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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Foundations of Business Strategy

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Financial Accounting, Financial Reporting, Process Analysis, Income Statement, Operational Efficiency, Business Operations, Capital Budgeting, Marketing, Finance, Cash Flows, Financial Acumen, Production Management, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    341 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    RF/Microwave Design - S-parameter Analysis

    Skills you'll gain: Electronic Systems, Simulation and Simulation Software, Electronics Engineering, Electrical Engineering, Telecommunications, Engineering, Scientific, and Technical Instruments, Performance Testing, Electronic Components, Technical Design, Wireless Networks, Engineering Analysis, Network Analysis, Design, Design and Product, Grant Applications, Data Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta iOS Developer

    Skills you'll gain: React Native, iOS Development, Core Data (Software), Restful API, Version Control, Apple iOS, User Research, Usability Testing, Apple Xcode, Data Structures, Swift Programming, Jest (JavaScript Testing Framework), User Interface (UI), Unix Commands, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, Mobile Development, Javascript

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Preview
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    A

    Adobe

    Promote Community Events With AI

    Skills you'll gain: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Promotional Strategies, Community Outreach, Content Creation, Event Planning, Performance Measurement, Marketing Analytics, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Digital Manufacturing & Design Technology

    Skills you'll gain: Model Based Systems Engineering, Peer Review, Programmable Logic Controllers, Systems Engineering, Product Lifecycle Management, Intrusion Detection and Prevention, Security Controls, Performance Measurement, Collaborative Software, Control Systems, Continuous Monitoring, Anomaly Detection, Machine Controls, Incident Response, Digital Transformation, Vulnerability Assessments, Software Development Life Cycle, Production Process, Cybersecurity, Manufacturing Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO

    Skills you'll gain: Google Gemini, Search Engine Optimization, Anthropic Claude, Large Language Modeling, Generative AI, ChatGPT, Prompt Engineering, Web Analytics and SEO, Keyword Research, Artificial Intelligence, Content Creation, Content Strategy, Product Promotion, Brand Strategy

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Event Video & Social Media Experience Design in Canva

    Skills you'll gain: Canva (Software), Event Marketing, Event Management, Social Media Content, Drive Engagement, Content Creation, Social Media Marketing, Social Media Campaigns, Promotional Strategies, Content Marketing, Branding, Video Production, Storytelling, Animations

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Educate Skills for Startups

    Skills you'll gain: Intellectual Property, Governance, Due Diligence, Business Valuation, Negotiation, Social Media Strategy, Business Strategies, Business Planning, Market Opportunities, Business Modeling, Product Knowledge, Innovation, Regulation and Legal Compliance, Public Speaking, Professional Networking, Fundraising, Financial Analysis, Relationship Building, Stakeholder Management

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Berklee

    The DIY Musician

    Skills you'll gain: Fundraising and Crowdsourcing, Music, Musical Composition, Peer Review, Brand Strategy, Professional Networking, Social Media, Branding, Music Performance, Sustainable Business, Leadership, Performing Arts, Media Production, Campaign Management, Instrumental Music, Automation, Marketing, Relationship Building, Entrepreneurship, File Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Performance marketing, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Lead Generation, TikTok, Advertising, Digital Advertising

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Foundations of Business Strategy: University of Virginia
  • 商务基础 (中文版): University of Pennsylvania
  • RF/Microwave Design - S-parameter Analysis: Coursera
  • Meta iOS Developer: Meta
  • Promote Community Events With AI: Adobe
  • Digital Manufacturing & Design Technology: University at Buffalo
  • LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO: Alex Genadinik
  • Event Video & Social Media Experience Design in Canva: Coursera
  • Educate Skills for Startups: Macquarie University
  • Introduction to CRM with HubSpot: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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