• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Master Decision Theory & Frameworks

    Skills you'll gain: Risk Analysis, Data-Driven Decision-Making, Strategic Decision-Making, Decision Intelligence, Decision Making, Data Analysis, Risk Management, Analytics, Risk Appetite, Complex Problem Solving, Strategic Thinking, Organizational Strategy, Microsoft Excel, Probability, Quantitative Research

    Intermediate · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Gestão estratégica de marcas

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Communications, Organizational Strategy, Performance Measurement, Strategic Communication, Customer Retention, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate R scripts with GitHub Actions: Deploy a model

    Skills you'll gain: Model Deployment, Analytics, R Programming, Scripting, Google Sheets, Email Automation, Tidyverse (R Package), Predictive Modeling, Automation, Data Manipulation, Health Technology, GitHub, Gmail, Git (Version Control System), Command-Line Interface

    Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Apply Generative AI for Coaching, Research, and Performance

    Skills you'll gain: OpenAI, AI literacy, Decision Intelligence, AI Integrations, Performance Measurement, Coaching, People Analytics, Performance Review, Continuous Improvement Process, Real Time Data

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Analyzing and Visualizing Data in Looker 日本語版

    Skills you'll gain: Looker (Software), Dashboard, Dashboard Creation, Pivot Tables And Charts, Data Analysis, Data Visualization Software, Data Sharing, Data-Driven Decision-Making, Exploratory Data Analysis, Data Import/Export, Content Management

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Complete SAS Guide - Learn SAS and Become a Data Ninja

    Skills you'll gain: SAS (Software), Data Import/Export, Data Manipulation, Predictive Modeling, Statistical Analysis, SQL, Logistic Regression, Statistical Methods, Statistical Programming, Regression Analysis, R (Software), Predictive Analytics, Data Analysis, Model Evaluation, Statistical Software, Statistical Modeling, Data Wrangling, Data Processing, Statistical Hypothesis Testing, Software Installation

    Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Measure Brand Buzz

    Skills you'll gain: Brand Awareness, Social Media Marketing, Crisis Management, Social Media Analytics, Brand Marketing, Social Media, Branding, Brand Management, Advertising Campaigns, Brand Strategy, Brand Loyalty, Customer Insights, Case Studies, Marketing Strategies, Business Metrics, Qualitative Research, Real Time Data, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Emotional Intelligence for Leaders and Managers

    Skills you'll gain: Active Listening, Trustworthiness, Drive Engagement, Compassion, Workplace inclusivity, Diversity and Inclusion, Organizational Leadership, Strategic Leadership, Leadership Development, Internal Communications, Leadership and Management, Empathy & Emotional Intelligence, Emotional Intelligence, Team Building, Empathy, Self-Awareness, Leadership, Cultural Diversity, Culture Transformation, Collaboration

    Mixed · Course · 3 - 6 Months

  • E

    EDUCBA

    Analyze and Optimize Pricing with Tableau and R

    Skills you'll gain: Tableau Software, Dashboard, Case Studies, Business Intelligence, Dashboard Creation, Business Analytics, Analytics, Data Analysis, Data-Driven Decision-Making, Advanced Analytics, Descriptive Analytics, Decision Intelligence, Predictive Analytics, Regression Analysis, Business Requirements, Cost Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create and Edit a Pinterest Ad Account

    Skills you'll gain: Pinterest, User Accounts, Social Media Management, Social Media, Account Management, User Provisioning, Advertising, Information Privacy, Branding, System Configuration, Payment Processing

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Manufacturing & Engineering

    Skills you'll gain: Labor Compliance, Industrial Engineering, Manufacturing and Production, Process Mapping, Product Improvement, Team Management, Service Improvement, Manufacturing Processes, Safety Training, Internal Communications, Engineering, Waste Minimization

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Get Sponsorships And Brand Deals For Business Or Influencers

    Skills you'll gain: Closing (Sales), Negotiation, Strategic Partnership, Price Negotiation, Contract Negotiation, Selling Techniques, Brand Awareness, Brand Strategy, Proposal Writing, Sales Presentation, Brand Marketing, Proposal Development, Business Development, Branding, Brand Management, Relationship Building, Promotional Strategies, Relationship Management, Drive Engagement, Professional Networking

    Mixed · Course · 1 - 4 Weeks

1…459460461…494

In summary, here are 10 of our most popular marketing analytics courses

  • Master Decision Theory & Frameworks: Coursera
  • Gestão estratégica de marcas: Tecnológico de Monterrey
  • Automate R scripts with GitHub Actions: Deploy a model: Coursera
  • Apply Generative AI for Coaching, Research, and Performance: EDUCBA
  • Analyzing and Visualizing Data in Looker 日本語版: Google Cloud
  • Complete SAS Guide - Learn SAS and Become a Data Ninja: Packt
  • Measure Brand Buzz: Coursera
  • Emotional Intelligence for Leaders and Managers: Packt
  • Analyze and Optimize Pricing with Tableau and R: EDUCBA
  • Create and Edit a Pinterest Ad Account: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok