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Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • Status: New
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    Status: Free Trial
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    EDUCBA

    Analyze and Defend Against GenAI Social Engineering Attacks

    Skills you'll gain: AI literacy, Cybersecurity, Computer Security Awareness Training, AI Personalization, Incident Response, Mitigation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Financial Analytics in RStudio: Identify Profit Drivers

    Skills you'll gain: Operational Analysis, Operational Performance Management, Performance Measurement, Performance Analysis, Performance Metric, Performance Improvement, Operating Cost, Data Import/Export, Variance Analysis, Exploratory Data Analysis, Data Analysis, Financial Analysis, Profit and Loss (P&L) Management, Corrective and Preventive Action (CAPA), Operations Management, Plot (Graphics), Waterfall Methodology

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    G

    Goldman Sachs

    Digital Marketing Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Social Media Campaigns, Digital Marketing Tools, Social Media, Social Media Marketing, Advertising Campaigns, Paid media, Digital Media Strategy, Digital Marketing Campaigns, Online Advertising, Campaign Management, Social Media Strategy, Search Engine Marketing, Digital Advertising, Digital Marketing, Campaign Planning, Marketing Strategy and Techniques, Social Media Analytics, Owned Media, Marketing Design, Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    979 reviews

    Mixed · Course · 1 - 4 Weeks

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    P

    Packt

    Cloud Analytics with Google Cloud Platform

    Skills you'll gain: Google Cloud Platform, Cloud Computing Architecture, Cloud Services, Cloud Computing, Big Data, Analytics, Cloud Platforms, Dataflow, Data Processing, Cloud Solutions, Cloud Storage, Cloud Deployment, Data Lakes, Microsoft Azure, Data Pipelines, Real Time Data, Amazon Web Services, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Machine Learning

    Intermediate · Course · 1 - 3 Months

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    C

    Coursera

    Monitor Email KPIs: Performance Measurement & Analytics

    Skills you'll gain: Key Performance Indicators (KPIs), Dashboard Creation, Dashboard, Benchmarking, Performance Reporting, Email Marketing, Performance Measurement, Data Visualization, Data Presentation, Business Metrics, Management Reporting, Performance Analysis, Marketing Analytics, Business Reporting, Performance Metric, Data Storytelling, Performance Improvement, Variance Analysis, Strategic Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    N

    Northeastern University

    Engaging in Improving Patient Experience Through Analytics

    Skills you'll gain: Decision Support Systems, Health Informatics, Patient-centered Care, Stakeholder Analysis, Hospital Experience, Personalized Campaigns, Decision Intelligence, Patient Evaluation, Predictive Analytics, Analytics, Data-Driven Decision-Making, Advanced Analytics, Predictive Modeling, Systems Integration, Innovation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Star Schemas to Snowflake: Data Modeling for Analytics Teams

    Skills you'll gain: Disaster Recovery, Star Schema, Business Continuity Planning, Cost Benefit Analysis, Database Design, Business Continuity, Data Infrastructure, Snowflake Schema, Database Architecture and Administration, Relational Databases, Data Warehousing, Data Modeling, Data Architecture, Data Validation, SQL, Terraform, Infrastructure as Code (IaC), Extract, Transform, Load, Business Analytics, Cost Management

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Politics and Ethics of Data Analytics in the Public Sector

    Skills you'll gain: Data Ethics, Policy Analysis, Case Studies, Political Sciences, Data Analysis, Responsible AI, Public Administration, Public Policies, Analytics, Data Storytelling, Model Evaluation, Data Presentation, Data-Driven Decision-Making, Ethical Standards And Conduct, Data Governance, R Programming, Applied Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
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    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Statistics & Mathematics for Data Science & Data Analytics

    Skills you'll gain: Probability & Statistics, Statistics, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Methods, Probability, Data Science, Statistical Modeling, Data-Driven Decision-Making, Bayesian Statistics, Classification And Regression Tree (CART), Statistical Machine Learning, Statistical Inference, Probability Distribution, Predictive Analytics, Applied Machine Learning, Correlation Analysis, Predictive Modeling, Data Preprocessing

    4.8
    Rating, 4.8 out of 5 stars
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    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Increasing Real Estate Management Profits: Harnessing Data Analytics

    Skills you'll gain: Data Visualization Software, Process Development, Tableau Software, Financial Modeling, Data Presentation, Dashboard Creation, Business Process, Peer Review, Presentations, Property Management, Data Analysis, MySQL, Revenue Management, Financial Data, Risk Analysis, Property and Real Estate, Real Estate, Financial Analysis, Microsoft Excel, SQL

    4.7
    Rating, 4.7 out of 5 stars
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    245 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Probability Theory and Regression for Predictive Analytics

    Skills you'll gain: Probability Distribution, Data Science, Probability & Statistics, Predictive Analytics, Probability, Statistical Modeling, Predictive Modeling, Data Analysis, Regression Analysis, Logistic Regression, Statistical Analysis, Statistical Methods, Statistics, Bayesian Statistics, Statistical Software, Statistical Inference, Applied Mathematics, Python Programming, Machine Learning, Algorithms

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Inclusión social de personas con discapacidad desde un enfoque de derechos.

    Skills you'll gain: Disabilities, Health Equity, Health Disparities, Social Justice, Special Education, Social Determinants Of Health, Education and Training, Diversity Awareness, Social Work, Workplace inclusivity, Economics, Policy, and Social Studies, Diversity Equity and Inclusion Initiatives, Health Policy, Health Care, Epidemiology, Dignity in Care, Design Strategies, Public Policies, Data Collection, International Relations

    4.8
    Rating, 4.8 out of 5 stars
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    368 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular social media analytics courses

  • Analyze and Defend Against GenAI Social Engineering Attacks: EDUCBA
  • Financial Analytics in RStudio: Identify Profit Drivers: Coursera
  • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
  • Cloud Analytics with Google Cloud Platform: Packt
  • Monitor Email KPIs: Performance Measurement & Analytics: Coursera
  • Engaging in Improving Patient Experience Through Analytics: Northeastern University
  • Star Schemas to Snowflake: Data Modeling for Analytics Teams: Coursera
  • Politics and Ethics of Data Analytics in the Public Sector: University of Michigan
  • Statistics & Mathematics for Data Science & Data Analytics: Packt
  • Increasing Real Estate Management Profits: Harnessing Data Analytics: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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