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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Northeastern University

    Machine Learning and Data Analytics Part 1

    Skills you'll gain: Exploratory Data Analysis, Data Mining, Dimensionality Reduction, Regression Analysis, Machine Learning Algorithms, Data Analysis, Big Data, Analytics, Feature Engineering, Predictive Modeling, Data Science, Data Processing, Statistical Analysis, Performance Analysis, Case Studies, Applied Machine Learning, Supervised Learning, Classification And Regression Tree (CART), Data Cleansing, Project Implementation

    Intermediate · Course · 1 - 3 Months

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    Simplilearn

    Linear Algebra for ML and Analytics Training

    Skills you'll gain: Mathematical Modeling, Linear Algebra, Dimensionality Reduction, Applied Mathematics, Data Analysis, Applied Machine Learning, Analytics, Data Science

    Beginner · Course · 1 - 4 Weeks

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    Northeastern University

    Computation and Visualization for Analytics Part 2

    Skills you'll gain: Data Storytelling, Plotly, Statistical Visualization, Interactive Data Visualization, Matplotlib, Data Visualization Software, Network Analysis, Seaborn, Data-Driven Decision-Making, Data Mining, Scatter Plots, R Programming, Graph Theory, Data Science, Time Series Analysis and Forecasting

    Build toward a degree

    Mixed · Course · 1 - 3 Months

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    Coursera

    Use Canva to Create Social Media Marketing Designs

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Branding, Marketing

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    1.6K reviews

    Beginner · Guided Project · Less Than 2 Hours

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    EDUCBA

    Master Marketing Case Study: Analyze, Evaluate & Implement

    Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Market Analysis, Product Strategy, Case Studies, Competitive Analysis, Brand Strategy, Brand Management, Strategic Planning, Market Opportunities, Consumer Behaviour, Logistics, Analysis

    5
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    12 reviews

    Mixed · Course · 1 - 4 Weeks

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    Whizlabs

    Exam Prep DP-600: Microsoft Fabric Analytics Engineer

    Skills you'll gain: Power BI, Microsoft Azure, Data Lakes, Data Analysis Expressions (DAX), Azure Synapse Analytics, Data Modeling, Data Governance, Data Warehousing, Microsoft SQL Servers, Data Analysis, Extract, Transform, Load, Data Import/Export, Data Integration, Real Time Data, Data Transformation, Data Pipelines, Information Management, Role-Based Access Control (RBAC), Performance Tuning

    3.3
    Rating, 3.3 out of 5 stars
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    12 reviews

    Intermediate · Course · 1 - 4 Weeks

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    University of Michigan

    Data Analytics in the Public Sector with R

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Statistical Analysis, Data Presentation, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, R (Software), Data Analysis, Tidyverse (R Package), Statistical Visualization, R Programming, Statistical Methods, Public Policies, Data Visualization Software, Case Studies, Political Sciences

    4.7
    Rating, 4.7 out of 5 stars
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    90 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Comment analyser l'engagement des Tweets avec Twitter Analytics

    Skills you'll gain: Social Media Marketing, Drive Engagement, Social Media, Customer Engagement, Social Media Campaigns, Advertising Campaigns, Content Performance Analysis, Web Analytics, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Duke University

    Increasing Real Estate Management Profits: Harnessing Data Analytics

    Skills you'll gain: Data Visualization Software, Tableau Software, Financial Modeling, Business Process, Peer Review, Presentations, Property Management, Data Analysis, MySQL, Financial Forecasting, Risk Analysis, Real Estate, Microsoft Excel, Profit and Loss (P&L) Management, Analytics, SQL

    4.7
    Rating, 4.7 out of 5 stars
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    244 reviews

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Master Digital Marketing Strategy with Case Studies

    Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy

    Mixed · Course · 1 - 4 Weeks

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    AI Business School

    Practical AI and prompting for marketing professionals

    Skills you'll gain: Prompt Engineering, AI Personalization, Generative AI, Project Design, Artificial Intelligence, Persona Development, Marketing Automation, Marketing, Brainstorming, Marketing Analytics, Content Creation

    Intermediate · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    Machine Learning Algorithms with Python in Business Analytics

    Skills you'll gain: Business Analytics, Regression Analysis, Machine Learning Algorithms, Classification And Regression Tree (CART), Applied Machine Learning, Scikit Learn (Machine Learning Library), Unsupervised Learning, Data Processing, Predictive Modeling, Machine Learning, Workflow Management, Python Programming, Supervised Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    39 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Machine Learning and Data Analytics Part 1: Northeastern University
  • Linear Algebra for ML and Analytics Training: Simplilearn
  • Computation and Visualization for Analytics Part 2: Northeastern University
  • Use Canva to Create Social Media Marketing Designs: Coursera
  • Master Marketing Case Study: Analyze, Evaluate & Implement: EDUCBA
  • Exam Prep DP-600: Microsoft Fabric Analytics Engineer: Whizlabs
  • Data Analytics in the Public Sector with R: University of Michigan
  • Comment analyser l'engagement des Tweets avec Twitter Analytics: Coursera
  • Increasing Real Estate Management Profits: Harnessing Data Analytics: Duke University
  • Master Digital Marketing Strategy with Case Studies: EDUCBA

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