• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Build & Adapt LLM Models with Confidence

    Skills you'll gain: Model Deployment, LLM Application, Fine-tuning, Large Language Modeling, System Monitoring, Open Web Application Security Project (OWASP), Scalability, Generative Model Architectures, Hugging Face, Continuous Monitoring, AI Integrations, Load Balancing, Performance Tuning, Application Deployment, Model Optimization, Transfer Learning, AI Security, Applied Machine Learning, Application Security, API Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    AWS Visualization, Security, and Exam Preparation

    Skills you'll gain: AWS SageMaker, AWS Identity and Access Management (IAM), Data Visualization, Data Presentation, Dashboard, Amazon Web Services, Interactive Data Visualization, Data Visualization Software, Dashboard Creation, Amazon Redshift, Big Data, Cloud Security, Security Controls, Encryption, Applied Machine Learning, Amazon Elastic Compute Cloud, Key Management, Cloud-Based Integration, Data Integration, Predictive Modeling

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Data Analysis and Governance with R

    Skills you'll gain: Tidyverse (R Package), Rmarkdown, Predictive Modeling, Model Evaluation, File Management, R (Software), Data Governance, Responsible AI, Data Manipulation, R Programming, Research Reports, Metadata Management, Data Quality, Predictive Analytics, Data Wrangling, Data Ethics, Business Research, Statistical Reporting, Market Research, Statistical Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Pearson

    SQL for Any IT Professional: Unit 4

    Skills you'll gain: SQL, Database Management, Query Languages, Relational Databases, Database Development, Database Management Systems, Database Architecture and Administration, Databases, Database Design, Data Access, Data Analysis, Data Integrity, Data Manipulation, User Accounts

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Build and Deploy Chatbots Using IBM Watson Assistant

    Skills you'll gain: IBM Cloud, No-Code Development, Development Testing, Natural Language Processing, User Experience, User Flows, Context Management, User Accounts, Content Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Foundations of Financial Analysis

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Income Statement, Financial Reporting, Financial Accounting, International Financial Reporting Standards, Balance Sheet, Risk Management, Risk Management Framework, Accounting, Business Risk Management, Generally Accepted Accounting Principles (GAAP), General Accounting, Standard Accounting Practices, Financial Modeling, Business Valuation, Revenue Recognition, Analysis, Market Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master & Apply Advanced SAS Programming Techniques

    Skills you'll gain: Sampling (Statistics), SAS (Software), Data Integration, Change Control, Statistical Programming, Statistical Methods, Data Manipulation, Data Mapping, Data Processing, Data Management, Data Transformation, Data Governance, Transaction Processing, Version Control

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Einführung in Facebook Audience Insights

    Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Facebook, Online Advertising, Social Media Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Strategies, Social Media, Marketing Analytics, Social Media Marketing, Marketing Budgets, Web Presence, Social Media Management

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Introducción al análisis de datos en Google Cloud

    Skills you'll gain: Looker (Software), Data Presentation, Analytics, Data Analysis, Dashboard, Google Cloud Platform, Dashboard Creation, Data Storage, Data Visualization Software, Data Warehousing, Data-Driven Decision-Making, Exploratory Data Analysis, SQL, Cloud Storage

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Network Externalities, Platform Markets and Sharing

    Skills you'll gain: Market Dynamics, Economics, Market Share, Market Analysis, Network Model, Consumer Behaviour, Business Modeling, Entrepreneurship, Competitive Analysis, Business Strategy, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Interviewing Users: Conducting Effective User Research

    Skills you'll gain: UI/UX Research, Presentations, Business Analysis, Customer Insights, Record Keeping, Discussion Facilitation, Analysis, Scheduling

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Tableau Prep Masterclass - Build and Automate Data Flows

    Skills you'll gain: Data Transformation, Data Wrangling, Data Manipulation, Extract, Transform, Load, Data Integration, Data Preprocessing, Data Cleansing, Data Analysis, Data Processing, Tableau Software, Dashboard Creation, Data Pipelines, Business Process Automation, Dashboard, Dataflow, Data Import/Export, Pivot Tables And Charts, Software Installation

    Intermediate · Course · 1 - 4 Weeks

1…460461462…545

In summary, here are 10 of our most popular customer analytics courses

  • Build & Adapt LLM Models with Confidence: Coursera
  • AWS Visualization, Security, and Exam Preparation: Packt
  • Market Research Data Analysis and Governance with R: Coursera
  • SQL for Any IT Professional: Unit 4: Pearson
  • Build and Deploy Chatbots Using IBM Watson Assistant: EDUCBA
  • Foundations of Financial Analysis: STARWEAVER
  • Master & Apply Advanced SAS Programming Techniques: EDUCBA
  • Einführung in Facebook Audience Insights: Coursera
  • Introducción al análisis de datos en Google Cloud: Google Cloud
  • Network Externalities, Platform Markets and Sharing: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok