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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to Machine Learning in Sports Analytics

    Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Model Evaluation, Machine Learning Methods, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Machine Learning Software, Analytics, Decision Tree Learning, Machine Learning, Logistic Regression, Data Analysis, Data Analysis Software, Classification Algorithms, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Product Strategy, Strategic Marketing, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Planning, Promotional Strategies, Product Management, Marketing Channel, Brand Strategy, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Content Marketing for Audience Growth

    Skills you'll gain: Content Marketing, Blogs, Brand Marketing, Driving engagement, Content Creation, Content Strategy, Digital Content, Digital Media Strategy, Content Development and Management, Marketing Strategies, Target Audience, Content Management, Customer Engagement, Drive Engagement, Brand Awareness, Target Market, Media and Communications

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Research, Market Analysis, Branding, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Cross-Channel Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Advanced Analytics Techniques with Generative AI

    Skills you'll gain: Leaflet (Software), Prompt Engineering, Statistical Methods, Rmarkdown, Web Scraping, Regression Analysis, Responsible AI, Generative AI, Statistics, Statistical Analysis, Statistical Software, Data Ethics, Applied Machine Learning, Root Cause Analysis, AI Product Strategy, AI Enablement, AI Integrations, AI Personalization, AI Orchestration, AI Workflows

    4.6
    Rating, 4.6 out of 5 stars
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    86 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Salesforce Marketing Cloud Integration Essentials

    Skills you'll gain: Postman API Platform, Personalized Campaigns, API Testing, Marketing Automation, Content Management Systems, Application Programming Interface (API), Drupal, Restful API, Data Mapping, Workflow Management, Data Integration, Security Controls, Compliance Management, Data Security

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Dynamics: Strategy & Case Studies

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Social Media, Content Performance Analysis, Digital Marketing, Digital Media Strategy, Campaign Planning, Social Media Marketing, Digital Marketing Tools, Case Studies, Target Market, Marketing Strategies, Social Media Campaigns, Marketing, Strategic Marketing, Consumer Behaviour, Marketing Planning, Digital Analysis, Competitive Analysis, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    El futuro del marketing deportivo

    Skills you'll gain: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Migration, Analytics, Troubleshooting & Wrap-Up

    Skills you'll gain: Google Workspace, Data Management, Systems Administration, Data Migration, Data Sharing, File Management, Security Controls, Enterprise Application Management, Event Monitoring, Problem Management, Data Security, Email Security

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Launching Your Fabric Analytics Career

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Organic Marketing: Facebook Groups For Small Businesses

    Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Target Market, Earned Media, Social Media Marketing, Social Media Content, Web Presence, Social Media, Business Marketing, Drive Engagement, Marketing, Online Advertising, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    759 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    AI Marketing with ChatGPT & Google Gemini

    Skills you'll gain: Google Gemini, Google Ads, Digital Marketing Tools, Advertising Campaigns, Email Marketing, Marketing Automation, Online Advertising, Email Automation, Meta Ads Manager, Digital Marketing, Keyword Research, Marketing Analytics, Blogs, ChatGPT, Marketing Strategy and Techniques, Advertising, Content Marketing, Lead Generation, Copywriting, Facebook

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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