 10 of our most popular social media analytics courses

  • 파이썬의 응용 소셜 네트워크 분석: University of Michigan
  • Agile Leadership for Distributed Teams: Coursera
  • Microsoft Power BI - The Complete Masterclass - 2026 EDITION: Packt
  • What are GPTs and How can they work for my business?: Coursera
  • 2026 Google Search Console: #1 SEO Tool To Track SEO: Alex Genadinik
  • مقاييس التسويق وربحية التسويق: Alfaisal University | KLD
  • Monitoring and Backup in Azure : Whizlabs
  • Exploratory Data Analysis for the Public Sector with ggplot: University of Michigan
  • Presenting The Estimate: University of California, Davis
  • Understanding the Value of Human-Centered Design: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok