• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    Universidades AnƔhuac

    Visualización de datos efectiva

    Skills you'll gain: Interactive Data Visualization, Data Storytelling, Data Presentation, Data Literacy, Data Visualization Software, Data Analysis, Graphic and Visual Design, Visual Storytelling, Diagram Design, Information Architecture, Interaction Design, Multimedia, Design Elements And Principles, User Experience Design, User Centered Design

    Beginner Ā· Course Ā· 1 - 3 Months

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Performance Management and Strategic Planning in Finance

    Skills you'll gain: Dashboard, Business Planning, Performance Measurement, Financial Management, Performance Metric, Business Strategies, Budgeting, Financial Forecasting, Performance Management, Strategic Leadership, Business Metrics, Strategic Planning, Forecasting, Market Analysis, Business Administration, Microsoft Excel, Strategic Decision-Making, Benchmarking, Innovation

    Intermediate Ā· Course Ā· 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • M

    Microsoft

    JavaScript Career Launch and Capstone

    Skills you'll gain: Full-Stack Web Development, Application Design, Software Design Documents, React.js, Web Applications, Web Design and Development, Package and Software Management, Web Development, Version Control, Software Documentation, Web Development Tools, Software Configuration Management, Program Development, JavaScript Frameworks, Web Content Accessibility Guidelines, Application Deployment, Frontend Performance, Software Architecture, Dashboard Creation, Cloud Deployment

    Intermediate Ā· Course Ā· 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    CrƩez une publicitƩ ciblƩe avec facebook audience insights

    Skills you'll gain: Facebook, Digital Advertising, Online Advertising, Content Performance Analysis, Advertising Campaigns, Target Audience, Social Media Marketing, Social Media Campaigns, Driving engagement, Social Media, Advertising, Drive Engagement, Customer Engagement

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • P

    Packt

    Processing and Analyzing Big Data in AWS

    Skills you'll gain: Amazon Redshift, AWS SageMaker, AWS Kinesis, Data Pipelines, Apache Spark, Amazon Web Services, Big Data, Apache Hive, Kibana, Data Warehousing, Data Processing, Model Deployment, Data Migration, Extract, Transform, Load, Real Time Data, Ad Hoc Analysis, Data Transformation, Cloud Computing, Machine Learning

    Intermediate Ā· Course Ā· 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Technical Analysis for Market Trend Trading

    Skills you'll gain: Technical Analysis, Market Trend, Trend Analysis, Financial Trading, Marketing Psychology, Financial Market, Market Analysis, Analysis, Consolidation

    Mixed Ā· Course Ā· 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Erstellen Sie eine Facebook Anzeige von Ihrer Seite

    Skills you'll gain: Meta Ads Manager, Facebook, Billing, Target Audience, Advertising Campaigns, Budget Management, Online Advertising, Advertising, Digital Advertising, Marketing, Social Media Marketing, Social Work

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    HR Fundamentals: The Building Blocks of HCM

    Skills you'll gain: Human Capital, Human Resources, Human Resource Strategy, Human Resource Management, Human Resources Management and Planning, Workforce Management, Workforce Planning, Workforce Development, Talent Management, Employee Retention, Full Cycle Recruitment, People Analytics, Benefits Administration, Employee Engagement, Payroll, Employee Onboarding, Payroll Administration, Data-Driven Decision-Making, Professional Development, Data Analysis

    Beginner Ā· Course Ā· 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    Master Ethical & AI-Driven Market Decision-Making

    Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Initiative and Leadership, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Market Intelligence, Artificial Intelligence, AI literacy, Law, Regulation, and Compliance, Market Analysis, Economics, Policy, and Social Studies, Accountability

    Beginner Ā· Course Ā· 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    LearnQuest

    Foundations of Sales Success

    Skills you'll gain: Active Listening, Prospecting and Qualification, Sales Prospecting, Sales Development, Sales, Rapport Building, Value Propositions, Sales Pipelines, Lead Generation, General Sales Practices, User Research, Sales Process, Persona Development, Cold Calling, Intercultural Competence, Communication, Interpersonal Communications, Customer Analysis, Cultural Responsiveness, Cultural Sensitivity

    Mixed Ā· Course Ā· 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Der Werkzeugkasten des Data Scientist

    Skills you'll gain: Rmarkdown, Data Science, Version Control, R (Software), Big Data, Data Analysis Software, R Programming, General Science and Research, Software Development Tools, GitHub, Statistical Programming, Git (Version Control System), Software Versioning, Data Analysis, Statistical Reporting, Development Environment, Integrated Development Environments, Software Installation

    Mixed Ā· Course Ā· 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    Tecnológico de Monterrey

    Criando uma estratƩgia digital vencedora

    Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Digital Media Strategy, Digital Marketing, Search Engine Optimization, Social Media Strategy, Content Strategy, Marketing Strategies, Social Media Marketing, Web Presence, Digital Marketing Tools, Social Media, Content Creation, Marketing Effectiveness, Email Marketing, Digital Communications, E-Commerce, Sales Strategy, Web Analytics, Target Audience

    Beginner Ā· Course Ā· 1 - 4 Weeks

    Category: Preview
    Preview
1…459460461…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok