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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Pearson

    Introduction to Marketing and Strategic Planning

    Skills you'll gain: Product Planning, Marketing Planning, Strategic Marketing, Product Strategy, Product Marketing, Marketing, New Product Development, Marketing Strategy and Techniques, Business Planning, Marketing Strategies, Marketing Management, Marketing Operations, Strategic Planning, Competitive Analysis, Promotional Strategies, Consumer Behaviour, Business Strategies, Decision Making, Value Propositions, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Event Planning, Marketing and Execution

    Skills you'll gain: Event Marketing, Event Management, Competitive Analysis, Events and Conferences, Event Planning, Strategic Planning, Brand Marketing, Risk Analysis, Team Leadership, Budget Management, Business Planning, Promotional Strategies, Promotions and Campaigns, Team Management, Market Analysis, Marketing Budgets, Plan Execution, Risk Management, Operational Analysis, Branding

    4.8 stars, 37 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (37) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    International Marketing and Global Trade

    Skills you'll gain: Global Marketing, Intercultural Competence, Strategic Planning, Cultural Diversity, Cultural Sensitivity, Market Research, Market Analysis, Strategic Decision-Making, International Finance, Product Lifecycle Management, Diversity Awareness, Culture, Business Planning, Market Intelligence, Advertising, Branding, Strategic Marketing, Marketing Strategies, Consumer Behaviour, Business Development

    4.8 stars, 13 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (13) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Marketing Management, Excel Formulas, Marketing Budgets, Customer Retention, Logistic Regression

    4.4 stars, 82 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (82) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Email, Mobile and Content Marketing

    Skills you'll gain: Google Analytics, Email Marketing, Web Analytics, Content Marketing, Marketing Analytics, Blogs, Direct Marketing, Brand Marketing, Digital Analysis, Driving engagement, Content Creation, Content Strategy, Customer Engagement, Digital Content, Conversion Funnel Analysis, Digital Marketing, Marketing Strategies, Digital Marketing Campaigns, Data-Driven Marketing, Digital Media Strategy

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Digital Marketing & Social Media Ads

    Skills you'll gain: Pinterest, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Management, Storytelling, Marketing Strategies, Data-Driven Marketing, Content Creation, Marketing Planning, Digital Brand Strategy, Advertising Campaigns, Content Performance Analysis, Instagram, Digital Marketing Campaigns, Digital Marketing, Marketing Analytics, Social Media Content

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Advanced Credit Risk & Banking Analytics

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Credit Risk, Financial Analysis, Bank Regulations, Banking, Risk Modeling, Income Statement, Risk Management Framework, Operational Risk, Balance Sheet, Cash Flows, Lending and Underwriting, Portfolio Risk, Financial Modeling, Legal Risk, Risk Management, Commercial Banking, Compliance Management, Financial Regulation

    4.8 stars, 92 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (92) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Google Analytics for SEO Queries

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Content Optimization, Prioritization, Data Import/Export, Gap Analysis, Workflow Management, Data Integration, User Research, Performance Metric

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The State University of New York

    Analytics, Law, and Athlete Representation

    Skills you'll gain: Performance Analysis, Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Labor Law, Data Management, Contract Management, Decision Making, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Operations Management

    5 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (8) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Developing a Marketing Mix for Growth

    Skills you'll gain: Product Lining, Communication Planning, Product Strategy, Marketing, Product Assortment, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Product Planning, Marketing Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Advertising Campaigns, Consumer Behaviour, Promotional Strategies, Market Opportunities, Writing

    4.8 stars, 738 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (738) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • I

    IBM

    IBM Data Analyst

    Skills you'll gain: Data Storytelling, Dashboard Creation, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Data Wrangling, SQL, Plot (Graphics), IBM Cognos Analytics, Data Analysis, Professional Networking, Analytics, Excel Formulas, Data Import/Export, Python Programming, Microsoft Excel

    4.6 stars, 100K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.6 (100K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Foundations of Strategic Marketing and Leadership

    Skills you'll gain: Marketing Planning, Strategic Marketing, Campaign Planning, Marketing Management, Target Market, Consumer Behaviour, Strategic Leadership, Marketing Strategies, Customer experience improvement, Marketing Strategy and Techniques, Value Propositions, Business Leadership, Marketing Effectiveness, Customer experience strategy (CX), Organizational Leadership, Marketing Psychology, Leadership and Management, Strategic Planning, Decision Making, Consumer Lending

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
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