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Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


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    A

    Association of International Certified Professional Accountants

    Introduction to Data Analytics for Accounting Professionals

    Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Analytics, Financial Data, Business Analytics, Data Strategy, Data Analysis, Data Storage Technologies, Project Implementation, Project Scoping, Descriptive Analytics, Unstructured Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    97 reviews

    Beginner · Course · 1 - 4 Weeks

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    N

    Northeastern University

    Data Management for Analytics Part 1

    Skills you'll gain: Database Design, Database Theory, Database Systems, Data Modeling, Database Management Systems, Metadata Management, Database Management, Databases, Database Administration, Data Management, Relational Databases, Database Architecture and Administration, Unified Modeling Language, Data Governance, Data Integrity, Data Quality, Data Mapping, Dependency Analysis

    Build toward a degree

    Mixed · Course · 1 - 3 Months

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    C

    Coursera

    How to Conduct a Social Impact Assessment with SROI

    Skills you'll gain: Social Impact, Return On Investment, Program Evaluation, Project Scoping, Goal Setting, Strategic Communication, Stakeholder Engagement

    4.6
    Rating, 4.6 out of 5 stars
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    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Preparation with Alteryx: Automating Analytics

    Skills you'll gain: Data Cleansing, Data Transformation, Alteryx, Data Manipulation, Data Import/Export, Data Wrangling, Data Processing, Data Preprocessing, Workflow Management, Email Automation, Data Literacy, Scheduling, Automation, Exploratory Data Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    E

    EDUCBA

    MProfit Wealth Management and Risk Analytics

    Skills you'll gain: Portfolio Risk, Portfolio Management, Wealth Management, Technical Analysis, Derivatives, Investment Management, Equities, Financial Analysis, Cash Flows, Asset Management, Investments, Financial Trading, Financial Planning, Financial Market, Financial Statements, Tax Management, Hedge Accounting, Financial Services, Tax Planning, Risk Management

    5
    Rating, 5 out of 5 stars
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    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    L

    LearnQuest

    Defending Against AI-Driven Phishing and Social Engineering

    Skills you'll gain: Penetration Testing, Cybersecurity, Cyber Security Assessment, Anomaly Detection, Cyber Attacks, Threat Detection, AI Security, Security Awareness, Network Analysis, Generative AI, Prompt Engineering, Email Security, Unsupervised Learning, Applied Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Data Analytics in Sports Law and Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Events and Conferences, Calendar Management, People Analytics, Performance Analysis, Facility Operations, Driving engagement, Analytics, Data Management, Scheduling, Labor Relations, Workforce Management, Relationship Management, Data Analysis, Performance Measurement, Law, Regulation, and Compliance, Data-Driven Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
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    54 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    E

    Edureka

    Tableau Cloud and AI for Analytics

    Skills you'll gain: Agentic Workflows, Tableau Software, Data Governance, Collaborative Software, Agentic systems, Data Architecture, Enterprise Architecture, Governance, Analytics, Data Access, Security Controls, Dashboard, Role-Based Access Control (RBAC), Cloud Services, Trend Analysis, Customer Insights, Artificial Intelligence, Performance Management, Application Lifecycle Management, Business Metrics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Supervised Text Classification for Marketing Analytics

    Skills you'll gain: Supervised Learning, Applied Machine Learning, Statistical Machine Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Model Training, Machine Learning Algorithms, Transfer Learning, Text Mining, Model Evaluation, Data-Driven Marketing, Predictive Modeling, Data Preprocessing, Data Manipulation, Marketing Analytics, Python Programming, Feature Engineering, Embeddings

    Build toward a degree

    3.1
    Rating, 3.1 out of 5 stars
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    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    M

    Microsoft

    Microsoft Advanced Analytics Techniques with Generative AI

    Skills you'll gain: Logistic Regression, Web Scraping, Prompt Engineering, Rmarkdown, Regression Analysis, Responsible AI, Leaflet (Software), Generative AI, Statistical Modeling, Statistics, Statistical Analysis, Data Ethics, Applied Machine Learning, Root Cause Analysis, AI Product Strategy, AI Enablement, AI Integrations, AI Personalization, AI Orchestration, AI Workflows

    4.6
    Rating, 4.6 out of 5 stars
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    87 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    J

    John Wiley & Sons

    Data Analytics & Visualization All-in-One For Dummies

    Skills you'll gain: Data Storytelling, Power BI, Matplotlib, Tableau Software, Plot (Graphics), Data Presentation, Relational Databases, Database Design, Data Cleansing, Data Visualization Software, SQL, Database Theory, Business Intelligence, R (Software), Data Wrangling, Statistical Programming, R Programming, Data Visualization, Data Analysis, Python Programming

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Strategies for Planned Social Change with Jagdish Sheth

    Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Issue, Positive Behavior Support, Advertising, Change Management, Sustainability Standards, Influencing, Consumer Behaviour, Behavior Management, Marketing Psychology, Marketing Communications, Promotional Strategies, Marketing, Behavioral Management

    4.6
    Rating, 4.6 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media analytics courses

  • Introduction to Data Analytics for Accounting Professionals: Association of International Certified Professional Accountants
  • Data Management for Analytics Part 1: Northeastern University
  • How to Conduct a Social Impact Assessment with SROI: Coursera
  • Data Preparation with Alteryx: Automating Analytics: Coursera
  • MProfit Wealth Management and Risk Analytics: EDUCBA
  • Defending Against AI-Driven Phishing and Social Engineering: LearnQuest
  • Data Analytics in Sports Law and Management: The State University of New York
  • Tableau Cloud and AI for Analytics: Edureka
  • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Microsoft Advanced Analytics Techniques with Generative AI: Microsoft

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Modeling (9)
Social Media Marketing (9)
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