Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Arizona State University
Skills you'll gain: Sales Presentations, Business Writing, English Language, Selling Techniques, Business Communication, Brainstorming, Presentations, Promotional Materials, Business Marketing, Marketing, Graphic Design, Advertising, Persuasive Communication, Marketing Communications, New Product Development, Vocabulary
Intermediate · Course · 1 - 3 Months

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Graphic Design, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Università Bocconi
Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Digital Media Strategy, Case Studies, Global Marketing, Communication Strategies, Marketing Management, Business Strategy, E-Commerce, Market Dynamics, Consumer Behaviour, Market Trend, Product Development
Mixed · Course · 1 - 3 Months

Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Project Coordination, Organizational Structure, Generative AI Agents, Project Planning, Agile Methodology, Waterfall Methodology, Strategic Thinking, Interpersonal Communications
Beginner · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Brand Management, Branding, Marketing, Customer Relationship Management, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Customer Data Management, Market Dynamics, Target Market, Market Analysis, Digital Media Strategy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Telephone Skills, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Presentations, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Prompt Engineering, Generative AI Agents, Retrieval-Augmented Generation, Google Gemini, Responsible AI, Generative AI, Google Workspace, Google Cloud Platform, Gemini, AI Product Strategy, AI Enablement, AI Workflows, Productivity Software, AI Security, Unstructured Data, Tool Calling, Data Literacy, Artificial Intelligence, Cloud Computing, Collaboration
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Social Media Management, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Content Performance Analysis, Facebook, Generative AI Agents, Brand Management, Content Marketing, Content Management, Customer Engagement, Storytelling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Web Content Accessibility Guidelines, User Story, Data Ethics, User Centered Design, Usability, Persona (User Experience), Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months