Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.
Georgia Institute of Technology
Skills you'll gain: Verbal Communication Skills, Cultural Sensitivity, Public Speaking, English Language, Vocabulary, Language Learning, Business Communication, Communication, Interpersonal Communications, Professionalism, Active Listening
Mixed · Course · 1 - 3 Months

Skills you'll gain: Apache Maven, Build Tools, Software Configuration Management, Continuous Integration, Integrated Development Environments, Java Programming, Dependency Analysis, Automation, Java, Product Lifecycle Management, Software Versioning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Research, Data Ethics, User Centered Design, Research Design, Prototyping, Research Methodologies, Wireframing, Information Privacy
Beginner · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Transfer Learning, Deep Learning, Applied Machine Learning, Machine Learning, MLOps (Machine Learning Operations), Debugging, AI Product Strategy, Model Evaluation, Data-Driven Decision-Making, Performance Tuning
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Sales Strategy, Marketing Psychology, Marketing Materials, Copywriting, Sales, Sales Process, Selling Techniques, Consumer Behaviour, Marketing, Marketing Strategies, Target Audience, Promotional Strategies, ChatGPT
Mixed · Course · 1 - 3 Months

Skills you'll gain: Generative Model Architectures, Generative AI, AI Product Strategy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing
Mixed · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Program Management, Stakeholder Management, Resource Allocation, Agile Software Development, Scrum (Software Development), Agile Methodology, Project Management Life Cycle, Kanban Principles, Change Management, Project Management Office (PMO), Organizational Change, Responsible AI, Organizational Strategy, Agile Product Development, Agile Project Management, Risk Management, Governance, Cost Management, Project Management, Leadership
Beginner · Professional Certificate · 3 - 6 Months

Northwestern University
Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Motivational Skills, Corporate Communications, Marketing Strategies, Marketing
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Social Media Strategy, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Strategic Thinking, Search Engine Marketing, Digital Marketing, Target Audience, Market Research
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Analytics, Web Analytics, Google Gemini, Marketing Strategies, AI Enablement, Data Storytelling, Data Analysis, User Flows, ChatGPT, Digital Media Strategy, Analytics, Data-Driven Decision-Making, Customer Analysis, Process Analysis, Performance Metric
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Data Presentation, Data Visualization, Advanced Analytics, Stakeholder Analysis, Interactive Data Visualization, Data Visualization Software, Data Literacy, Design Elements And Principles, Exploratory Data Analysis, Proposal Development, Data Ethics, Data Analysis, Visualization (Computer Graphics), Data Mapping, Pivot Tables And Charts, Tree Maps, Storyboarding
Beginner · Specialization · 3 - 6 Months