YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.

Arizona State University
Skills you'll gain: Sales Presentation, Sales Presentations, Selling Techniques, Product Marketing, General Sales Practices, Marketing Materials, Presentations, Marketing, Product Promotion, Persuasive Communication, Business Correspondence, Advertising, Public Speaking, Marketing Communications, Business Writing, Influencing, Sales, Business Communication, Marketing Psychology, Concision
★ 5 (8) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Content Performance Analysis, Content Scheduling, Social Media Analytics, Drive Engagement, Generative AI Agents, Web Presence, Brand Strategy, Content Marketing, Content Management, Branding, Performance Analysis, Content Strategy, Customer Engagement
★ 4.8 (6K) · Beginner · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Branding, Brand Management, Target Market, Marketing, Marketing Management, Customer Relationship Management, Strategic Marketing, Brand Loyalty, Marketing Strategy and Techniques, Brand Strategy, Marketing Strategies, Digital Brand Strategy, Brand Awareness, Customer Retention, Customer Data Management, Relationship Management, Customer Engagement, Data-Driven Marketing, Consumer Behaviour, Customer Insights
★ 4.8 (129) · Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, User Story, Product Roadmaps, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Customer Analysis, Product Lifecycle Management, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
★ 4.5 (430) · Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: WordPress, Content Management Systems, Content Management, Web Content, Web Design and Development, Web Presence, Content Creation, Control Panels, Creativity
★ 4.5 (2.5K) · Intermediate · Guided Project · Less Than 2 Hours

ESSEC Business School
Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Business Analytics, Statistical Programming, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, Customer Analysis, Case Studies, R (Software), Information Technology, Analytical Skills, Digital Transformation, Business Marketing, Advanced Analytics, Complex Problem Solving, Data Synthesis, R Programming
★ 4.4 (1.3K) · Advanced · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Business Analytics, Statistical Programming, Forecasting, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, R (Software), Information Technology, Presentations, Advanced Analytics, Predictive Modeling, Analytics, Statistical Analysis, People Analytics, Communication, Data Storytelling, Business Strategy, Business, Data Analysis
★ 4.4 (670) · Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Financial Statements, Operations Management, Customer Analysis, Operations, Operational Efficiency, Financial Statement Analysis, Operational Excellence, Return On Investment, Accrual Accounting, Human Capital, Process Improvement and Optimization, Process Analysis, Branding, Marketing, People Management, Capital Budgeting, Finance, Peer Review, Project Design, Corporate Finance
★ 4.7 (27K) · Beginner · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Business Analysis, Predictive Analytics, Data Analysis, Analytical Skills, Health Informatics, Value Propositions, Consulting, Business Transformation, Data Strategy
★ 3.7 (210) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Web Content Accessibility Guidelines, Web Presence, Interviewing Skills
★ 4.8 (100K) · Beginner · Professional Certificate · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI Agents, Generative AI, LLM Application, AI literacy, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, Context Engineering, AI powered creativity, Artificial Intelligence, Expense Reports, Communication, Planning, Marketing
★ 4.8 (9.4K) · Beginner · Specialization · 3 - 6 Months
University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Content Marketing, Content Performance Analysis, Content Strategy, Persona Development, Campaign Planning, Social Media Campaigns, Competitive Analysis, Content Development and Management, Stakeholder Management, Content Optimization, Content Creation, Web Analytics and SEO, Digital Marketing Campaigns, Social Media Strategy, Search Engine Marketing, Stakeholder Communications, Digital Media Strategy, Social Media Marketing
★ 4.6 (13K) · Beginner · Specialization · 3 - 6 Months