Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

The State University of New York
Skills you'll gain: Event Management, Facility Management, Performance Analysis, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, Data Analysis, Team Performance Management, Team Management, Regulation and Legal Compliance, Legal Risk, Health Technology, Contract Management, Operations Management, Contract Negotiation, Organizational Structure
Beginner · Course · 1 - 3 Months

Skills you'll gain: R Programming, Predictive Analytics, Applied Machine Learning, Analytics, Data Science, Data Processing, Feature Engineering, Machine Learning, Telemarketing, Application Deployment
Intermediate · Guided Project · Less Than 2 Hours

IBM
Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Data Wrangling, Dashboard, Data Visualization Software, Plotly, Web Scraping, Data Visualization, Data Presentation, Interactive Data Visualization, Generative AI, SQL, Data Analysis, Big Data, IBM Cognos Analytics, Excel Formulas, Professional Networking, Data Import/Export, Microsoft Excel, Python Programming
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Northeastern University
Skills you'll gain: Exploratory Data Analysis, Data Mining, Dimensionality Reduction, Regression Analysis, Machine Learning Algorithms, Data Analysis, Big Data, Analytics, Feature Engineering, Predictive Modeling, Data Science, Data Processing, Statistical Analysis, Performance Analysis, Case Studies, Applied Machine Learning, Supervised Learning, Classification And Regression Tree (CART), Data Cleansing, Project Implementation
Intermediate · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: AWS Kinesis, Amazon Redshift, Real Time Data, Serverless Computing, Amazon Web Services, Data Pipelines, Apache Spark, Data Processing, Data Visualization, Extract, Transform, Load, Data Security, Amazon S3, Performance Tuning, Data Transformation, Scalability
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Analytics, Regression Analysis, Machine Learning Algorithms, Classification And Regression Tree (CART), Applied Machine Learning, Scikit Learn (Machine Learning Library), Unsupervised Learning, Data Processing, Predictive Modeling, Machine Learning, Workflow Management, Python Programming, Supervised Learning
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy
Mixed · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Statistical Analysis, Data Presentation, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, R (Software), Data Analysis, Tidyverse (R Package), Statistical Visualization, R Programming, Statistical Methods, Public Policies, Data Visualization Software, Case Studies, Political Sciences
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Power BI, Microsoft Azure, Data Lakes, Data Analysis Expressions (DAX), Azure Synapse Analytics, Data Modeling, Data Governance, Data Warehousing, Microsoft SQL Servers, Data Analysis, Extract, Transform, Load, Data Import/Export, Data Integration, Real Time Data, Data Transformation, Data Pipelines, Information Management, Role-Based Access Control (RBAC), Performance Tuning
Intermediate · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Predictive Analytics, Data Manipulation, Applied Machine Learning, Design Thinking, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Data Science, Data Cleansing, Classification And Regression Tree (CART), Regression Analysis, Tensorflow, Statistical Methods, Deep Learning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Market Analysis, Product Strategy, Case Studies, Competitive Analysis, Brand Strategy, Brand Management, Strategic Planning, Market Opportunities, Consumer Behaviour, Logistics, Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Content Marketing, Strategic Marketing, Brand Marketing
Beginner · Specialization · 1 - 3 Months